Sugar Free Chewing Gum Market is segmented by Flavor (Spearmint, Peppermint, Bubble gum, and Other Flavors), by Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels),

Updated On: January, 2024

ID: 13663

Pages: 150

Sugar-Free Chewing Gum Market Size, Share, Growth (2023-2028)

Sugar-free chewing gum market was registered at USD xx billion by 2023, and the revenue is expected to reach USD xx billion by 2028.

Sugar-Free Chewing Gum Market Overview:

Sugar-free gum is chewing gum with no sugar and is sweetened through artificial sweeteners or sugar alcohols. These gums do not contain the sugars present in normal gums that can cause cavities. Instead, these sugar-free gums help reduce the risk of cavities and keep the teeth clean. A typical 100 grams of chewing gum contains around 66 grams of sugar which can cause harm to oral health. Sugar-free chewing gums have no sugar and sweeteners like xylitol, isomalt, maltitol, mannitol, and sorbitol, which do not cause tooth decay. These gums are prepared by adding sweetener powders, animal/non-animal glycerin, and flavors to the gum base. Sugar-free chewing gums were first produced in the 1950s and have remained extremely popular.

Sugar-Free Chewing Gum Market Drivers:

The primary dental benefits of sugar-free chewing gum are expected to support market growth. The human oral interface and teeth are sensitive to acid production, and there is typically high acid production in the mouth immediately after consuming food. When the mouth's Ph levels fall below 5.5, tooth decay can happen as the acid cuts through the enamel and builds cavities. Therefore, it is essential to maintain suitable ph in the teeth, and sugar-free gums help maintain good ph levels in the mouth. In addition, they work by helping the mouth create more saliva through continuous chewing leading to lowering acidity as saliva naturally balances the acidity levels. Therefore these gums help prevent tooth decay and help keep the teeth healthy. Dentists recommend chewing this gum after every meal to avoid plaque buildup. Additionally, this hum may also help relieve symptoms of dry mouth, and bad breath, as both problems are caused due to inadequate production of saliva and the rotting of food particles between teeth.

Furthermore, the growing cases of diabetes and other health conditions caused by excessive consumption of sugars are leading to populations looking for sugar-free options leading to market growth. In addition, the growing dental problems worldwide also promote market growth as more people become aware of the need the maintain good dental health. According to WHO records from 2022, around 3.5 billion people worldwide suffer from dental problems, and dental problems are among the most common health concerns. Furthermore, dental treatments can be costly and have fewer reimbursement chances; therefore, it's better to prevent problems than seek treatment, leading to demand for the market.

There have been continuous advancements in the types of sugar-free gums due to their popularity, and the gum now comes in different compositions and flavors for different consumers. For example, even though some glycerin used in sugar-free gum used to be animal-derived, there is now non-animal glycerin used in gums to make them vegetarian and vegan-friendly. In addition, the production of gluten-free, cavity-specific gums and gums comes in multiple flavor choices supporting the market's growth.

Restraints:

Even though sugar-free chewing gums are good for your health, they can be slightly more expensive than ordinary gum and only affordable by some economic classes. Additionally, it is essential to opt for FDA-approved sugar-free chewing gums as they can cause several harmful effects on the teeth if not properly made. For example, artificial sweeteners in the gums can lead to ADHD and cancer. Additionally, chewing too many gums may lead to jaw pains, headaches, and diarrhea. Furthermore, some individuals may also be allergic to typical artificial sweeteners. Therefore, it is essential to note the sweeteners before use. These factors are significant drawbacks to market growth.

Impact of Covid-9 on sugar-free chewing gum:

The pandemic drastically impacted several industries, including sugar-free chewing gums. The closure of production and supply chains led to losses for the market as business outlets were restricted. The pandemic led to difficulties for the industry as key players struggled to keep the products flowing. However, due to the lockdown, populations had much free time and started actively shifting toward healthier choices. As a result, sugar-free products became a heavy trend, leading to more markets for the sugar-free chewing gum market. Additionally, due to the temporary closure of all dental stores, patients could not go for regular clean-ups leading to the need for alternatives which also supported the market's growth.

Key Developments:

In august 2022, Milliways, a natural chewing gum brand from London that is entirely plastic-free and sugar-free, made its way into the list of products on the shelves of the WHSmith stores. WHSmith has over 150 stores across the UK, and milliways products are now going to be in all their stores. Milliways is a relatively new brand that started in 2021, and it uses only a plant base for its products without any added sugars and plastics. The company aims to become a healthy alternative to gum and is already working on the same path.
In June 2022, Sweet Victory, a leading brand in natural and sugar-free gum that is useful to control sweet cravings in adults through the use of an ayurvedic ingredient called gymnema sylvester, received help from Givaudan, a swiss flavors and fragrance developer, to produce a sugar-free gum that helps counter sweet cravings in children aged five and above. The gum is called 'tutti-frutti' and is expected to help reduce the need for sweets in children.
In march 2022, a study was released claiming that chewing sugar-free gums may help reduce the risk of preterm births. The study was conducted in the African Region called Malawi in the Lilongwe region. The study showed that even though oral health isn't the sole factor for preterm births, there is a strong relation between the two problems, and therefore keeping teeth healthy supports the reduction of preterm births.
In May 2022, Mondelez International, a snacks brand, announced that it would sell its brand of cough sweets called halls and some other gum assets of the same brand. Halls produces different varieties of gums, including sugar-free dental gums. The company has decided to withdraw from its gum business in North America and Europe.

Sugar-free chewing gum market segmentation:

By Flavour Type,

Fruit Flavour
Peppermint
Spearmint

The peppermint flavor segment is expected to dominate the market during the forecast period as most peppermint gums have menthol in them, and menthol gives a fresh and cooling effect inside the mouth when chewed, leading to segment growth. In addition, the high preference for the flavor due to its refreshing nature supports the growth of the segment.

The fruit flavors segment is expected to have a sizable revenue during the forecast period due to the excellent fruity taste of artificial fruits making the gum more appealing.

By Distribution Channel,

Online Stores

Retail Stores

Hypermarkets

The Hypermarkets segment is expected to dominate the market as they have high flavor options and a wide range of price points to choose from. In addition, hypermarkets also have a heavy influx of consumers supporting segment growth. In recent times, the online segment is also expected to have significant revenue due to the growing digitalizing populations and preference for delivery systems.

Sugar-free chewing gum market regional Analysis:

North America
Europe
Asia-Pacific
Latin America
MEA

North America is expected to dominate the market during the forecast period due to the growing presence of diabetic populations and the growing awareness regarding the harmful effects of sugar-filled snacks. In a statistical report from the CDC, around 37.3 million people, i.e., around 11.3% of the US population, had diabetes. In addition, the growing health-conscious populations and the presence of several key market players in the region support the market growth. Additionally, the rising concern regarding dental care is expected to support market growth in the region—countries like the U.S. and Canada have these gums in every generic store, like Walmart, Target, and CVS, leading to market growth in the region.

However, the Asia-Pacific and European region markets are also expected to support market growth due to the growing geriatric populations and the need for sugar-free snacks in diabetic patients. In addition, growing healthcare awareness in the region supports the growth of the market. Additionally, countries like the U.K., France, Germany and India, China, South Korea, Japan, etc., are increasingly showing interest in sugar-free gum production leading to market growth.

Key Players: