Television Services Market

Global Television Services Market Size (2024 to 2029)

As per our analysis report, the global Television Services Market is expected to reach USD 527,133 million by 2029 from USD 379,371 million in 2024, growing at a compound annual growth rate (CAGR) of 6.8 % during the forecast timeline.

The rise in the number of televisions in houses, and an increase in subscriptions for television services across the globe, are some of the driving factors for the growth of the Television Services market. Factors such as the rise in advancements in TV technology and the increase in utility of modern internet-connected TV sets are majorly driving the Television Services market growth.

Increasing demand for high-quality video content with the latest technologies such as over-the-top services and the Internet of things, the high need of enterprises in order to reach out to larger audiences, and potential customers are some of the driving factors which help the growth of the television services market across the globe. An increase in the digitalization and consumption of digital content and continuous advertisements in the broadcast and media industry are also some of the major driving factors that help the growth of the Television Services market across all regions.

Increasing disposable income and growing urban areas are fueling the demand for the television services market to an extent.  Stringent regulations of government regulations are one of the major restraints affecting the growth of the Television Services market. The availability of alternative key market players is another major restraint that is affecting the growth of the Television Services market.

Impact of Covid-19 on Television Services Market:

COVID-19 is a deadly disease caused due to SARS-CoV-2, which was first registered in Wuhan, China. World Health Organization declared an emergency health issue and several countries took lockdown measures to curb the spread of the disease. Countries like the US, UK, India, China, and others have a huge number of COVID-19 cases. The economy was mainly disrupted by the lockdown restrictions. Television services market shares have slightly decreased in the first half of 2020 due to the supply chain's disruptions. However, with the growing demand for television that acts as a primary source to transfer information, the television services market shares doubled in the later period. The market shares are expected to hit the highest CAGR in the coming years. 

REPORT COVERAGE:

This research report on the global market has been segmented and sub-segmented based on delivery platform, revenue model, broadcaster type, and region.

Global Television Services Market – By Delivery Platform:

• Digital terrestrial broadcast
• Satellite broadcast
• Cable television broadcasting
• Internet protocol television
• Other delivery platforms
• OTT (Over the top television)

Owing to the benefits such as access to favorite channels, new movies, and cost-effective pay-per-view, the cable television segment holds the major share of the market. The satellite broadcast segment is expected to increase the market value during the forecast period.

Global Television Services Market – By Revenue Model:

• Subscription
• Advertisement

Among these segments, the subscription market segment holds the major share of the market with predictable revenue, an increase in return on customer acquisition costs, and huge scope for up-selling and cross-selling.

Global Television Services Market – By Broadcaster Type:

• Public broadcaster type
• Commercial broadcaster type

Among these segments, the commercial broadcaster type segment holds the major share of the market. It provides a highly targeted audience, and the main motive for the commercial broadcaster type segment is to reach a huge audience to gain a high TRP rating. This segment is expected to hold dominance during the forecast period owing to factors such as globalization and the privatization of businesses.

Global Television Services Market – By Region:

• North America 
• Europe 
• Asia Pacific 
• Latin America 
• Middle East and Africa 

The Television Services market is elaborated in various regions all around the world such as North America (US, Mexico, Canada, and the rest of North America), the Europe region (Germany, UK, France, Spain, Italy, and the Rest of Europe), Asia Pacific region (China, India, Japan, Australia and rest of Asia Pacific). 

North American region holds the major share of the Television Services market due to the surge in the adoption of connected TVs and the popularity of OTT (Over television) media services. 

Asia Pacific region holds the second-largest share of the market of Television Services owing to factors such as the rise in advancements in TV technology and increases in the utility of modern internet-connected TV sets, especially in some economies such as India and China, promote the growth of the market of Television Services in North America region.

The European region's television services market is expected to have the highest CAGR value during the forecast period.

KEY MARKET PLAYERS:

Some of the key market players in the Television Services Market are A&E Television Networks, LLC, CANAL+ GROUP, AT&T, Inc, Channel Four Television Corporation, CBS Interactive Inc., Red Bee Media, Tivo Corporation, BBC, RTL Group, CenturyLink, Warner Media LLC, Viacom Inc, SES S.A, Tata Communications Ltd, 21st Century Fox, CBC/Radio-Canada, Heartland Media, LLC.