U.S. Eye Tracking Market

U.S. Eye Tracking Market Size (2023 to 2028)

The size of the eye-tracking market in the United States is expected to grow from USD 343.2 million in 2023 to USD 1335 million by 2028, registering a CAGR of 31.22% from 2023 to 2028.

The increasing usage of eye-tracking in advertising, healthcare, and market research is propelling the eye-tacking market in the United States.

Eye tracking offers numerous benefits to medical professionals by collecting data and providing a way to diagnose deadly diseases such as Parkinson's and Alzheimer's. Around 50% of brain activity can be analyzed with visual processing and eye tracking has offered a door to medical professionals into the brain. Eye-tracking is used to measure unconscious decision-making in different advertising sectors. It gathers information from the users' intentions which is very useful in advertising. Eye tracking helps in advertising communication which has taken attention from the user and advertiser design according to the information gathered to see good results in respective aspects. The market researcher uses this eye-tracking technology to design products by collecting information based on users' actions. This technology is also used for the researcher to manufacture a specific product in a particular quantity which gives their profit or no profits results and helps them from loss.

This eye-tracking technology is also used in cars to enhance the safety of users. A small camera is fixed in the cars to track the position and tilt of their face, the direction of eyelid activity, cell phone usage, seatbelt-wearing and smoking, and the duration of every blink. It alerts them if they are not in a good position or safety conditions. The penetration of eye-tracking technology into the automotive industry further promotes the U.S. market.

However, high costs associated with the equipment are one of the major restraints to the eye-tracking market in the United States. The need for more sufficient professionals is also hampering the market growth. Eye tracking requires many skilled professionals for a good result in any application. Due to less life of the battery, lack of awareness about this technology usage in different fields in underdeveloped countries in the U.S., and not giving 100 percent accuracy of technology are factors restraining the market growth.

This research report on the U.S. eye tracking market has been segmented & sub-segmented into the following categories.

By Component:

• Hardware
• Software

By Product Type:

• Remote Eye Tracking
• Mobile Eye Tracking

By Application:

• Human-Computer Interface (HCI)
• Medical
• Virtual Reality
• Research & Development

By Vertical:

• Communication
• Marketing
• Entertainment
• Others

By Country:

• The United States

Due to the increasing use of eye tracking in healthcare, the U.S. had the highest market share worldwide in 2021. Increasing autism disorder in children, a disability caused by disturbances in the brain, favoring the U.S. eye-tracking market growth. In 2021, a recent survey showed nearly 1 in 44 children in the U.S. is diagnosed with an autism spectrum disorder. Compared to girls, boys are more prone to this disease. Early diagnosis in children can improve learning, communication, social skills, and brain development. Eye tracking technology helps these children communicate with the world, and eye tracking can detect autism risk factors in children as young as seven months old. In addition, it helps with verbal and nonverbal skills. Furthermore, researchers are developing policies to support employment, job training, healthcare advocacy, independent living, and social relationships for adults. Considering all these factors, the market has the highest share in the U.S.

KEY MARKET PLAYERS:

A few of the notable companies operating in the U.S. eye tracking market profiled in this report are Tobii AB, SensoMotoric Instruments GmbH (Germany), SR Research Ltd., Seeing Machines, EyeTracking, Inc., PRS IN VIVO, Smart Eye AB (Sweden), LC Technologies, Inc., Ergoneers GmbH (Germany), and EyeTech Digital Systems, Inc.