The Prenatal Vitamins Supplements Market report published by Market Data Forecast provides a detailed account of the Market Trends via Customized Research presented as Strategic Analyses, Company Profiles, Competitive Landscape, etc. According to the report the Prenatal Vitamins Supplements Market is estimated to be USD 448.12 million in 2016 and predicted to rise to USD 673.82 million by 2021 with a CAGR of 8.50%. The market is segmented by Type (Folic Acid, Iron, Calcium, Essential Fatty Acids, Others) and Sales Channel (Retail Sales, Direct Selling, Online Sales). Further the market is also geographically segmented into North America, Europe, Asia-Pacific, Latin America and Middle-East & Africa.
The growing health awareness among pregnant women regarding proper diet is a key driving factor for the prenatal vitamin supplements market. A healthy diet is important, right from the time of conception. The right number of nutritional components is crucial to ensure the delivery of a healthy baby. A study by the UC Davis MIND Institute suggests that women who reported about not taking a daily prenatal vitamin immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, twice the rate as women who consumed the supplements and the associated risks grew seven times in case of high-risk genetic make-up. the sale of prenatal vitamin supplements has increased, considerably due to the increase in income levels and promotional initiatives by the market vendors.
The global Prenatal Vitamins Supplements market is segmented on the basis of Type and Sales Channel. On the basis of Type, it is segmented into Folic Acid, Iron, Calcium, Essential Fatty Acids, Others. Folic acid supplements held the largest share of this market segment. Folic acid is often advised in the early stages of the pregnancy and even prior to conception, as it plays an important role in fetal development during the first weeks of early pregnancy. Essential fatty acids are expected to witness the highest growth rate due to the rising trend of supplement use in working women and product innovation by key market players. On the basis of Sales Channel, it is segmented into Retail Sales, Direct Selling and Online Sales. Prenatal vitamin supplements are gaining popularity in the market due to aggressive promotion and enhanced sales channels increasing accessibility to the consumers. Online stores accounted for the largest share in the prenatal vitamin supplement market owing to the availability of a wide variety of products as compared to supermarkets and drug stores. The availability of a variety of price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of online stores. Nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses, helping sales in this segment grow at the steady rate during the forecast period.
On the basis of geography, the market is analyzed under various regions namely North-America, Europe, Asia-Pacific, Latin-America and Middle-East and Africa. North America accounts for the largest share of the market due to the higher penetration of dietary supplements, increasing number of self-directed consumers, and easy availability of quality products. Europe followed North America in sales of prenatal vitamin supplements. The European Union has established the Nutrition and Health Claims Regulation, where stricter regulations have led to the introduction of safe and efficient products in Europe. Asia-Pacific is anticipated to witness the highest CAGR during the forecast period owing to the growing number of consumers of these supplements, thanks to factors such as increasing awareness among upper-middle-income segment, a large pool of the target population in the region, existing populous countries, and continuous economic development.
The market is dominated by companies like Church & Dwight Co Inc., Country Life, Garden of Life, Rainbow Light, Biotics Research Corporation, MegaFood, Metagenics, Nutramark, New Chapter, Pharmavite and Twinlab.
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