North America Pre-Harvest Equipment Market Report

North America Pre-Harvest Equipment Market Size

The North America pre-harvest market size was valued at USD 26.01 billion in 2025 and is anticipated to reach a valuation of USD 27.44 billion in 2026 and USD 42.15 billion by 2034, growing at a CAGR of 5.51%, from 2026 to 2034. 

Farm operations are performed promptly, and the quality of agricultural commodities produced by the use of machinery is better. Further, the workload is reduced, and it also brings about a change in the characteristics of agricultural practices. The agriculture industry is presently facing many challenges, such as producing more food to feed the rapidly growing population with a waning labour force.

Without the use of agricultural equipment, it is likely to become very difficult to sustain the needs of this growing population. However, lately, there has been innovation in chemicals, fertilizers, and seeds, which empowered agricultural producers to try to meet the steadily rising demands of the world population. The use of pre-harvest equipment is likely to help farmers improve their production capacities to reduce the widening gap between demand and supply of agricultural produce. But in spite of such innovations in agricultural productivity, the challenges for the agricultural industry to supply the growing global economy with adequate supplies of agriculture are greater than ever before.

Tillage and planting equipment are the major segments that account for nearly 60% of the total market share. The production of self-propelled equipment has shown incredible growth in the last two decades because of its increased use by farmers, facilitated by simplicity in the application. The Planting Equipment accounts for 30% of the total market. Steadily increasing use of pre-harvest equipment in order to increase production capacity and efficiency is the cause of the observed market growth. Moreover, increasing awareness among farmers and several government initiatives, especially in developing economies, are anticipated to increase the demand for the market in the coming few years.

MARKET DRIVERS

The North American pre-harvest Market is driven by the linked advantages such as enhanced farm yield and lessening labor requirements. Other factors propelling the demand for the industry include increased consumption of food due to population growth, augmented farm mechanization level, and rising income of middle-class farmers in developing nations (which will lead to increased exports). Additionally, several government initiatives and subsidiaries provided by them, especially in developing economies, are projected to augment North America's pre-harvest market throughout the forecast period. But still, the lack of awareness and hefty cost of farm equipment are the major challenges in the growth of the market. Primary restraining factors for the agricultural equipment market are the small and fragmented land holdings in various parts of North America.

REPORT COVERAGE

SEGMENT ANALYSIS

By Type Insights

Major companies are focusing on launching new products for the expansion of business in the North American markets. Substantial investments were made by companies in the local market to cater to the domestic demand. New products were launched by manufacturers to provide customized solutions to the farmers. Another area of focus was the launch of crop-specific agricultural equipment. Collaborations were made with distributors in foreign markets to guarantee a continuous supply of the products and implements. Thus, from 2020 to 2025, new product launches and collaborations were the leading growth strategies for pre-harvest agri equipment, together accounting for 63% of the total developments.

KEY MARKET PLAYERS

The North American pre-harvest equipment market industry is highly consolidated, with few companies manufacturing most of the products, and the rest of the market share is divided among small companies. Deere & Company (U.S.), CNH Global (The Netherlands), and AGCO Corp (U.S.) are the market leaders with a combined share of about 60%. The other players include Mahindra & Mahindra Ltd (India), Valmont Industries Inc.(U.S.), Iseki & Company Ltd(Japan), etc. Deere & Company is the market leader with 38% in 2018. In order to expand its product lines, John Deere has introduced various equipment. The company also adopted expansion and investments as its strategies for expanding its market globally. It invested around USD 58 million in its John Deere Seeding manufacturing plant in Moline to enhance its operations.

MARKET SEGMENTATION

This research report on the North American pre-harvest equipment market is segmented and sub-segmented into the following categories.

By Type

• Primary Tillage Equipment
• Secondary Tillage Equipment
• Planting Equipment
• Irrigation Equipment
• Plant Protection & Fertilizing
• seed drills
• planters
• air seeders
• others

By Country

• US
• Canada
• Mexico
• Rest of North America