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Benefits and Recent Developments in the Organic Beverage Market

Organic Beverage Market By Type (Fruit Juices, Leaf-based And Vegetable Juices, Smoothies And Blends, Alternate Milks, Fermented Beverages, Caffeinated Beverages, Sodas And Soft Drinks, Others) And By Region – Global Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2019–2024)


Organic drinks are a type of beverage free of synthetic pesticides, growth hormones, genetic engineering and artificial flavors, dyes and preservatives, among others. The organic beverage market is an emerging industry as people begin to focus more on natural drinks than carbonated functional drinks. Organic juices offer many health benefits. The growing concern about health problems is driving the growth of organic drinks. The increasing interest in natural soft drinks without artificial flavors and preservatives is undoubtedly demanded today. People prefer organic drinks to drinks with high sugar content, rich in chemicals and without nutritional value.

Overview and Growth:

Organic drinks remain a small part of the health and wellness market but show growth opportunities based on changing consumer priorities for natural beverage consumption, as well as growing for social and environmental responsibilities.

Consumers are becoming more cautious about health in recent years, be it food or drink. Natural beverages that are free of synthetic pesticides do not contain flavorings or preservatives, satisfying the needs and demands of consumers.

Clean brands leave the trend and become the new standard. Current trends focus on health and wellness and the desire for products formulated with simple ingredients. Growing concerns about general health problems are driving the growth of the global market.

Making organic drinks affordable is the key to success, and the main challenge is the high price of natural products. However, there are geographical areas such as the Nordic countries, where the price difference between organic and regular is non-existent, which contributes to this success.

Recent developments:

In 2017, 25% of new food and beverage products were organic: a quarter of all food products launched in Germany in 2017 were natural. And, almost three-quarters of consumers want an even more extensive selection of organic food and beverages at their point of sale.

Prairie Organic Spirits have launched a new package: Prairie Organic Spirits has introduced a new package showing the company's commitment to artisanal production. The renewed bottle includes a new model and a new inspired label

The responsibility of the brand to produce high-quality organic spirits. The name indicates farmers who grow organic corn without harmful chemicals, gluten and GMOs, and includes the production process by which their vodkas and organic gins are distilled to taste

Regional analysis:

The regional segment of the organic beverage market is divided into North America, Latin America, Europe, Asia-Pacific, including Japan, the Middle East and Africa. The North American region is expected to be the most abundant market in terms of volume and value consumption over the forecast period. Factors such as changing consumers' preference for an appealing lifestyle and consumer products containing natural and pure ingredients should support the growth of the organic beverage market over the forecast period.

In addition, the Asia-Pacific market is expected to post favorable growth over the forecast period. Increasing the level of consumer awareness of organic products as well as the continued launch of new product variants should support the market in the Asia-Pacific region.


The organic beverage is known for its powerful healing properties. That is why liquid juice is administered to patients or people in recovery. Since only a portion of the fluid contains more than 200% of the body's vitamin requirements, and it is reasonable to assume that the juice is an effective way to strengthen our immune system. The extract also contains ascorbic acid,

One of the essential components of collagen.

Body fluids contain many elements that are believed to reduce the risk of heart disease and cardiac arrhythmias. Some studies have even shown a slight reduction in the frequency of many types of cancers of the mouth, throat, esophagus, stomach and liver by having many citruses in their diet.

Another great benefit of this juice is that it has tremendous healing abilities. Since orange juice has several anti-inflammatory properties, flavonoids act incredibly to relieve pain and stiffness throughout the body. Therefore, the consumption of orange juice is a natural cure for arthritis.

You should have noticed that this juice is part of many weight loss programs. As orange is a citrus fruit, its extract is widely used by people who want to lose weight naturally avoiding artificial sweeteners.

The consumption of natural fibers after the daily intake of a glass of juice helps to regulate the intestinal flora, avoiding diseases such as gastroenteritis or constipation. It also helps the body eliminate waste and digest well.

The juice also contains hopeidine, another essential antioxidant that helps reduce tumor growth, although more research is needed before validating the exact effects of orange juice to prevent cancer. The antioxidants it contains can avoid many types of cancer, especially colon cancer.

People who have had kidney stones know how painful this condition is. That is why drinking this juice is beneficial to prevent kidney stones. Potassium citrate in oranges preclude the formation of kidney stones and relieves a lot of kidney problems.