Adult Milk Powder Market

Global Adult Milk Powder Market Size (2024 to 2029)

The global market size for adult milk powder is estimated to be worth USD 7961 million by 2029 from USD 6167 million in 2024, growing at a CAGR of 5.24% from 2029 to 2024.

Current Scenario of the Global Adult Milk Powder Market

Adult milk powder is a type of powdered milk designed for consumption by adults, typically those who have difficulty digesting lactose or have lactose intolerance. It is made by evaporating milk and then spraying the resulting powder into a fine mist to create a powder that is easy to dissolve in liquid. Adult milk powder is often enriched with vitamins and minerals such as calcium, vitamin D, and iron to provide additional nutritional benefits. It can be used as a substitute for fresh milk in cooking and baking or added to hot drinks and smoothies. Some brands also offer flavored options, such as chocolate or vanilla.

MARKET DRIVERS

One of the key factors propelling the growth of the adult milk powder market is the increasing awareness among consumers about the benefits of consuming milk powder, particularly for those who have difficulty digesting lactose.

Additionally, the demand for convenient and easy-to-use dairy products is fuelling the growth of the adult milk powder market. The rising prevalence of bone-related disorders like osteoporosis is further fuelling the growth rate of the global market. The growth in the number of people suffering from osteoporosis led to an increased demand for calcium and vitamin D supplements, both of which are often enriched in adult milk powder. As a result, consumers are turning to adult milk powder as a simple way to meet their nutritional needs.

In addition, the trend towards a healthy and active lifestyle is driving the global market growth. With consumers becoming more health-conscious, low-fat, low-calorie, and low-sugar products are increasingly popular. As a result, adult milk powder is being marketed as a healthier alternative to traditional milk products. Overall, these factors are expected to continue to drive the growth of the adult milk powder market in the future.

Furthermore, rising health concerns and awareness among consumers have led to an increased demand for nutrient-rich food and beverages, including milk powder. The growing elderly population and the need for convenient and easily digestible products also offer significant market potential. Additionally, the increasing popularity of vegan and plant-based products provides an avenue for innovation and diversification in the market. With the potential for product differentiation, strategic partnerships, and expansion into new geographic regions, the adult milk powder market presents exciting opportunities for players in the industry.

MARKET RESTRAINTS

The high cost of production and the availability of other dairy alternatives, such as soy and almond milk are primarily hampering the growth of the adult milk powder market. The fluctuating prices of milk powder and the shortage of raw materials are also major concerns for manufacturers. Additionally, some consumers perceive powdered milk as an inferior product compared to fresh milk, which may limit the demand for adult milk powder. Moreover, the limited availability of specialized adult milk powder products in certain regions may restrict market growth. Lastly, concerns over the high sugar content in some flavored milk powder products may also impact the demand for these products among health-conscious consumers.

Impact of COVID-19 on the adult milk powder market

The COVID-19 pandemic has had a mixed impact on the adult milk powder market. On the one hand, the increased focus on health and immunity has led to a surge in demand for nutrient-rich products, including milk powder. On the other hand, disruptions in supply chains, transportation, and manufacturing have affected the production and distribution of adult milk powder. Additionally, the economic downturn caused by the pandemic has resulted in decreased consumer purchasing power, which could impact the market negatively. Overall, while the pandemic has presented challenges, it has also created opportunities for innovation and adaptation in the adult milk powder market.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Adult Milk Powder Market By Type

Cow milk is expected to have the highest market value in the adult milk powder market, and it is the most used type of milk to make adult milk powder. Therefore, it has the highest demand as compared to others. Cow milk is preferred due to its high nutritional content and availability. It is also more cost-effective and widely consumed compared to goat milk and camel milk.

Global Adult Milk Powder Market By Application

Nutritional supplements are estimated to have the highest growth in the adult milk powder market. This is due to the increasing awareness among consumers regarding the importance of maintaining a healthy lifestyle and meeting the daily recommended nutrient intake. Nutritional supplements in the form of adult milk powder provide a convenient and easy way for consumers to obtain essential vitamins, minerals, and proteins. Moreover, the aging population is also driving the demand for nutritional supplements, as they require additional nutrients to maintain good health and prevent age-related health issues.

Global Adult Milk Powder Market By Distribution Channel

Online retailers are expected to have the highest share of adult milk powder. This is because online retail provides convenience and easy access to a wide range of products, including adult milk powder.

Global Adult Milk Powder Market By Age Group

The 36-55 years age group is expected to have a higher demand for adult milk powder due to their higher likelihood of experiencing health issues related to aging, such as bone density loss, and a greater awareness of the benefits of consuming milk and dairy products to support overall health and wellness.

REGIONAL ANALYSIS

The Asia Pacific region is expected to have the highest demand for adult milk powder. The region is home to a large population, including a significant number of elderly individuals, who require convenient and nutrient-rich food products. Additionally, rising disposable incomes and changing dietary habits have led to an increased demand for milk powder products in the region. China is the largest market in the Asia Pacific region and globally, followed by India and Japan. The increasing popularity of Western diets and lifestyles in the region is also contributing to the growth of the adult milk powder market.

KEY MARKET PLAYERS

Companies playing a major role in the global adult milk powder market include Nestle S.A., Danone S.A., Abbott Laboratories, Fonterra Co-operative Group Limited, FrieslandCampina N.V., Amul, Yili Group, Royal FrieslandCampina N.V., Murray Goulburn Co-operative Co. Limited and Synutra International Inc.

RECENT HAPPENINGS IN THE MARKET

• In March 2022, Nestlé Health Science was consolidating its position in the nutrition and health industry through a mix of robust organic growth and strategic acquisitions aimed at creating a strong and diversified portfolio.
• In 2021, Fonterra Co-operative Group Limited entered a strategic partnership with A-ware Food Group to increase its production of premium milk powder products for the European market.
• In 2021, Abbott Laboratories launched a new nutritional supplement product for older adults called "Ensure Max Protein."

DETAILED SEGMENTATION OF THE GLOBAL ADULT MILK POWDER MARKET INCLUDED IN THIS REPORT

This research report on the global adult milk powder market has been segmented and sub-segmented based on type, application, distribution channel, age group, and region.

By Type

• Cow
• Goat
• Camel

By Application

• Nutritional Supplements
• Meal Replacements
• Sports Nutrition

By Distribution Channel

• Online Retail
• Supermarkets
• Specialty Stores
• Others

By Age Group

• 18-35 years
• 36-55 years
• 55 years and above

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa