Asia Pacific Gum Market

Chewing gum is a soft, cohesive food substance that is intended to be chewed without being swallowed and it is made of a gum base, sweeteners, softeners/plasticizers and a hard coating of powdered polyol. It is available in many flavours and colours. Sugar-free gum sweetened with xylitol has been shown to reduce cavities and plaque.

Asia Pacific Gum Market was worth USD7.67 billion in 2021 and estimated to be growing at a CAGR of 6.5%, to reach USD 10.51 billion by 2026. Gum is a type of confectionary that is witnessing rapid upsurge in modern consumer purchase.

Factors contributing to the growth of market include increasing purchase of socially approved products regarding the dental benefits and increasing consumer inclination towards impulse purchases. However, factors like environmental concerns and disposable problems related to masticated gum are hindering the growth of market. Also, innovative flavour offerings and increasing popularity for natural gum products are expected to boost the market.

The Asia Pacific market for Gum is segmented based on Sugar Type, Product Type and Distribution Channel. Based on Sugar Type it is divided into Sugared Gum and Sugar free Gum. Based on Product Type it is divided into Chewing Gum, Bubble Gum, Functional Gum, Energy Gum and Others. Based on Distribution Channel it is divided into Supermarkets, Convenience Stores, Departmental Stores, Online Retailers and Others. Based on geographical analysis, the market is divided into regions of China, India, Japan, South Korea and Australia. China holds the major share in the market due to presence of market leaders as well as a large population of Gum consuming individuals. India is the fastest growing region due to increasing demand and product innovation and increasing disposable income. Sugared Gums are holding the major market share while sugar free gums are expected to grow the fastest due to increasing dental concerns and increasing popularity for functional gums. Bubble Gums and Chewing gums are holding the major market share due to their popularity among children, increasing disposable income and increasing use for casual chewing. Based on distribution channel supermarkets hold the major share in the market while online retails are expected to grow the fastest

Some of the key players dominating this market include Mondeléz International Inc, Kraft Foods Inc., Mars Inc., Wrigley’s, Perfetti, Howell Foods, Hershey, Think Gum, Zapp Gum, ZOFT Gum, Super Mouth and Lotte.