Asia Pacific Shortenings Market was worth USD 0.6 billion in 2018 and estimated to be growing at a CAGR of 5.47%, to reach USD 0.78 billion by 2023. Shortening can be defined as fats which are solid at room temperature. They are normally used in making pastries and other foods. Shortening is utilized in pastries which should not be elastic, like cake. Though butter is solid at room temperatures and frequently used in pastry making, the word "shortening" rarely refers to butter, but to margarine.
Originally shortening referred to lard, but the discovery of margarine included it as well to the term. The water content in them is less, hence they can be fried easily without the fear of splattering. As shortenings need not be refrigerated and cheap to produce, they gained popularity in the recent times as food production became increasingly industrialized.
The Asia Pacific Shortenings market is driven by factors like their favourable functioning properties, rising convenience food sector, increasing usage of shortenings in bakery and confectionary foods among others. However, the market is constrained by factors like the risk of adverse health effects from it.
The Asia Pacific Shortenings market is divided on the basis of source into vegetable and animal segments. Vegetable has the largest share in the above segment. On the basis of variant, the market is divided into cake/icing, solid, liquid, all-purpose and others. Based on application the market is divided into confectionary products, bakery products, snacks and savoury products and others. By key ingredient, the market is categorized into butter, oil, tallow, lard and others. Oil holds the largest share in the segment.
The Asia Pacific Shortenings market is divided based on geography into India, China, Malaysia, Indonesia, Australia and other parts in the region. Asia Pacific has the third largest market for shortenings in the world after North America and Europe regions and is the fastest growing market in the world. Factors such as rising convenience food sector and usage of shortenings in bakery and confectioneries is expected to drive the market in the region.
Some of the major players in the market include Cargill, Bunge Limited, Conagra Brands, Wilmar International Limited, Archer Daniels Midland Company, International Foodstuff Company Holdings Limited (IFFCO), Ventura Foods, LLC, Manildra Group and AAK AB.
1.Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Source
5.1.1 Vegetable
5.1.2 Animal
5.1.3 Y-o-Y Growth Analysis, By Source
5.1.4 Market Attractiveness Analysis, By Source
5.1.5 Market Share Analysis, By Source
5.2 Variant
5.2.1 Cake/Icing
5.2.2 Solid
5.2.3 Liquid
5.2.4 All-Purpose
5.2.5 Other Variants
5.2.6 Y-o-Y Growth Analysis, By Variant
5.2.7 Market Attractiveness Analysis, By Variant
5.2.8 Market Share Analysis, By Variant
5.3 Application
5.3.1 Confectionary Products
5.3.2 Bakery Products
5.3.3 Snacks and Savoury Products
5.3.4 Other Applications
5.3.5 Y-o-Y Growth Analysis, By Application
5.3.6 Market Attractiveness Analysis, By Application
5.3.7 Market Share Analysis, By Application
5.4 Key Ingredient
5.4.1 Butter
5.4.2 Oil
5.4.3 Tallow
5.4.4 Lard
5.4.5 Others
5.4.6 Y-o-Y Growth Analysis, By Key Ingredient
5.4.7 Market Attractiveness Analysis, By Key Ingredient
5.4.8 Market Share Analysis, By Key Ingredient
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Source
6.1.3.2 By Variant
6.1.3.3 By Application
6.1.3.4 By Key Ingredient
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Source
6.1.4.2 By Variant
6.1.4.3 By Application
6.1.4.4 By Key Ingredient
6.1.5 Market Share Analysis
6.1.5.1 By Source
6.1.5.2 By Variant
6.1.5.3 By Application
6.1.5.4 By Key Ingredient
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7.Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8.Market Leaders' Analysis
8.1 Cargill
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Bunge Limited
8.3 Conagra Brands
8.4 Wilmar International Limited
8.5 Archer Daniels Midland Company
8.6 International Foodstuff Company Holdings Limited
8.7 Ventura Foods, LLC
8.8 Manildra Group
8.9 AAK AB
9.Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10.Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
