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Pulished Date August, 2021
ID: 10000
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Global App Analytics Market by Component (Software and Service), Type (Mobile App Analytics, and Web App Analytics), Deployment Mode (On-Premise and Cloud), Application (Marketing Analytics, Performance Analytics, In-app Analytics, Revenue Analytics, and Others), Industry Vertical (Gaming & Entertainment, Social Media, IT & Telecom, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning, BFSI, and Others): Opportunity Analysis and Industry Forecast, 2021 - 2026

Pulished: August, 2021
ID: 10000
Pages: 150

Global App Analytics Market Size, Share & Growth Analysis (2020 – 2025)

The global application analytics market size was estimated to be $1.9 billion in 2019 and is expected to reach $3.7 billion by 2025, with a compound annual growth rate of 19.5% over the period from 2020 to 2025.

Application analytics software captures and visualizes huge amounts of data generated by organizations. It also captures data from multiple sources, which is essential since most applications don't exist in one place. Your data is often scattered across operating systems, devices, networks and servers. There is an increase in the adoption of application analytics software among companies that use a centralized dashboard to view their application data.

Application analytics connects the developer tool to get user information about how the user interacts with the application. Information refers to app engagement, app usability, app location and many more. It allows to analyse and measure the data generated by the use of applications or websites.

Application analytics software captures and visualizes huge amounts of data generated by organizations. It also captures data from multiple sources, which is essential since most applications don't exist in one place. Your data is often scattered across operating systems, devices, networks and servers. There is an increase in the adoption of application analytics software among companies that use a centralized dashboard to view their application data.

Recent Developments:

  • In December 2018, Apple announced that the app developer can now view analytics, such as number of downloads, number of visits, etc., from the new macOS Mojave app store through the connect app store.
  • In May 2018, Facebook launched the business analysis application for iOS and Android which has an automated information function and a notification alert in the event of deductions or charges.
  • In January 2015, the Multimedia Development Corporation (MDEC) launched the National Big Data Analytics (BDA) innovation network to accelerate the adoption of Big Data Analytics (BDA). MDEC has signed 3 Memoranda of Understanding (MoU) with the main sector and the main government partners to build BDA innovation centers. These innovation centers aim to drive adoption of BDA, foster innovation and build the BDA ecosystem for all sectors of the economy.
  • In April 9, 2019, a new pre-built application for sales analytics, along with a new JavaScript SDK and new visualizations has been implemented. A candidate for BI / self-service analysis, Looker announced several improvements to its platform. All updates were to app orientation and app development. They include several open source libraries as well as visualizations to increase consumer usage.

Market Growth and Trends:

The growing number of smartphones and the availability of various applications generate a large amount of data. Application data is collected from multiple sources, most of this data is scattered across networks, servers and devices. These data contain detailed information on the purpose for which they reside. Therefore, the application organization adopts a high level of analysis to obtain information associated with customers' data flow patterns and usage needs.

Impact of Covid-19 on the App Analytics Market:

As the Coronavirus Disease (COVID-19) crisis sweeps the world, we are continually monitoring the evolution of markets, as well as the purchasing behaviour of global consumers and our estimates of the latest trends and forecasts for the market. made after taking into account the impact of this pandemic.

Drivers and Market Restraints:

  • The growing inclination of businesses towards mobile advertising, the increasing penetration of smartphones in developing economies, the growth in the number of mobile and web applications, and the increase in investments in mobile technology analytics drives the demand for the application analytics market. However, the availability of open source alternatives and inconsistent data are factors that are expected to hamper the growth of the application analytics market during the forecast period. Additionally, a major shift towards customer-centric marketing and a greater focus on higher ROI and a growing trend towards bringing your own device (BYOD) are expected to provide lucrative opportunities for the market.
  • Increased use of smartphones and mobile applications around the world, which is one of the main drivers of the market.
  • Global focus on digital transformation increases demand for web and mobile applications, which are a more feasible and reliable source.
  • There is still scepticism about data security or theft of user data from the application by the user.
  • Open source for everyone slows down or slows the growth rate of commercial or paid applications.

Market Segmentation:

The global application analysis market is segmented by component, type, mode of deployment, applications, verticals, and regions.

  • In terms of components, the market is categorized into software and services.
  • Based on the type, it is categorized into mobile app analytics and web app analytics.
  • Depending on the mode of deployment, it forges in the cloud and on-premises.
  • Depending on the application, it is categorized into marketing analysis, performance analysis, in-app analysis, revenue analysis, etc.
  • Based on the industry vertical, the worldwide market is separated into gaming, entertainment, social media, IT & telecommunications, health & fitness, travel & hospitality, retail & e-commerce, education & learning, BFSI, etc.

Regional Analysis:
Depending on the region, the global market is analyzed in regions of North America, Europe, Asia-Pacific and LAMEA. Among these, North America accounted for a dominant share in the worldwide marketplace and is likely to account for a substantial portion in the foreseen years.

Key Market Players:

Few of the major competitors currently working in the global application analytics market are Google, Amazon Web Services, Inc., Adobe, Countly, Localytics, Swrve Inc., Amplitude, AppDynamics, AppsFlyer, Heap Inc., WizRocket, Inc., ContentSquare, Mixpanel, MOENGAGE, App Annie, Apptentive, Taplytics, Inc., etc.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 App Analytics Market, By Type                          

                                6.1.1 Mobile App Analytics          

                                6.1.2 Web App Analytics              

                                6.1.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

                6.2 App Analytics Market, By Application                              

                                6.2.1 Marketing Analytics            

                                6.2.2 Performance Analytics       

                                6.2.3 In-app Analytics    

                                6.2.4 Revenue Analytics               

                                6.2.5 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.6 Y-o-Y Growth Rate Analysis             

                                6.2.7 Market Attractiveness Index          

                6.3 App Analytics Market, By Component                            

                                6.3.1 Software  

                                6.3.2 Service      

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

                6.4 App Analytics Market, By Deployment Mode                              

                                6.4.1 On-Premise            

                                6.4.2 Cloud         

                                6.4.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

                6.5 App Analytics Market, By Industry Vertical                   

                                6.5.1 Gaming & Entertainment  

                                6.5.2 Social Media           

                                6.5.3 IT & Telecom          

                                6.5.4 Health & Fitness   

                                6.5.5 Travel & Hospitality             

                                6.5.6 Retail & E-Commerce         

                                6.5.7 Education & Learning          

                                6.5.8 BFSI            

                                6.5.9 Market Size Estimations & Forecasts (2019-2024)   

                                6.5.10 Y-o-Y Growth Rate Analysis           

                                6.5.11 Market Attractiveness Index        

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Type    

                                7.2.3 By Application        

                                7.2.4 By Component      

                                7.2.5 By Deployment Mode        

                                7.2.6 By Industry Vertical             

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Type    

                                7.3.3 By Application        

                                7.3.4 By Component      

                                7.3.5 By Deployment Mode        

                                7.3.6 By Industry Vertical             

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Type    

                                7.4.3 By Application        

                                7.4.4 By Component      

                                7.4.5 By Deployment Mode        

                                7.4.6 By Industry Vertical             

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Type    

                                7.5.3 By Application        

                                7.5.4 By Component      

                                7.5.5 By Deployment Mode        

                                7.5.6 By Industry Vertical             

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Type    

                                7.6.3 By Application        

                                7.6.4 By Component      

                                7.6.5 By Deployment Mode        

                                7.6.6 By Industry Vertical             

8. Key Player Analysis                                    

                8.1 Google                         

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Amazon Web Services, Inc                   

                8.3 Adobe                          

                8.4 Countly                        

                8.5 Localytics                     

                8.6 AppDynamics                            

                8.7 Heap Inc                      

                8.8 WizRocket, Inc                          

                8.9 ContentSquare                         

                8.10 Apptentive                               

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Component, Type,  Deployment Mode, Application, Industry Vertical along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global App Analytics Market By Region, From 2020-2025 ( USD Billion )
  2. Global App Analytics Market By Type, From 2020-2025 ( USD Billion )
  3. Global Mobile App Analytics Market By Region, From 2020-2025 ( USD Billion )
  4. Global Web App Analytics Market By Region, From 2020-2025 ( USD Billion )
  5. Global App Analytics Market By Application, From 2020-2025 ( USD Billion )
  6. Global Marketing Analytics Market By Region, From 2020-2025 ( USD Billion )
  7. Global Performance Analytics Market By Region, From 2020-2025 ( USD Billion )
  8. Global In-app Analytics Market By Region, From 2020-2025 ( USD Billion )
  9. Global Revenue Analytics Market By Region, From 2020-2025 ( USD Billion )
  10. Global App Analytics Market By Component, From 2020-2025 ( USD Billion )
  11. Global Software Market By Region, From 2020-2025 ( USD Billion )
  12. Global Service Market By Region, From 2020-2025 ( USD Billion )
  13. Global App Analytics Market By Deployment Mode, From 2020-2025 ( USD Billion )
  14. Global On-Premise Market By Region, From 2020-2025 ( USD Billion )
  15. Global Cloud Market By Region, From 2020-2025 ( USD Billion )
  16. Global App Analytics Market By Industry Vertical, From 2020-2025 ( USD Billion )
  17. Global Gaming & Entertainment Market By Region, From 2020-2025 ( USD Billion )
  18. Global Social Media Market By Region, From 2020-2025 ( USD Billion )
  19. Global IT & Telecom Market By Region, From 2020-2025 ( USD Billion )
  20. Global Health & Fitness Market By Region, From 2020-2025 ( USD Billion )
  21. Global Travel & Hospitality Market By Region, From 2020-2025 ( USD Billion )
  22. Global Retail & E-Commerce Market By Region, From 2020-2025 ( USD Billion )
  23. Global Education & Learning Market By Region, From 2020-2025 ( USD Billion )
  24. Global BFSI Market By Region, From 2020-2025 ( USD Billion )

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