App Analytics Market

Global App Analytics Market Size (2024 to 2029)

The global application analytics market size was estimated to reach USD 4.62 billion in 2024 and USD 11.27 billion by 2029, growing at a CAGR of 19.5% during the forecast period.

Application analytics software captures and visualizes huge amounts of data generated by organizations. It also captures data from multiple sources, which is essential since most applications don't exist in one place. Your data is often scattered across operating systems, devices, networks, and servers. There is an increase in the adoption of application analytics software among companies that use a centralized dashboard to view their application data. Application analytics connects the developer tool to get user information about how the user interacts with the application. This information refers to app engagement, usability, location, and more. It allows the analysis and measurement of data generated by applications or websites. Application analytics software captures and visualizes huge amounts of data generated by organizations. It also captures data from multiple sources, which is essential since most applications don't exist in one place. Your data is often scattered across operating systems, devices, networks, and servers. Companies that use a centralized dashboard to view their application data are increasing their adoption of application analytics software.

Global App Analytics Market Drivers:

The growing inclination of businesses towards mobile advertising, the increasing penetration of smartphones in developing economies, the growth in the number of mobile and web applications, and the increase in investments in mobile technology analytics drive the demand for the application analytics market. However, the availability of open-source alternatives and inconsistent data are factors that are expected to hamper the growth of the application analytics market during the forecast period. Additionally, a major shift towards customer-centric marketing, a greater focus on higher ROI, and a growing trend towards bringing your own device (BYOD) are expected to provide lucrative opportunities for the market.

The growing number of smartphones and the availability of various applications generate a large amount of data. Application data is collected from multiple sources; most of this data is scattered across networks, servers, and devices. These data contain detailed information on the purpose for which they reside. Therefore, the application organization adopts a high level of analysis to obtain information associated with customers' data flow patterns and usage needs.

One of the main drivers of the market is the increased use of smartphones and mobile applications worldwide. The global focus on digital transformation increases demand for web and mobile applications, which are more feasible and reliable. There is still scepticism about data security or user data theft from the application by the user. Open source for everyone slows down or slows the growth rate of commercial or paid applications.

Impact of COVID-19 on the global app analytics market:

As the Coronavirus Disease (COVID-19) crisis sweeps the world, we are continually monitoring the evolution of markets, as well as the purchasing behavior of global consumers and our estimates of the latest trends and forecasts for the market. Made after taking into account the impact of this pandemic.

GLOBAL APP ANALYTICS MARKET REPORT COVERAGE:

The global application analysis market is segmented by component, type, mode of deployment, applications, verticals, and regions.

Global App Analytics Market - By Component:

• Software  

• Service   

Global App Analytics Market - By Type:

• Mobile App Analytics          

• Web App Analytics   

Global App Analytics Market - By Deployment Mode:

• On-Premise            

• Cloud      

Global App Analytics Market - By Application:

• Marketing Analytics            

• Performance Analytics       

• In-app Analytics    

• Revenue Analytics       

Global App Analytics Market - By Vertical:

• Gaming & Entertainment  

• Social Media           

• IT & Telecom          

• Health & Fitness   

• Travel & Hospitality             

• Retail & E-Commerce         

• Education & Learning          

• BFSI            

The worldwide market is divided into gaming, entertainment, social media, IT and telecommunications, health and fitness, travel and hospitality, retail and e-commerce, education and learning, and BFSI.

Global App Analytics Market – By Region:

• North America

  • The United States

  • Canada

  • Rest of North America

• Europe

  • The United Kingdom

  • Spain

  • Germany

  • Italy

  • France

  • Rest of Europe

• The Asia Pacific

  • India

  • Japan

  • China

  • Australia

  • Singapore

  • Malaysia

  • South Korea

  • New Zealand

  • Southeast Asia

• Latin America

  • Brazil

  • Argentina

  • Mexico

  • Rest of LATAM

• The Middle East and Africa

  • Saudi Arabia

  • UAE

  • Lebanon

  • Jordan

  • Cyprus

Depending on the region, the global market is analyzed in regions of North America, Europe, Asia-Pacific, and LAMEA. Among these, North America accounted for a dominant share of the worldwide marketplace and is likely to account for a substantial portion in the foreseen years.

KEY MARKET PLAYERS:

The major competitors currently working in the global application analytics market include Google, Amazon Web Services, Inc., Adobe, Countly, Localytics, Swrve Inc., Amplitude, AppDynamics, AppsFlyer, Heap Inc., WizRocket, Inc., ContentSquare, Mixpanel, MOENGAGE, App Annie, Apptentive, Taplytics, Inc., etc.

RECENT HAPPENINGS IN THE MARKET:

• In December 2018, Apple announced that the app developer can now view analytics, such as the number of downloads, visits, etc., from the new macOS Mojave app store through the Connect app store.

• In May 2018, Facebook launched the business analysis application for iOS and Android, which has an automated information function and a notification alert in the event of deductions or charges.

• In January 2015, the Multimedia Development Corporation (MDEC) launched the National Big Data Analytics (BDA) innovation network to accelerate the adoption of Big Data Analytics (BDA). MDEC has signed 3 Memoranda of Understanding (MoU) with the main sector and the main government partners to build BDA innovation centers. These innovation centers aim to drive the adoption of BDA, foster innovation, and build the BDA ecosystem for all sectors of the economy.

• On April 9, 2019, a new pre-built application for sales analytics, along with a new JavaScript SDK and new visualizations, was implemented. A candidate for BI/self-service analysis, Looker announced several improvements to its platform. All updates were to app orientation and app development. They include several open-source libraries and visualizations to increase consumer usage.