Asia Pacific Carbonated Soft Drinks Market was worth USD 75.94 billion in 2018 and estimated to be growing at a CAGR of 2.96%, to reach USD 87.87 billion by 2023. Soft drink is a beverage which consists of carbonated water or still water, a sweetening agents and flavouring substances. The sweeteners could be either natural or artificial. Depending on the type of drink it may contain caffeine, coloring agents, stabilizers, preservatives and other ingredients. Soft drink has a very high percentage of which leads to extra transportation charges and occupy excess places in warehouses.
With rising urbanisation, there has been a change in the food habits of the younger generation which is a major factor for the growth of the market. The demand for carbonated soft drink has accelerated with the rising demand for processed food. Increased government scrutiny acts as a market obstacle in the forecast period. Due to the high sugar content, consumers are becoming conscious of consuming the carbonated soft drinks.
The market for Carbonated Soft Drinks is broadly categorized into type, flavour and distribution channel. By type the market is segmented into standard, diet, fruit flavoured carbonates and others. Diet products are increasingly gaining market share. By flavour the market is divided into cola, lime, orange and others. Cola is currently dominating the market share. By distribution channel the market is classified into supermarkets, independent retailers, convenience stores and others.Supermarkets account for the largest market share. On the basis of geography, the market is analysed under various regions namely China, India, Japan, Australia and South Korea. Asia Pacific is expected to grow at a high CAGR. Less stringent norms and regulations and rising disposable income among consumers in emerging countries such as China, India, South East Asia, South Korea, and Japan is expected to benefit the overall growth.
The key international players operating in market includes Monster Beverage Corp., Britvic PLC, Parle Agro, PepsiCo Inc., the Coca-Cola Company, Cott Corporation, Dohler Group, Kraft Foods, Dr Pepper Snapple Group, Inc. and others.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Introduction
5.1.2 Standard
5.1.3 Diet
5.1.4 Fruit flavoured carbonates
5.1.5 Others
5.1.6 Y-o-Y Growth Analysis, By Type
5.1.7 Market Attractiveness Analysis, By type
5.1.8 Market Share Analysis, By type
5.2 Flavour
5.2.1 Introduction
5.2.2 Cola
5.2.3 Lime
5.2.4 Orange
5.2.5 Others
5.2.6 Y-o-Y Growth Analysis, By flavour
5.2.8 Market Attractiveness Analysis, By flavour
5.2.9 Market Share Analysis, By flavour
5.3 Distribution channel
5.3.1 Introduction
5.3.2 Supermarkets
5.3.3 Independent retailers
5.3.4 Convenience stores
5.3.5 Others
5.3. 6 Y-o-Y Growth Analysis, By distribution channel
5.3.7 Market Attractiveness Analysis, By distribution channel
5.3.8 Market Share Analysis, By distribution channel
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By type
6.1.3.3 By flavour
6.1.3.4 By distribution channel
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By type
6.1.4.3 By flavour
6.1.4.4 By distribution channel
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By type
6.1.5.3 By flavour
6.1.5.4 By distribution channel
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 The Coca-Cola Company
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Pepsico Inc.
8.3 Parle Agro
8.4 Britvic PLC
8.5 Suntroy Holdings Ltd.
8.6 Kerry Group PLC
8.7 Danone Group
8.8 Cott Corporation
8.9 Cadbury Schweppe
8.10 Asia Brewery
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
