The size of the Asia Pacific instant coffee market is expected to be worth USD 8.31 billion in 2024 and grow at a CAGR of 6.46% from 2024 to 2029 to achieve USD 11.36 billion by 2029.
Instant coffee is the soluble coffee or coffee powder prepared from roasted or grounded coffee beans. Although fresh coffee dominates the coffee industry, instant coffee is gaining prominence globally because it is easier and quicker to make.
Instant coffee has extended popularity in the market specifically due to the expediency that it provides to drinkers on different scales. This beverage is recognized to offer consumers an advantage in terms of time since the preparation of instant coffee is faster and easier when likened to regular coffee.
The growth of the Asia-Pacific Instant Coffee Market is mainly driven by factors including the increasing popularity in the market specifically due to the convenience provided to drinkers on different scales, the availability of instant coffee across different channels, and the moderate price of consumption coupled with the decline in demand for aerated drinks in the global market. However, the required market penetration and the averseness to coffee propagated by a part of the populace are some of the restraints faced by the market.
Asia-Pacific is predicted to grow with the highest CAGR during the forecast period. Factors such as a growing white-collar populace and rising awareness coupled with the rapid growth in distribution channels are anticipated to lead to the growth of the market in this region.
The major players operating in the Asia-Pacific Instant Coffee industry include Nestle S.A. (Vevey, Switzerland), and Starbucks Corporation. (Seattle, Washington, U.S), Jacobs Douwe Egberts (DK Amsterdam, Netherlands), Strauss Group Ltd. (Petah Tikva, Israel), Matthew Algie& Company Ltd (London, U.K), The Kraft Heinz Company (Illinois, U.S.), Tata Global Beverages (Kolkata, West Bengal), Tchibo Coffee (Hamburg, Germany), Keurig Green Mountain. (Vermont, U.S.) and Unilever Plc. (London, U.K.) among others
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