Asia-Pacific K-Beauty Products Market Research Report - Segmented By Product Type (Sheet Masks, Cleansers, Moisturizers, Makeup and Others), End-User (Male and Female), Distribution Channel (Online Retail, Supermarket/Hypermarket and Specialty/Monobrand Stores) and Country (India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore & Rest of APAC) – Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast from 2024 to 2029

Updated On: January, 2024
ID: 12474
Pages: 145

APAC K-Beauty Products Market Size (2024 to 2029)

The Asia Pacific K-beauty products market is anticipated to grow at a CAGR of 13.32% from 2024 to 2029 and the regional market size is predicted to be valued at USD 6.33 billion by 2029 from USD 3.39 billion in 2024.

Wellness and health are heavily emphasized in K-beauty products. Natural components are used to make the items, which are clearly labeled on the box. K-beauty is known for its emphasis on skincare while also ensuring that its products are fashionable and accessible. Korean beauty products are constantly evolving to incorporate new technologies, particularly in terms of raw materials. Snail slime, bee venom, starfish extract, pig collagen, and morphing masks are just a few of the unusual substances found in K-beauty products. Because of its high product margins, the K-beauty industry is becoming more successful for cosmetic businesses, making it even more beneficial.

Women's increased use of cosmetics due to increased female engagement in social and economic activities has had a significant positive impact on the K-beauty products market. In addition, following the rise in income levels, there is a larger demand for high-priced premium cosmetics. These factors combine to drive the APAC market for K-beauty products. Furthermore, K-beauty goods cater not only to women's cosmetics but also to men's cosmetics. As a result, new product launches for men's cosmetics target and aid their skin difficulties to fuel the market's growth.

The influence of social media is one of the most important factors in the global success of K-beauty products. Advertisements and video instructions on social media sites like Facebook and Instagram have hugely impacted viewers, propelling the K-beauty sector.

On the contrary, increased consumer knowledge of the benefits and distinctiveness of K-beauty products across APAC creates a massive opportunity for market expansion for K-beauty product manufacturers. In addition, customers are spending money on beauty goods made in South Korea. As a result, the market becomes more attractive and promising for the future of the K-beauty sector.

Veganism's growing popularity, on the other hand, may have a detrimental impact on the growth of K-beauty products. The growing number of environmentally sensitive consumers, particularly regarding sustainability, environmental effects, and animal welfare, is limiting the expansion of the K-beauty products market.

Impact of COVID-19 on the Asia Pacific K-beauty products market:

Manufacturers of K-Beauty goods are shifting their focus to hand sanitizers, cleaning agents, and personal care products, which have been in high demand throughout the pandemic. Keeping in mind the advent of the COVID-19 epidemic, producers have intensified their social media advertising of herbal skincare products in order to reach a larger audience. Lockdowns and curfews were enforced in countries worldwide, affecting people's lifestyles, health and well-being, and manufacturing businesses. Moreover, many exporters are experiencing critical hurdles during this epidemic, including import and export limitations on commodities, as well as quarantine and lockdown measures enforced by governments.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Product Type, End User, Distribution Channel, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities

Regions Covered

India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore & Rest of APAC

Market Leaders Profiled

ABLE C&C CO., Ltd. Adwin Korea Corp Annie's Way International Co., Ltd. The Beauty Factory, Ltd. Bluehug, Inc. BNH Cosmetics Ceragem Health and Beauty Co, Ltd. CK Beauty Enterprise Inc. LG Household & Health Care Amorepacific Corporation.


This research report on the APAC K-Beauty products market has been segmented and sub-segmented based on product type, end-user, distribution channel, and country.

Asia Pacific K-Beauty Products Market - By Product Type:

  • Sheet Masks
  • Cleansers
  • Moisturizers
  • Makeup
  • Others

Sheet masks, by product type, captured the most K-beauty market share in 2019 since they appeal to consumers' desires for inexpensive and quick-acting treatments. These products can help maintain the skin's attractiveness and health by tightening, hydrating, soothing, and brightening, among other things. As a result of their ease of use and price, sheet masks have a significant market share.

Asia Pacific K-Beauty Products Market - By End User

  • Male
  • Female

The female segment accounts for most of the end-user segment; however, due to rising image consciousness and self-esteem, the male segment is expected to develop faster.

Asia Pacific K-Beauty Products Market - By Distribution Channel:

  • Online Retail
  • Supermarket/Hypermarket
  • Specialty/Monobrand Stores

The Asia-Pacific K-beauty products market is divided into three categories based on distribution channels: online retail, supermarket/hypermarket, and specialty/mono-brand stores. Consumers who buy beauty products want personal service and guidance. Hence specialty and mono-brand stores have the biggest market share of all the channels. Customers like specialty stores because they provide excellent customer counseling, after-sales service, deals, promotions, and other similar techniques. Moreover, the online retail segment is predicted to develop at the fastest rate throughout the K-beauty products market forecast period, owing to its ease of use and convenience.

Asia Pacific K-Beauty Products Market - By Country:

  • India
  • China
  • Japan
  • South Korea
  • Hong Kong
  • Australia
  • New Zealand
  • Thailand
  • Malaysia
  • Vietnam
  • Philippines
  • Indonesia
  • Singapore
  • Rest of APAC

Asia-Pacific held the greatest market share in the K-beauty products market geography category, as Asian nations such as China, India, Hong Kong, and South Korea are the main users of K-beauty products. Furthermore, due to the rising population and purchasing power, the Asia-Pacific region will likely maintain its dominance in the geography sector during the projection period.

South Korea dominated the K-beauty products market in the Asia-Pacific, accounting for 70% of the regional market share, followed by China, Japan in 2022. The rising need for convenience and product availability in India has driven enterprises to have an online presence. Furthermore, in the post-pandemic world, the country will likely see a major increase in e-commerce sales. Furthermore, expanding consumer awareness of beauty products, a growing focus on personal hygiene, shifting purchase habits, and a never-ending path toward sustainability are principally responsible for high consumer consciousness.

People in Singapore are very interested in improving their beauty. As a result, mass skincare, premium products, and color cosmetics top their shopping lists, with Japanese, French, and American brands dominating. Hence, their position as market leaders in the cosmetics sector has a significant impact on their propensity. Furthermore, in recent years, K-beauty products have progressively gained a major market share in the country. Therefore, these factors are expected to have an impact on the growth of the Asia-Pacific K-beauty products market.


Companies such as ABLE C&C CO., Ltd., Adwin Korea Corp, Annie's Way International Co., Ltd., The Beauty Factory, Ltd., Bluehug, Inc., BNH Cosmetics, Ceragem Health and Beauty Co, Ltd., CK Beauty Enterprise Inc., LG Household & Health Care and Amorepacific Corporation are playing a leading role in the Asia-Pacific K-beauty products market

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Frequently Asked Questions

What are the key trends driving the growth of K-beauty products in Asia?

The increasing demand for natural and organic ingredients, innovative skincare technologies, and a growing awareness of beauty routines are driving the market in Asia.

How has the COVID-19 pandemic impacted the K-beauty market in the APAC region?

The market experienced a temporary slowdown in 2020 due to supply chain disruptions and lockdowns, but it has since recovered, showing resilience and adaptability.

What is the market response to anti-aging K-beauty products in Hong Kong?

In Hong Kong, there is a growing demand for anti-aging K-beauty products, with consumers placing emphasis on products containing ingredients known for their anti-aging properties.

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