Asia-Pacific Oats Market was worth USD xx billion in 2018 and estimated to be growing at a CAGR of xx%, to reach USD xx billion by 2023. Oats are widely used cereal grains grown for its seed and scientifically known as Avena sativa. Currently oats rank seventh in the world production of cereals after maize, rice, wheat, barley, sorghum and millet. Oats are internationally used as animal feed, cosmetics and consumer food. They have high nutritional values like proteins, vitamins, minerals, dietary fibre, beta-gluten, unsaturated fatty acids, and antioxidants.
Oats are suitable for human consumption as oatmeal and rolled oats, are the most commonly used as livestock feed. Oats are best grown in moderate climates such as autumn or in spring owing to their requirement of low heat and greater tolerance to rain compared to the other cereals. Oat flakes are currently the most popular type of oat based food products and they are gaining popularity globally in the form of breakfast cereals. Major part of oat production is used as animal feed while cosmetics constitute a small fraction of oats consumption.
High beneficial health effects, increasing awareness about animal nutritional requirements, changing farming practices, rise in confectionary food, increasing availability of low cost ingredients, increase in disposable income, innovative seed breeding techniques and rising health awareness are the factors driving the growth of the Asia-Pacific Oats Market. However, factors like environmental variation affects and high cost equipment for farming are hampering the growth of the market.
The Asia-Pacific Oats Market is segmented on the basis of type, application and region. Depending on the type, the market is segmented into steel cut oats, rolled oats, oatmeal, oat flour, instant oats and others. The rolled oats account for major part of the crop. On the basis of application, the market is segmented into bakery products, animal feed, food ingredients, health care, cosmetic products and others. The majority of the produced oats is used as animal feed whereas oats as human food is expected to have fastest growing rate. The Asia-Pacific region is geographically segmented into China, India, Japan, South Korea, and Australia. Asia-Pacific countries, especially Russia is the largest producer of the crop, though it supplies only for its domestic consumption.
The leading companies in the Global Oats market are The Quaker Oats Company, Bob’s Red Mill Natural Foods, Mornflake, Grain Millers Inc., Jordan’s Mill, Blue Lake Milling, Avena Food Ltd, The Hain Celestial Group, Inc., Asia-Pacifican Oat Millers, Wild Oats Marketing, LLC and Richardson International among others.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Introduction
5.1.2 Steel cut oats
5.1.3 Rolled oats
5.1.4 Oatmeal
5.1.5 Oat flour
5.1.6 Others
5.1.7 Y-o-Y Growth Analysis, By Type
5.1.8 Market Attractiveness Analysis, By Type
5.1.9 Market Share Analysis, By Type
5.2 Application
5.2.1 Introduction
5.2.2 Bakery products
5.2.3 Animal feed
5.2.4 Food ingredients
5.2.5 Health care
5.2.6 Cosmetic products
5.2.7 Others
5.2.8 Y-o-Y Growth Analysis, By Application
5.2.9 Market Attractiveness Analysis, By Application
5.2.10 Market Share Analysis, By Application
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Type
6.1.3.3 By Application
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Type
6.1.4.3 By Application
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Type
6.1.5.3 By Application
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 The Quaker Oats Company
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Bob’s Red Mill Natural Foods
8.3 Mornflake
8.4 Grain Millers Inc.,
8.5 Jordan’s Mill
8.6 Blue Lake Milling
8.7 Avena Food Ltd.,
8.8 The Hain Celestial Group, Inc.,
8.9 European Oat Millers
8.10 Wild Oats Marketing, LLC
8.11 Richardson International
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
