Asia Pacific Running Gear Market

Asia Pacific Running Gear Market Size

The Asia Pacific running gear market size was calculated to be USD 13.52 billion in 2024 and is anticipated to be worth USD 25.95 billion by 2033, from USD 14.54 billion in 2025, growing at a CAGR of 7.51% during the forecast period.

The Asia Pacific running gear market encompasses a wide range of products designed to support and enhance the performance of runners, including athletic footwear, apparel, accessories such as smartwatches and fitness trackers, hydration systems, and recovery tools. This market has evolved significantly in recent years due to rising health awareness, urbanization, and the influence of global sports culture. The region's growing participation in marathons, corporate wellness initiatives, and fitness-tracking apps has further reinforced consumer engagement with running as both a sport and a lifestyle.

A notable trend shaping the market is the increasing number of organized running events across major cities in the region. According to data from World Athletics, over 150 certified road races were held across Asia in 2023, with countries like Japan, South Korea, India, and Thailand witnessing record-breaking participation rates. These events have not only boosted brand visibility for running gear manufacturers but also encouraged casual runners to invest in performance-oriented equipment. Moreover, social media platforms such as Instagram, TikTok, and WeChat have played a crucial role in promoting running influencers, training regimens, and product reviews, making running gear a more aspirational category.

MARKET DRIVERS

Increasing Participation in Organized Running Events and Marathons

One of the key drivers fueling the growth of the Asia Pacific running gear market is the rapid proliferation of organized running events, marathons, and charity races across the region. Countries like Japan, Thailand, India, and Australia have seen a surge in mass-participation runs that attract thousands of participants annually, encouraging both seasoned athletes and casual joggers to invest in appropriate running gear. These large-scale events serve as powerful catalysts for brand exposure and consumer motivation, prompting individuals to upgrade their gear ahead of race days. In India specifically, the Airtel Delhi Half Marathon and Tata Mumbai Marathon have become national-level attractions, with participant numbers exceeding 40,000 in each edition.

Rising Health Awareness and Fitness Culture Among Urban Populations

Another major driver of the Asia Pacific running gear market is the growing emphasis on health and fitness among urban populations, particularly in developing economies such as China, Indonesia, Vietnam, and the Philippines. With sedentary lifestyles becoming more common due to desk-bound jobs and increasing screen time, many individuals are turning to running as an accessible and effective form of physical activity. This shift in behavior has led to increased investment in running-specific shoes, breathable clothing, and wearable fitness devices. The Chinese Center for Disease Control and Prevention found that urban residents who run regularly experience lower rates of hypertension and anxiety reinforcing the medical endorsement of running as preventive healthcare.

MARKET RESTRAINTS

Limited Accessibility and High Cost of Premium Running Gear in Tier-2 and Tier-3 Cities

Despite the rising popularity of running as a fitness activity, one of the most significant restraints affecting the Asia Pacific running gear market is the limited accessibility and high cost of premium gear in smaller towns and rural areas. In countries like India, Indonesia, and the Philippines, consumers outside major metropolitan hubs often struggle to find specialized running stores or e-commerce fulfillment centers that offer branded athletic wear and footwear. Also, logistics and supply chain inefficiencies make it difficult for online retailers to deliver products quickly or at competitive prices in these regions. Furthermore, price sensitivity remains a major barrier.

Lack of Structured Running Infrastructure and Safe Public Spaces

Another critical restraint inhibiting the expansion of the Asia Pacific running gear market is the lack of structured running infrastructure and safe public spaces for recreational running. In Bangladesh and Nepal, for instance, urban planning policies rarely account for pedestrian-friendly infrastructure leading to hazardous conditions where runners must navigate busy roads and insufficient lighting. Like, roadway fatality rates for pedestrians and cyclists in South Asia are among the highest globally, discouraging outdoor running activities. India’s Smart Cities Mission has made some progress in creating designated jogging lanes, yet implementation remains inconsistent. A 2023 report by the Indian Institute of Public Health noted that only 12 out of 100 surveyed cities had marked, safe running paths, limiting opportunities for consistent engagement in running.

MARKET OPPORTUNITIES

 Growth of E-commerce Platforms and Digital Retail Strategies

One of the most promising opportunities in the Asia Pacific running gear market is the rapid expansion of e-commerce platforms and digitally driven retail strategies that enable broader access to products. With increasing internet penetration, smartphone usage, and mobile payment adoption, companies have been able to reach consumers in remote and underserved areas that were previously inaccessible through offline channels. Social commerce is also playing a transformative role. Brands like Decathlon and Skechers have leveraged influencer marketing and live-streamed shopping events on platforms like TikTok, WeChat, and Instagram to engage younger audiences and drive impulse purchases. Also, subscription-based models and bundled offers—such as shoe replacement programs linked to mileage tracking apps—are gaining traction.

Surge in Demand for Sustainable and Eco-Friendly Running Gear

The growing awareness around environmental sustainability is creating a compelling opportunity for eco-conscious innovation within the Asia Pacific running gear market. Consumers, especially in urban areas, are increasingly prioritizing ethical sourcing, recyclable materials, and carbon footprint reduction when purchasing athletic wear and footwear. Brands like Allbirds and Veja have successfully entered the APAC space with plant-based sneakers that appeal to environmentally aware consumers. Indian startups like No Nasties and D2C brand Sustain. In are also tapping into this niche by offering vegan running apparel made from bamboo fiber and recycled polyester. The Confederation of Indian Industry noted that eco-lifestyle products saw a 45% increase in sales in 202, signaling a growing alignment between fitness and sustainability.

MARKET CHALLENGES

 Intense Competition and Price Wars in a Crowded Market

The Asia Pacific running gear market is becoming increasingly crowded, with global giants, regional brands, and local startups competing fiercely for market share. This saturation has led to aggressive pricing strategies, deep discounts, and frequent promotional campaigns that erode profit margins while complicating brand differentiation. Companies like Nike, Adidas, and Puma face stiff competition from fast-fashion brands such as Uniqlo, Decathlon, and Shein, which offer affordable yet functional running apparel and footwear. In India, homegrown brands like Gaatha and Sparx have gained traction by offering localized designs and budget-friendly options, directly challenging international players in mid-tier segments. This fragmentation makes it harder for established brands to maintain pricing integrity and achieve sustainable profitability.

Counterfeiting and Grey Market Activities

Counterfeit running gear remains a persistent challenge in the Asia Pacific region, threatening brand equity, consumer trust, and revenue streams. The widespread availability of fake products—particularly in online marketplaces and informal retail sectors—undermines the efforts of legitimate manufacturers and distributors. A 2023 report by the OECD revealed that Asia accounts for a major share of global counterfeit goods seizures, with footwear and sportswear among the most commonly falsified categories. In China and India, counterfeit running shoes mimicking top-tier brands are sold at a fraction of the original price, misleading uninformed consumers and damaging genuine brands' reputations. E-commerce platforms have attempted to curb this issue through improved verification processes, yet enforcement remains inconsistent. Alibaba’s annual anti-counterfeit report highlighted that over 3 billion fake items were removed from its platforms in 2022, with running gear among the top three categories affected. Brand owners are responding with technologies such as blockchain authentication and RFID tags embedded in premium products to ensure traceability.

REPORT COVERAGE

SEGMENTAL ANALYSIS

By Product Insights

Running footwear held a dominant position in the Asia Pacific running gear market by accounting for 41.5% of total revenue in 2024. This segment's lead position is primarily attributed to the essential role shoes play in ensuring comfort, performance, and injury prevention during running. One major driver is the increasing awareness among runners about the importance of specialized footwear tailored to biomechanics and gait patterns. In markets like China and India, urban corporate wellness initiatives have encouraged sedentary professionals to take up running, leading them to prioritize proper footwear before investing in apparel or accessories. Additionally, technological innovation has played a crucial role in fueling demand.

Fitness trackers are projected to grow at the highest CAGR of 18.9%. This surge is driven by the rising integration of wearable technology into fitness routines and the growing influence of data-driven training methodologies. A key factor behind this rapid growth is the adoption of smartwatches and heart-rate monitors by both professional athletes and recreational runners. In South Korea, a 2023 study conducted by the Korean Society of Sports Science found that over 70% of urban runners use wearables to track distance, pace, and calorie burn, enhancing training efficiency and goal setting. China remains a hotspot for wearable tech consumption, with companies like Xiaomi and Huawei offering affordable yet feature-rich alternatives to global brands. Moreover, government-backed health programs in countries like Australia and Singapore encourage citizens to adopt active lifestyles through digital health incentives, reinforcing the need for fitness monitoring tools.

By Gender Insights

The male demographic segment continued to represent the largest share of the Asia Pacific running gear market, capturing 2% of total sales in 2024. This dominance is largely due to the historical association of running with sports culture, where men have traditionally been the primary participants in marathons, corporate runs, and gym-based training. Urbanization and lifestyle changes have also contributed significantly. In countries like Japan and South Korea, corporate-sponsored running challenges have gained popularity among working professionals predominantly male who view running as a convenient way to manage stress and maintain physical fitness. According to the Japanese Ministry of Education, Culture, Sports, Science, and Technology, over 60% of workplace wellness programs in Japan include running components and encouraging male employees to purchase dedicated gear. India has witnessed a similar trend, where young men in metropolitan areas have embraced running as part of their daily routine. The Federation of Sports Promotion Councils of India reported that nearly 75% of marathon participants in 2023 were male, highlighting strong engagement with organized running events.

The female segment is emerging as the fastest-growing within the Asia Pacific running gear market, with a projected CAGR of 14.6%. This quick ascent can be traced to shifting social norms, increased participation of women in competitive running, and the growing emphasis on personal wellness. Women’s involvement in marathons and charity races has surged dramatically across the region. Social media has acted as a catalyst, with platforms like Instagram, TikTok, and WeChat promoting female fitness influencers who advocate for body positivity, mental clarity, and community empowerment through running. Brands have responded by introducing gender-specific designs, emphasizing comfort, fit, and aesthetics tailored to female physiology.

By Distribution Channel Insights

The online retail channels segment accounted for the largest share of the Asia Pacific running gear market in 2024 by capturing 38% of total distribution. This is attributed to the convenience, accessibility, and variety offered by e-commerce platforms, especially in densely populated and digitally connected regions. A key driver is the widespread adoption of smartphones and mobile payments, particularly in countries like India, Indonesia, and Vietnam, where consumers increasingly prefer home deliveries over in-store shopping. In China, Alibaba’s Tmall platform became a major hub for international brands looking to establish a digital presence. In addition, live-streamed selling and influencer endorsements on platforms like Douyin and YouTube have boosted impulse buying behavior. Major brands have leveraged these trends to launch virtual try-ons, AR-based size guides, and AI-recommended product bundles, enhancing the digital shopping experience and sustaining online dominance.

Despite having a smaller market share, specialty and sports shops are projected to grow at the fastest CAGR of 12.3%. This growth is due to the increasing value consumers place on expert guidance, product trials, and personalized services unavailable in mass-market settings. A significant factor driving this segment is the rise of premium running gear that requires detailed fitting and consultation. Japan has seen a revival of specialty running stores that combine retail with community building. Stores like Runners Base in Tokyo offer free weekly group runs, hydration stations, and post-run lounges, transforming them into experiential hubs rather than mere transaction points. Furthermore, partnerships between specialty shops and race organizers have enabled pop-up stores at marathon expos, allowing brands to showcase new products directly to engaged audiences.

REGIONAL ANALYSIS

China occupied the largest share of the Asia Pacific running gear market by contributing 24.7% of total regional revenue in 2024. Positioned as a technology-forward and digitally integrated market, China’s running gear landscape is shaped by a combination of government-led fitness initiatives, urbanization, and the rise of wearable tech. A key driver is the proliferation of digital fitness ecosystems such as Keep and Xiaomi Mi Fit, which have created large communities of runners who rely on data analytics and gamified workouts to stay motivated. E-commerce plays a predominant role in distribution, with Tmall and JD.com dominating product discovery and purchase decisions.

India is positioning itself as one of the fastest-emerging markets in the region. Traditionally underserved in terms of athletic infrastructure, India is witnessing a dramatic transformation driven by rising disposable incomes, corporate wellness programs, and the popularity of mass-participation marathons. Corporate-sponsored fitness challenges have become a powerful tool for mainstreaming running culture. According to the Federation of Indian Chambers of Commerce & Industry, over 100 large-scale company-run wellness programs included running activities in 2023, promoting employee health and indirectly boosting gear sales.

Japan is maintaining its status as a mature and sophisticated market. Known for its disciplined approach to health and fitness, Japan has a deeply ingrained running culture supported by government policies, public infrastructure, and a well-established marathon ecosystem. Japanese consumers exhibit a strong preference for premium, durable, and technologically advanced running gear. The Japan Sports Agency reported that over 5 million residents participate in regular running or jogging activities, with many investing in high-end shoes, compression wear, and GPS watches. Tokyo hosts one of the most prestigious marathons globally, attracting elite athletes and amateur runners alike. Retailers and manufacturers have responded by integrating biometric testing and gait analysis services in stores, enabling personalized product selection.

Australia is positioned as a health-conscious and activity-oriented nation. The market is characterized by strong government support for outdoor sports, well-developed jogging infrastructure, and a culture that values active living. City councils in Melbourne, Sydney, and Brisbane have invested heavily in dedicated running lanes, parks, and trail networks, encouraging consistent participation in running. Australian consumers tend to favor high-quality, sustainable, and ethically produced gear, influencing both domestic and international brands operating in the region.

South Korea is standing out as a lifestyle-driven and digitally engaged market. Unlike traditional endurance-focused running cultures, South Korea emphasizes aesthetics, social sharing, and digital integration in fitness practices. Young professionals and college students form a significant portion of the running population, often using platforms like KakaoTalk and Instagram to organize weekend runs and share workout progress.

LEADING PLAYERS IN THE ASIA PACIFIC RUNNING GEAR MARKET

Nike, Inc.

Nike remains a dominant force in the Asia Pacific running gear market due to its strong brand identity, continuous product innovation, and deep connection with athletes across all levels. The company has successfully localized its offerings to suit regional preferences while maintaining global performance standards. Nike’s influence extends beyond footwear into apparel and digital fitness ecosystems, enhancing consumer engagement.

In the Asia Pacific region, Nike has leveraged strategic sponsorships, digital marketing, and retail partnerships to expand its reach. Its focus on sustainability and digital customization has resonated with younger, environmentally conscious consumers. Globally, Nike continues to set trends through its cutting-edge research and collaborations with elite athletes.

ASICS Corporation

ASICS holds a vital position in the Asia Pacific running gear market by emphasizing biomechanics, comfort, and injury prevention—core values that align closely with serious runners. As a Japanese brand with a strong heritage in sports medicine, ASICS brings technical credibility and cultural relevance to the running community.

The company’s investment in gait analysis technology and pressure-mapping shoe design has made it a preferred choice for mid- to long-distance runners. In countries like China, Australia, and India, ASICS has expanded its presence through flagship stores equipped with in-store diagnostics and personalized fitting services.

Globally, ASICS is known for bridging traditional craftsmanship with modern materials, offering high-performance solutions that cater to both professional athletes and everyday runners seeking reliability and support.

Decathlon SA

Decathlon has emerged as a key player in the Asia Pacific running gear market by democratizing access to high-quality, affordable products. Through its integrated manufacturing model and retail-first strategy, Decathlon offers durable running shoes, breathable apparel, and functional accessories at price points accessible to the mass market.

In rapidly growing economies such as India, Indonesia, and Vietnam, Decathlon has established itself as a go-to destination for first-time runners who seek value without compromising on essential performance features. Its in-house brands like Quechua and Newfeel are tailored to local climates and lifestyles, enhancing user experience.

TOP STRATEGIES USED BY KEY MARKET PARTICIPANTS IN THE ASIA PACIFIC RUNNING GEAR MARKET

One major strategy employed by leading players in the Asia Pacific running gear market is localized product development and culturally relevant branding  Companies are investing heavily in understanding regional body types, climatic conditions, and consumer preferences to tailor their offerings accordingly. This includes designing lightweight, moisture-wicking apparel for tropical climates and introducing specific color schemes and aesthetic elements that resonate with local sensibilities.

Another crucial approach is leveraging digital platforms for personalized engagement and omnichannel retailing. Brands are integrating mobile apps, AI-based size recommendations, and virtual try-ons to enhance online shopping experiences. At the same time, they are reinforcing physical retail spaces with interactive zones that offer gait analysis, trial runs, and social events to build brand loyalty and experiential value.

Lastly, strategic partnerships with influencers, marathon organizers, and fitness tech companies have become instrumental in strengthening market presence. By aligning with popular athletes, local running clubs, and wearable tech providers, brands create immersive communities that drive awareness, participation, and sustained engagement within the running ecosystem.

KEY MARKET PLAYERS AND COMPETITIVE OVERVIEW

Major Players in the Asia Pacific running gear market include Adidas AG, Nike Inc., Puma SE, Under Armour Inc., ASICS Corporation, New Balance Athletics Inc., Skechers USA Inc., Mizuno Corporation, Brooks Sports Inc., and Saucony.

The competitive landscape of the Asia Pacific running gear market is highly dynamic, shaped by the convergence of global athletic brands, regional specialists, and fast-emerging local startups. As running transitions from a niche sport to a mainstream lifestyle activity, companies are vying not only for product quality but also for accessibility, affordability, and emotional engagement.

Established international brands such as Nike, Adidas, and ASICS leverage their technological expertise, brand equity, and sponsorship networks to maintain dominance. However, they face increasing competition from homegrown retailers and global value-driven chains like Decathlon and Skechers, which offer comparable functionality at lower price points, attracting cost-sensitive consumers.

Digital transformation is another battleground, with brands competing for visibility and customer retention through app integrations, livestream shopping, and influencer-led campaigns. Meanwhile, the rise of sustainable and gender-specific offerings is pushing even traditional brands to innovate rapidly to remain relevant.

Retail strategies are evolving rapidly, with an emphasis on hybrid experiences that combine the convenience of online shopping with the assurance of in-person trials. As market saturation increases, differentiation through personalization, community building, and ethical production practices will define future success in this increasingly sophisticated and fragmented market.

RECENT HAPPENINGS IN THE MARKET

• In February 2024, Nike launched a dedicated running lab in Shanghai, featuring AI-powered gait analysis, custom shoe printing, and biomechanical assessments aimed at enhancing the shopping experience and reinforcing its image as a performance-oriented brand in the Chinese market.
• In May 2024, ASICS partnered with a leading Southeast Asian fitness app platform to integrate real-time running metrics tracking within its digital ecosystem, allowing users to sync their training data with ASICS’ recommended gear based on performance insights and terrain type.
• In July 2024, Decathlon opened its largest concept store in Bangalore, India, specifically designed to cater to the growing number of urban runners. The store included trial tracks, expert fittings, and interactive screens offering animated guides on selecting the right running gear for different climates and distances.
• In October 2024, Under Armour launched a limited-edition apparel line co-branded with a South Korean K-pop star, targeting Gen Z audiences in Seoul, Tokyo, and Manila. The campaign emphasized style, comfort, and hydration-optimized fabric technology, aiming to bridge the gap between running and youth culture.
• In December 2024, Puma introduced a blockchain-based authentication system for its running shoes sold in Australia and New Zealand, enabling customers to verify product authenticity via QR codes and ensuring transparency in supply chain management, thereby combating counterfeiting and enhancing consumer trust.

MARKET SEGMENTATION

This research report on the Asia Pacific Running Gear Market has been segmented and sub-segmented based on product, gender, distribution channel, and region.

By Product

• Running Footwear
• Fitness Trackers

By Gender

• Male Consumers
• Female Consumers

By Distribution Channel

• Online Retail Channels
• Specialty and Sports Shops

By Region

• India
• China
• Japan
• South Korea
• Australia
• New Zealand
• Thailand
• Malaysia
• Vietnam
• Philippines
• Indonesia
• Singapore
• Rest of Asia-Pacific