We are monitoring the impact of COVID-19 on Athletic Footwear Market Get in touch with us for detailed analysis Know More
Pulished Date February, 2020
ID: 9605
Share on
Share on

Athletic Footwear Market by Category Type (Aerobic Shows, Running Shoes, Walking Shoes, Trekking & Hiking Shoes, and Sport Shoes), by Gender (Men, Women, Children, and Unisex), by Sales Channel (Brick & Mortar Stores, and E-Commerce), and Geography – Global Industry Analysis Size, Share, Scope, Trends, and Forecast Report 2021 to 2026

Pulished: February, 2020
ID: 9605
Pages: 175

Athletic Footwear Market Trends and Recent Developments

Athletic Footwear Market is predicted to garner a compound annual growth rate (CAGR) of 7.15% in the calculated period.

Athletic footwear market consists of footwear that is intended to carry out sports and physical activities. Sportswear, aerobic shoes, walking and running shoes, and trekking shoes are mainly incorporated in the athletic footwear market. The material of athletic footwear is generally flexible made of rubber, leather, and various synthetic materials. Ethylene-vinyl acetate (EVA) and polyurethane materials provide the cushion inside the footwear. In recent years, athletic footwear has been used for casual purposes as well. Athletic footwear come with different names in different countries. Popularity of the market can be attributed to the variety it offers in terms of shapes, sizes, colours, and price ranges of the product.

Market Growth Rate & Trends:

  • Inventiveness in athletic footwear market is an important trend leading to market growth. To align with the consumers’ interest, companies are regularly updating their product portfolio by launching new products with various shape, size, colour, and price range options. Incorporating technology in the product is also an angle being explored by the market leaders. For instance, a product has already been launched with the ability to calculate the calories burnt.
  • The most common activity adopted by individuals to manage a healthy lifestyle is either walking or running. The trend has widely expanded the customer base for running shoes segment.
  • Popularity of online platforms is boon for athletic footwear market. Online platforms allow the customers to browse through a large collection of products, more than any retail store could offer. Data science and recommender systems are important tools to target customers and achieve higher conversion rates.

Impact of Covid-19 on the Global Athletic Footwear Market:

Covid-19 led to the unprecedented disruption of supply chain. The footwear industry is likely to experience an inconsistent growth in the years to follow. Due to the unprecedented disruption of supply chain, significant export markets have collapsed leading to the global decline in the footwear market. Online platforms and E-commerce channels are popularizing over the pandemic and therefore, athletic industry is expected to recover in the forecast period. The footwear market will witness a sustainable growth owing to the rising fashion trends. Athletic footwear market is expected a significant growth owing to growing health concern among individuals especially due to the pandemic.

Market Dynamics


  • Health awareness has been growing among the global population. The demand for athletic footwear can be attributed to the increasing need for exercising in order to maintain the shape of their body and stay fit. With the changing lifestyle, and increasing diabetes, high blood pressure, and depression cases have been registered, forcing the people to adopt a healthy lifestyle.
  • Sport activities are being encouraged with the help of promotional events and campaigns. Major events and sports teams tie up with footwear brands for sponsorship. These activities have been successful in driving the market growth and are expected to continue to do so in the forecast period.
  • Younger population is involved in more vigorous sport activities making them prone to injuries. Good quality shoes help in the prevention of those injuries.
  • Development of well established distribution channels, online platforms, E-commerce channel and efficient supply chain has propelled the market growth significantly. Better promotional content & delivery standards has propelled the market growth.
  • Alignment of athletic footwear market with fashion has been a market propeller. With increasing R&D activities, advanced, comfortable, and better quality products are being launched. Incorporation of technology in the products is also fueling the market growth. With rising disposable incomes and availability of athletic footwear in a huge price range, the customer base for the market is vast.


  • Rising raw material cost is a restraining factor for the market. This is a major hindrance faced by the market.
  • Usage of synthetic rubber poses environmental concerns.
  • Counterfeiting of branded products is also a restraint for the market growth. Local manufacturers are competing with the major players, hindering their growth.

Recent Developments:

In November 2015, New Balance launched its first 3D printed running shoes. The production was done in collaboration with 3D systems.

In 2017, Asics signed a partnership deal with Mita Sneakers for the making of Megalodon shark-inspired GEL-KENUN SHINKAI.

Athletic Footwear Market Segmentation:


  • Aerobic Shoes
  • Running Shoes
  • Walking Shoes
  • Trekking & Hiking Shoes
  • Sports Shoes

The market is dominated by the running shoes segment. Other segments’ popularity is regional, for instance, U.S. has a significant share for sports shoes due to popularity of baseball. Trekking and hiking shoes are also getting popular due to the development of more durable and comfortable products.


  • Men
  • Women
  • Children
  • Unisex

The market is dominated by the men’s segment. Due to the promotion of sports among women, it is expected that women’s segment will catch up to men’s segment in terms of market share in developed nations.

Retail Channel:

  • Brick & mortar stores
  • E-commerce

Majority of sales in the athletic footwear market were carried out through brick & mortar stores. Even though the contribution of E-Commerce channel was low, the segment is expected to grow due to growing traction of online platforms across the world.

Geographical and Regional Presence:

Global athletic footwear market can be divided into five key major regions: North America, Latin America, Europe, Middle East & Africa, and Asia Pacific.

North America holds the largest share in the global athletic footwear market with over 30% market revenue in the forecast period. The region is expected to retain its dominance in the forecast period owing to growing awareness for health.

Preferential shift to a healthy lifestyle and popularity of fitness trends makes Asia Pacific the second largest shareholder in the global athletic footwear market in terms of revenue. The region will hold its position during the forecast period.

In terms of growth rate, Middle East & Africa is projecting the highest compound annual growth rate (CAGR). The primary drivers of the market are common for every region of the world. South Africa leads in terms of market share in the region, followed by Saudi Arabia. Quality and durability drives the demand in the region. The region has tremendous potential for market growth. Industry players are actively involved in enhancing the customer experience in the region.

Latin America is also expecting a significant growth rate in the forecast period. Europe is also an important market due to growing health concern and increasing prevalence of obesity.

Competition in the marketplace:

Global athletic footwear ecosystem is led by a few prominent players. They collectively share more than 80% of the market revenue. Key players have adopted the strategies of increasing their number of retails outlets, expanding their customer base, and establishing strong distribution channels. Brands dominate market based on region. For instance, customer in Europe are inclined towards Puma and Asics, and New Balance has a strong market presence in North America.

Competitive advantage in the athletic footwear market is based on the R&D activities carried out major players. Gaining profitability while surviving the competition is dependent of factors such as strong brand equity building, strength of capital resources, and efficient management of network.

In order to expand global customer reach and improve market presence, companies are expected to get involved in mergers and acquisitions in the following years.

Major Key Players in Athletic Footwear Market:

  • Nike
  • Adidas
  • New Balance
  • Vans
  • Under Armour
  • Lotto
  • Sketchers
  • Woodland
  • Puma
  • Reebok

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

   1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

   4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

   6.1 Athletic Footwear Market, By Category Type                              

                                6.1.1 Aerobic Shows      

                                6.1.2 Running Shoes      

                                6.1.3 Walking Shoes       

                                6.1.4 Trekking & Hiking Shoes    

                                6.1.5 Sport Shoes            

       6.1.6 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.7 Y-o-Y Growth Rate Analysis             

                                6.1.8 Market Attractiveness Index          

                6.2 Athletic Footwear Market, By Gender                            

                                6.2.1 Men           

                                6.2.2 Women    

                                6.2.3 Children   

                                6.2.4 Unisex      

      6.2.5 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.6 Y-o-Y Growth Rate Analysis             

                                6.2.7 Market Attractiveness Index          

                6.3 Athletic Footwear Market, By Sales Channel               

                                6.3.1 Brick & Mortar Stores         

                                6.3.2 E-Commerce          

         6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

   7.2 North America - Market Analysis (2018 - 2024)

                                7.2.1 By Country              



                                7.2.2 By Category Type 

                                7.2.3 By Gender               

                                7.2.4 By Sales Channel  

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Category Type 

                                7.3.3 By Gender               

                                7.3.4 By Sales Channel  

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Category Type 

                                7.4.3 By Gender               

                                7.4.4 By Sales Channel  

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Category Type 

                                7.5.3 By Gender               

                                7.5.4 By Sales Channel  

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Category Type 

                                7.6.3 By Gender               

                                7.6.4 By Sales Channel  

8. Key Player Analysis                                    

                8.1 Nike                               

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Adidas                          

                8.3 New Balance                              

                8.4 Vans                              

                8.5 Under Armour                          

                8.6 Lotto                             

                8.7 Sketchers                    

                8.8 Woodland                   

                8.9 Puma                            

                8.10 Reebok                      

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of By Category Type, By Gender, By sales Channel and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Athletic Footwear Market By Region, From 2021-2026 ( USD Billion )
  2. Global Athletic Footwear Market By Category Type, From 2021-2026 ( USD Billion )
  3. Global Aerobic Shows Market By Region, From 2021-2026 ( USD Billion )
  4. Global Running Shoes Market By Region, From 2021-2026 ( USD Billion )
  5. Global Walking Shoes Market By Region, From 2021-2026 ( USD Billion )
  6. Global Trekking & Hiking Shoes Market By Region, From 2021-2026 ( USD Billion )
  7. Global Sport Shoes Market By Region, From 2021-2026 ( USD Billion )
  8. Global Athletic Footwear Market By Gender, From 2021-2026 ( USD Billion )
  9. Global Men Market By Region, From 2021-2026 ( USD Billion )
  10. Global Women Market By Region, From 2021-2026 ( USD Billion )
  11. Global Children Market By Region, From 2021-2026 ( USD Billion )
  12. Global Unisex Market By Region, From 2021-2026 ( USD Billion )
  13. Global Athletic Footwear Market By Sales Channel, From 2021-2026 ( USD Billion )
  14. Global Brick & Mortar Stores Market By Region, From 2021-2026 ( USD Billion )
  15. Global E-Commerce Market By Region, From 2021-2026 ( USD Billion )

Please wait. . . . Your request is being processed


$ 1234 4255

Click for Request Sample