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Automotive Windshield Washer Fluid market segmentation by Fluid Type (bug repellent, water repellent, anti-freeze, others) By Vehicle Type (LCV, HCV, Passenger vehicle) By Application (aftermarket, OEM) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2022 to 2027.

Published: January, 2022
ID: 9128
Pages: 145

Automotive Windshield Washer Fluid Market Size, Trends & Growth (2022 - 2027)

Windshield washer fluid, also known as windshield washer fluid, is primarily used to clean the windshield of the vehicle. Windshield washer fluid removes salt, dirt, insects and dust, as well as snow from the car's windshield. The cleaning liquid is highly flammable and therefore is kept in a separate cabinet or safe room to avoid accidents. In addition, a closed container and a suitable ventilation system are required to use the cleaning liquid. Different types of washer fluid depending on the application, such as antifreeze washer fluid and water repellent washer fluid.

It goes about as a liquid catalyst. It is sold in sachets of gems which are weakened with refined water, where the water is utilized as a diluent. Moreover, these liquids predominantly contain methanol or ethylene glycol. There are different washer liquids accessible as indicated by season. They effectively eliminate earth, residue and trash and work on the perceivability of the windscreen.

Recent Developments:

  • The best glass cleaners for your car's windshield and windows.
  • If you own or operate a fleet of trucks, you know that one of the most important ways to keep your business healthy is to manage your fleet effectively. But while fleet management is viewed by many as driven by technology, choosing the right fluids and maintenance options can minimize risk and maximize value.
  • High visibility is certainly one of the prerequisites for safe driving. With good windshield wipers, a windshield washer fluid will ensure your windshield is crystal clear, which is essential in low-visibility conditions like heavy rain, snow, and winter-typical sub-zero temperatures.
  • ITW Global Brands, through its leader brands Rain-X, Black Magic and Slick 50, dispatched nine new auto consideration and support items intended for greatest execution to spotless and clean tires and wheels, wash and wax vehicles and re-energize motors.

Drivers and Restraints of Automotive Windshield Washer Fluid Market:


Strong car sales are expected to have a direct impact on the global car wiper market. The demand for windshields for cover and resistance against the weather of nature may bode well for the market. Windshield washer systems are likely to be installed in the latest versions of cars to clarify vision in traffic or during long periods of travel. Laminated glass is likely to be the material of choice for manufacturers due to the structural support provided to automobiles and the high resistance to exterior elements. Technological advances in glass, as well as the control of the flow of light, can influence the global market. Additionally, the use of larger windshields in electric and hybrid vehicles can drive market growth.


High prices for formulated windshield wiper products may deter the market from expanding. Additionally, the primacy of windshield washer fluid by companies in targeting all demographics can hamper market growth. Concerns about fluid intake and the short life of the windshield washer system can hamper the efforts of market players.

Automotive Windshield Washer Fluid Market Segmentation:

By Fluid Type

  • Bug-Repellent
  • Water-Repellent
  • Anti-Freeze
  • Others

Ordinary windshield washer fluid cannot properly clean the windshield in snow and therefore a specially formulated washer fluid is required. The demand for windshield washer fluid is probably going to extend in North America and Europe thanks to the severe winters in these regions.

By Vehicle Type

  • LCV
  • HCV
  • Passenger Vehicle

The passenger vehicle segment is expected to dominate the automotive windshield washer fluids market during the forecast period. Passenger car production is increasing due to rising per capita income, the availability of loans at a lower interest rate, and rapid urbanization. Additionally, the increase in commercial vehicle use in the e-commerce industry is expected to drive the commercial vehicle segment, which in turn is likely to drive the automotive windshield washer fluid market over the course of the forecast period.

By Application

  • Aftermarket
  • OEM

Automotive Windshield Washer Fluid Market Region wise analysis:

Marked Segmentation based on the region:

  1. North America
    1. U.S
    2. Canada

North America windshield washer fluid market has the highest shares of the market. Driving in winter in areas like North America and Europe is dangerous due to freezing rain, sleet, and snow. Therefore, in such cases, automobile windshield washer fluids are used to clean the windshield and improve visibility. The fluid is distributed through small nozzles mounted on the car's hood. Windshield washer fluid is preheated in colder climates before being sent to the windshield to thaw ice on the windshield surface.

  1. Europe
    1. Norway
    2. Germany
    3. Sweden

Europe is expected to experience high demand for windshield wash systems due to customer preference to refrain from visiting car washes. Car owners should stock up on products to keep their windshields clean during long drives. Constant travel for pleasure or work is likely to influence market demand in the region. The availability of low interest rates on vehicle loans can boost passenger car sales. Furthermore, the shift to electric mobility has led electric vehicle manufacturers to integrate new car-compatible washing technologies.

  1. Asia Pacific
    1. China
    2. India
    3. Japan

APAC is required to record the quickest development rate during the conjecture time frame. This is ascribed to its utilization by travelers in China and other tropical nations that witness mercury environments. Rising pollution levels and an emphasis on safety regulations bode well for demand from the regional market. The need for a clear view and the removal of dust and other environmental factors can lead to the need for windshield washer systems.

  1. Latin America
    1. Brazil
    2. Mexico
    3. Argentina
  2. Middle East and Africa

a. Middle East

b. Africa

Key Players of Market:

3M (U.S.), Guangzhou Botny Chemical Co., Ltd. (China), ITW Global Brands (U.S.), Sonax GmbH (Germany), Total (France), Qwix Mix (U.S.), Recochem Inc. (Canada), ACDelco (U.S.), Soft99 Corporation (Japan), Prestone Products Corporation (U.S.), and Japan Chemical Industries (Japan) are prominent players of the global automotive windshield washer market.


COVID 19 imposed negative affect on the automotive windshield washer fluid market. The automotive windshield washer fluid market faced lot of difficulties in the 2020. As there were strict lockdown guidelines, every sector shares were hampered. However, the automotive windshield washer fluid market is slowly falling into previous state with the increasing demand from the consumers.  

1. Introduction                            

          1.1 Market Definition                  

          1.2 Scope of the report               

          1.3 Study Assumptions               

          1.4 Base Currency, Base Year and Forecast Periods              

2. Research Methodology                      

          2.1 Analysis Design          

          2.2 Research Phases                   

                    2.2.1 Secondary Research 

                    2.2.2 Primary Research     

                    2.2.3 Data Modelling        

                    2.2.4 Expert Validation     

          2.3 Study Timeline            

3. Report Overview                     

          3.1 Executive Summary               

          3.2 Key Inferencees          

4. Market Dynamics                    

          4.1 Impact Analysis           

                    4.1.1 Drivers

                    4.1.2 Restaints       

                    4.1.3 Opportunities 

          4.2 Regulatory Environment                  

          4.3 Technology Timeline & Recent Trends                  

5. Competitor Benchmarking Analysis                        

          5.1 Key Player Benchmarking                 

                    5.1.1 Market share analysis         

                    5.1.2 Products/Service      

                    5.1.3 Regional Presence    

          5.2 Mergers & Acquistion Landscape               

          5.3 Joint Ventures & Collaborations                 

6. Market Segmentation                        

          6.1 Automotive Windshield Washer Fluid Market, By Fluid Type                 

                    6.1.1 bug repellent 

                    6.1.2 water repellent         

                    6.1.3 anti-freeze    

                    6.1.4 others 

                    6.1.5 Market Size Estimations & Forecasts (2022 - 2027)        

                    6.1.6 Y-o-Y Growth Rate Analysis         

                    6.1.7 Market Attractiveness Index         

          6.2 Automotive Windshield Washer Fluid Market, By Application               

                    6.2.1 aftermarket   

                    6.2.2 OEM    

                    6.2.3 Market Size Estimations & Forecasts (2022 - 2027)        

                    6.2.4 Y-o-Y Growth Rate Analysis         

                    6.2.5 Market Attractiveness Index         

          6.3 Automotive Windshield Washer Fluid Market, By Vehicle Type             

                    6.3.1 LCV     

                    6.3.2 HCV    

                    6.3.3 Passenger vehicle     

                    6.3.4 Market Size Estimations & Forecasts (2022 - 2027)        

                    6.3.5 Y-o-Y Growth Rate Analysis         

                    6.3.6 Market Attractiveness Index         

7. Geographical Landscape                    

          7.1 Global Identity Governance and Administration Market, by Region                   

          7.2 North America - Market Analysis (2022 - 2027)             

                    7.2.1 By Country     



                    7.2.2 By Fluid Type 

                    7.2.3 By Application

                    7.2.4 By Vehicle Type        

          7.3 Europe             

                    7.3.1 By Country     






                     Rest of Europe

                    7.3.2 By Fluid Type 

                    7.3.3 By Application

                    7.3.4 By Vehicle Type        

          7.4 Asia Pacific                 

                    7.4.1 By Country     




                     South Korea

                     South East Asia

                     Australia & NZ

                     Rest of Asia-Pacific

                    7.4.2 By Fluid Type 

                    7.4.3 By Application

                    7.4.4 By Vehicle Type        

          7.5 Latin America             

                    7.5.1 By Country     




                     Rest of Latin America

                    7.5.2 By Fluid Type 

                    7.5.3 By Application

                    7.5.4 By Vehicle Type        

          7.6 Middle East and Africa          

                    7.6.1 By Country     

                     Middle East


                    7.6.2 By Fluid Type 

                    7.6.3 By Application

                    7.6.4 By Vehicle Type        

8. Key Player Analysis                           

          8.1 3M                   

                    8.1.1 Business Description

                    8.1.2 Products/Service      

                    8.1.3 Financials      

                    8.1.4 SWOT Analysis         

                    8.1.5 Recent Developments         

                    8.1.6 Analyst Overview      

          8.2 Guangzhou Botny Chemical Co., Ltd          

          8.3 ITW Global Brands                

          8.4 Sonax GmbH              

          8.5 Total                

          8.6 Qwix                

          8.7 Recochem Inc             

          8.8 ACDelco           

          8.9 Soft99 Corporation               

          8.10 Prestone Products Corporation                

9. Market Outlook & Investment Opportunities                     


          List of Tables          

          List of Figures                  

  1. Global Automotive Windshield Washer Fluid Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Automotive Windshield Washer Fluid Market By Fluid Type, From 2022 - 2027 ( USD Billion )
  3. Global bug repellent Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global water repellent Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global anti-freeze Market By Region, From 2022 - 2027 ( USD Billion )
  6. Global others Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global Automotive Windshield Washer Fluid Market By Application, From 2022 - 2027 ( USD Billion )
  8. Global aftermarket Market By Region, From 2022 - 2027 ( USD Billion )
  9. Global OEM Market By Region, From 2022 - 2027 ( USD Billion )
  10. Global Automotive Windshield Washer Fluid Market By Vehicle Type, From 2022 - 2027 ( USD Billion )
  11. Global LCV Market By Region, From 2022 - 2027 ( USD Billion )
  12. Global HCV Market By Region, From 2022 - 2027 ( USD Billion )
  13. Global Passenger vehicle Market By Region, From 2022 - 2027 ( USD Billion )

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