The global ayurvedic toothpaste market is predicted to increase at a CAGR of 13.41% in the next six years. The global market is expected to be worth USD 987.57 million in 2024 and USD 1,852.78 million by 2029.
They are considered environmentally friendly and healthier commodities than chemical-based toothpaste. Ayurvedic toothpaste is extremely good at promoting gum health and plaque removal. Ayurvedic toothpaste also possesses anti-inflammatory, immune-stimulatory, anti-hemorrhagic, natural antiseptic, analgesic, antiseptic, and anti-inflammatory properties that are beneficial to its users.
The growing demand for natural-based constituent products is fuelling the growth rate of the ayurvedic toothpaste market. Increased demand for natural items, such as ayurvedic toothpaste, has led many companies to focus more on creating such products to meet consumer demand.
The growth of the global ayurvedic toothpaste market is primarily driven by the growing awareness about oral hygiene and the rising prevalence of dental caries. Other factors likely to drive demand for ayurvedic toothpaste in the global ayurvedic toothpaste market during the projected period include increasing public awareness about cosmetic dental treatments and assisting in enhancing personal hygiene. Furthermore, due to consumers' preference for natural and ayurvedic products for oral hygiene, the demand for ayurvedic toothpaste has been rising in the global market. People are increasingly incorporating natural items into their daily lives. Another element driving demand for ayurvedic toothpaste is global consumers' opinion that toothpaste made with natural ingredients is more effective in treating dental disorders and cavities.
Consumer tastes have evolved away from chemical-based oral care products to natural oral care products as the understanding of the adverse effects of artificial components on health has grown. Over the projected period, this is expected to be a factor boosting demand for ayurvedic toothpaste in the worldwide toothpaste market.
Despite the health effects, some consumers refrain from using Ayurvedic toothpaste because of the unpleasant taste of the products. Market players nowadays supply Ayurvedic toothpaste with various favorable flavors to tackle the constraint.
Although the COVID-19 pandemic is expected to harm most worldwide economies, oral health care is a basic daily requirement that is unlikely to be neglected. Ayurvedic toothpaste is also competitively priced when compared to chemical-based toothpaste. The ayurvedic toothpaste market, on the other hand, may profit from the impending tariff battles resulting from the Covid-19 crisis, as countries may seek to decrease imports of chemical-based toothpaste, which China has led in, bolstering the ayurvedic toothpaste industry.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
13.41% |
Segments Covered |
By Distribution Channel, Ingredient, and Region |
Various Analyses Covered |
Global, Regional, and Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, Asia Pacific, Latin America, The Middle East and Africa |
Market Leaders Profiled |
Dabur (India), VLCC (India), Vicco (India), Himalaya (India), Colgate-Palmolive (US), P&G (US), Amway (US), Unilever (UK), GSK Group (UK) and Henkel (Germany) |
The neem segment has been rising exponentially attributed to the reason that brushing with ayurvedic toothpaste containing neem regularly can help prevent plaque and cavities while also maintaining general oral health. Furthermore, halitosis is best treated with neem toothpaste.
Supermarkets are leading the business due to the fast transformation of traditional grocery stores into supermarkets. Furthermore, over the forecast period, increasing product exposure in these places will be a primary driver of natural toothpaste demand.
The general store segment is predicted to rise significantly due to the growing number of independent natural product retailers. These stores provide easy access to a wide range of products under one roof. Furthermore, companies such as Patanjali, HUL, and Dabur are concentrating their efforts on expanding their footprint in rural areas to broaden their product offerings.
The online retail segment is estimated to grow at the fastest rate of 10.4% throughout the forecast period. Companies in the market are branching out into e-commerce and creating strategic alliances with larger corporations.
The main factor driving demand for natural products in the region is massive promotional and awareness campaigns by big companies like Patanjali, Dabur, and Himalaya. India accounted for 21% of the market in the Asia Pacific. The government's introduction of the Ayurveda, Yoga and Naturopathy, Unani, Siddha, and Homeopathy (AYUSH) ministry aided market expansion.
Over the projected period, the EMEA market is expected to grow at the fastest rate of 9.6%. The demand for ayurvedic toothpaste in the region is being driven by a shift in consumer desire for chemical-free goods. In the next years, increased product visibility at online retailers is likely to stimulate demand for natural items, such as toothpaste. Furthermore, these goods are free of fluoride, artificial sugar, and color, making them ideal for youngsters. Furthermore, these products have multifunctional benefits and aid in remineralization, increasing consumer desire for natural toothpaste.
The Ayurvedic Toothpaste Market is booming in the American region, which encompasses North America and Latin America. Due to public knowledge of the negative consequences of fluoride-based toothpaste, this region is growing at a CAGR of 6.17 %.
Dabur (India), VLCC (India), Vicco (India), Himalaya (India), Colgate-Palmolive (US), P&G (US), Amway (US), Unilever (UK), GSK Group (UK) and Henkel (Germany) are some of the major players in the North American ayurvedic toothpaste market.
By Distribution Channel
By Region
Frequently Asked Questions
The global Ayurvedic toothpaste market was worth USD 767.8 million in 2022.
The growing consumer awareness of natural and herbal products, a growing preference for Ayurvedic ingredients, and a rising demand for oral care products with health benefits are propelling the growth of the Ayurvedic toothpaste market.
Regulatory challenges may include compliance with varying regional standards for herbal products and ensuring accurate labeling of Ayurvedic ingredients.
The global ayurvedic toothpaste market is expected to grow at a CAGR of 13.41% from 2023 to 2028.
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