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Pulished Date December, 2021
ID: 12501
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Ayurvedic Toothpaste Market Segmentation by Distribution Channel (General Store, Hypermarket & Supermarket, Pharmacy Store, Online Retail and Others); By Ingredient (Neem, Mint, Basil, Spice Extract, Meswak and Others) - Demand Analysis & Opportunity Outlook 2026

Pulished: December, 2021
ID: 12501
Pages: 175

Ayurvedic toothpaste market Size & Growth 2021-2026:

The ayurvedic toothpaste market is predicted to increase at a CAGR of 13.41% in the next six years. Moreover, the market was valued at US$ 767.83 million in 2021 and is expected to reach XX million by 2026 during 2021-2026.

Ayurvedic toothpaste contains cinnamon, neem, aloe vera, clove, babool, catechu, acacia, myrrh, eucalyptus, mulethi, majuphal, ginger, guava, mint, camphor, and other plants. They are considered environmentally friendly and healthier commodities as compared to chemical-based toothpaste. Ayurvedic toothpaste is extremely good at promoting gum health and plaque removal. Ayurvedic toothpaste also possesses anti-inflammatory, immune-stimulatory, anti-hemorrhagic, natural antiseptic, analgesic, antiseptic, and anti-inflammatory properties that are beneficial to its users.

Recent Developments:

Patanjali's Coronil has been confirmed to have 52 phytoconstituents (plant-derived compounds), indicating the ayurvedic medicine is safe to use.

In a cooperative endeavour with Reliance Retail, Dabur has launched a trial programme to eliminate paper cartons from Dabur Red Paste, and new eco-friendly packaging is being rolled out in important modern trade stores.

VLCC Health Care Ltd, one of India's leading homegrown beauty and wellness enterprises, has received approval from capital markets regulator Sebi to list its stock on the stock exchange. By the end of December, the company may launch an initial public offering (IPO). The IPO consists of fresh issuance of equity shares worth Rs 300 crore and a promoter and existing shareholder offer for sale (OFS) of 89.22 lakh equity shares.

With the debut of a 100% recycled plastic handle toothbrush, Colgate-Palmolive has offered a sustainable innovation to the oral care market.

Market Drivers:

The global ayurvedic toothpaste market is being driven by rising awareness about oral hygiene and the rising prevalence of dental caries. Other factors likely to drive demand for ayurvedic toothpaste in the global ayurvedic toothpaste market during the projected period include increasing public awareness about cosmetic dental treatments and assisting in enhancing personal hygiene. Furthermore, due to consumers' preference for natural and ayurvedic products for oral hygiene, the demand for ayurvedic toothpaste has been rising in the global market. People are increasingly incorporating natural items into their daily lives. Another element driving demand for ayurvedic toothpaste is global consumers' opinion that toothpaste made with natural ingredients are more effective in treating dental disorders and cavities.

The primary element driving demand for the product in the global market is the growing demand for natural-based constituent products. Increased demand for natural items, such as ayurvedic toothpaste, has led many companies to focus more on creating such products to meet consumer demand. Consumer tastes have evolved away from chemical-based oral care products to natural oral care products as the understanding of the adverse effects of artificial components on health has grown. Over the projected period, this is expected to be a factor boosting demand for ayurvedic toothpaste in the worldwide toothpaste market.

Market Restraints:

Despite the healthy effects, some consumers refrain from using ayurvedic toothpaste because of the unpleasant taste of the products. Market players nowadays though supply ayurvedic toothpaste with various favourable flavours to tackle the constraint.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Distribution channel,  By Ingredient 

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Dabur (India) VLCC (India) Vicco (India) Himalaya (India) Colgate-Palmolive (US) P&G (US) Amway (US) Unilever (UK) GSK Group (UK) Henkel (Germany).

Market Segmentation:

Ayurvedic toothpaste market Distribution channel:

The market is segmented into

  • General Store
  • Hypermarket & Supermarket
  • Pharmacy Store
  • Online Retail
  • Others.

Hypermarkets and supermarkets controlled 47.0 per cent of the market. Supermarkets are leading the business due to the fast transformation of traditional grocery stores into supermarkets. Furthermore, over the forecast period, increasing product exposure in these places will be a primary driver of natural toothpaste demand.

The general store segment is predicted to rise significantly due to the growing number of independent natural product retailers. These stores provide easy access to a wide range of products under one roof. Furthermore, companies such as Patanjali, HUL, and Dabur are concentrating their efforts on expanding their footprint in rural areas to broaden their product offerings.

The online retail segment is estimated to increase at the fastest rate of 10.4 per cent throughout the forecast period. Companies in the market are branching out into e-commerce and creating strategic alliances with larger corporations.

Ayurvedic toothpaste market by Ingredient:

  • Neem

  • Mint
  • Basil
  • Spice Extract
  • Meswak
  • Others

The neem segment has been rising exponentially attributed to the reason that brushing with ayurvedic toothpaste containing neem regularly can help prevent plaque and cavities while also maintaining general oral health. Furthermore, halitosis is best treated with neem toothpaste.

Regional Analysis:

  • North America 
  • Europe 
  • Asia Pacific
  • Latin America 
  • Middle East and Africa 

The Asia Pacific account for over 90 per cent of the market. As customer preferences and lifestyles evolve, natural product demand is expected to rise in the future years. The main factor driving demand for natural products in the region is massive promotional and awareness campaigns by big companies like Patanjali, Dabur, and Himalaya. India accounted for 21% of the market in the Asia Pacific. The government's introduction of the Ayurveda, Yoga and Naturopathy, Unani, Siddha, and Homeopathy (AYUSH) ministry aided market expansion.

Over the projected period, the EMEA market is expected to grow at the fastest rate of 9.6%. The demand for ayurvedic toothpaste in the region is being driven by a shift in consumer desire for chemical-free goods. In the next years, increased product visibility at online retailers is likely to stimulate demand for natural items, such as toothpaste. Furthermore, these goods are free of fluoride, artificial sugar, and colour, making them ideal for youngsters. Furthermore, these products have multifunctional benefits and aid in remineralization, increasing consumer desire for natural toothpaste.

The Ayurvedic Toothpaste Market is booming in the American region, which encompasses North America and Latin America. Due to public knowledge of the negative consequences of fluoride-based toothpaste, this region is growing at a CAGR of 6.17 %.

Key Players:

  1. Dabur (India)
  2. VLCC (India)
  3. Vicco (India)
  4. Himalaya (India)
  5. Colgate-Palmolive (US)
  6. P&G (US)
  7. Amway (US)
  8. Unilever (UK)
  9. GSK Group (UK)
  10. Henkel (Germany)

Market Leader:

Patanjali is the leading company in the global Ayurvedic toothpaste market.

Impact of COVID-19 on Ayurvedic Toothpaste Market

Although the Covid-19 pandemic is expected to harm most worldwide economies, oral health care is a basic daily requirement that is unlikely to be neglected. Ayurvedic toothpaste is also competitively priced when compared to chemical-based toothpaste. The ayurvedic toothpaste market, on the other hand, may profit from the impending tariff battles resulting from the Covid-19 crisis, as countries may seek to decrease imports of chemical-based toothpaste, which China has led in, bolstering the ayurvedic toothpaste industry.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Ayurvedic Toothpaste Market, By Distribution Channel 

                                6.1.1 General Store        

                                6.1.2 Hypermarket & Supermarket         

                                6.1.3 Pharmacy Store    

                                6.1.4 Online Retail           

                                6.1.5 Others      

                                6.1.6 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.7 Y-o-Y Growth Rate Analysis             

                                6.1.8 Market Attractiveness Index          

                6.2 Ayurvedic Toothpaste Market, By Ingredient                              

                                6.2.1 Neem        

                                6.2.2 Mint           

                                6.2.3 Basil           

                                6.2.4 Spice Extract           

                                6.2.5 Meswak   

                                6.2.6 Others      

                                6.2.7 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.8 Y-o-Y Growth Rate Analysis             

                                6.2.9 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Ayurvedic Toothpaste Market, by Region                       

                7.2 North America - Market Analysis (2021 - 2026)                            

                                7.2.1 By Country              



                                7.2.2 By Distribution Channel     

                                7.2.3 By Ingredient         

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Distribution Channel     

                                7.3.3 By Ingredient         

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Distribution Channel     

                                7.4.3 By Ingredient         

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Distribution Channel     

                                7.5.3 By Ingredient         

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Distribution Channel     

                                7.6.3 By Ingredient         

8. Key Player Analysis                                    

                8.1 Dabur                            

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 VLCC                              

                8.3 Vicco                             

                8.4 Himalaya                      

                8.5 Colgate-Palmolive                   

                8.6 P&G                               

                8.7 Amway                         

                8.8 Unilever                       

                8.9 GSK Group                  

                8.10 Henkel                       

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identifying the regions that are still untapped
  • The segment-level analysis in terms of Distribution channel, By Ingredient, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis, and analyst overview to study and sustain the market environment
  • Competitive landscape analysis lists out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies, and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Ayurvedic Toothpaste Market By Region, From 2021-2026 ( USD Billion )
  2. Global Ayurvedic Toothpaste Market By Distribution Channel, From 2021-2026 ( USD Billion )
  3. Global General Store Market By Region, From 2021-2026 ( USD Billion )
  4. Global Hypermarket & Supermarket Market By Region, From 2021-2026 ( USD Billion )
  5. Global Pharmacy Store Market By Region, From 2021-2026 ( USD Billion )
  6. Global Online Retail  Market By Region, From 2021-2026 ( USD Billion )
  7. Global Others Market By Region, From 2021-2026 ( USD Billion )
  8. Global Ayurvedic Toothpaste Market By Ingredient, From 2021-2026 ( USD Billion )
  9. Global Neem Market By Region, From 2021-2026 ( USD Billion )
  10. Global Mint Market By Region, From 2021-2026 ( USD Billion )
  11. Global Basil Market By Region, From 2021-2026 ( USD Billion )
  12. Global Spice Extract Market By Region, From 2021-2026 ( USD Billion )
  13. Global Meswak Market By Region, From 2021-2026 ( USD Billion )
  14. Global Others Market By Region, From 2021-2026 ( USD Billion )

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