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Baby Diapers Market Analysis - Segmented by Product Type (Cloth Diapers, Disposable Diapers, Swim Pants, and Biodegradable Diapers), Distribution Channel (Supermarket/Hypermarkets, Pharmacies, Convenience Stores, and Online Stores), Opportunity Analysis and Industry Forecast, 2022 to 2027

Published: January, 2022
ID: 9181
Pages: 175

Baby Diapers Market Size & Growth (2022- 2027):

The Baby Diaper Market was valued at USD xx million in 2021 and is expected to grow at a CAGR of around 6% annually from 2021 to 2026 to reach USD xx million by 2027.

Diapers are a type of underwear used for urination or excretion in children that cannot use the bathroom. Baby diapers consist of synthetic cloth or disposable materials. The absorbents present in diapers are hydrophilic polymers with high absorption rates. Prolonged contact with wet diapers can cause rashes and discomfort, so disposable diapers with feasible characteristics are generally used. Plastic diapers are in demand with the launch of new thin products suitable for antimicrobial and biodegradable.

Baby Diapers Market Growth:

The current market for baby diapers is becoming increasingly complex with changing customer preferences. The constant development of the fabrics used in diapers, their absorbent capacity, and the easy-to-use unique characteristics of diapers allowed their competitors to increase their market share.

Baby Diapers Market Drivers:

The global baby diaper market is expected to benefit significantly as the number of women working worldwide increases. The rise in the women's labor force means less time for parenting, which gives way to products like baby diapers. More and more consumers turn to natural products by choosing everything that is made from tangible products. Some companies have taken these changes thoughtfully and have developed innovative products such as Pampers Pure Protection Diapers. 

The growing preference for biodegradable diapers and disposable diapers has increased the demand for innovation in the baby diaper industry. In addition, many baby diaper manufacturers are concentrating on developing bio-diapers, which can expand their reach to expand the global market. Also, an increase in people's disposable income improves people's purchasing power. This increase in disposable income is likely to strengthen the global baby diaper business in the coming years.

Baby Diapers Restraints:

On the contrary, the drop-in birth rates in developed countries are supposed to affect the growth of the baby diaper market negatively.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

Based on the product, By Distribution channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Hengan International Group Company Ltd, Procter & Gamble Co., Kimberly-Clark Corp., Kao Corporation, Unicharm Corp, Phillips Healthcare, Drylock Technologies NV, Inc., Baby cotton, and KCWW

Market Segmentation:

Baby Diapers Market Based on the product:

The Baby diaper market is divided into disposable diapers, cloth diapers, swimsuits, and biodegradable diapers. Disposable diapers emerged as the main product category in 2018, representing more than 60% of the entire industry. However, the biodegradable sector is predicted to show the fastest growth in the coming years due to the rising demand for high-quality organic products worldwide. Besides, manufacturers are focusing on the development of biologically based diapers, accelerating the growth of the segment.

Baby Diapers Market By distribution channel:

The Baby diapers industry is separated into supermarket/hypermarkets, pharmacies, convenience stores, and online stores. Among these, the online stores segment is foreseen to overtake the offline distribution channels in the future, owing to the convenience and wide range of products available to the customers at their fingertips.

Regional Analysis:

  • North America
  • Europe 
  • Asia Pacific
  • Latin America
  • The Middle East and Africa

North American baby diapers market was leading the global business in 2019, mainly due to high product development, high literacy rates, and a large workforce. In the Asia-Pacific baby diapers market, developing regions, population growth, increased disposition income, and literacy rates are pushing the area to reach the highest CAGR in the coming years. The European baby diapers market is also considered a favorable business in the near future due to its sizeable active population. 

The Middle East and Africa baby diapers market offer significant growth opportunities for players across the globe. The market in Saudi Arabia is mainly driven by rapid urbanization. On the contrary, poverty in the population of Nigeria is a significant impediment to growth in the local market.

Recent Developments and Trends:

  • In February 2018, the consumer goods giant Procter & Gamble Company expanded its presence in the natural products sector. They launched Pampers Pure Protection diapers made of carefully selected natural materials and premium cotton.
  • 2017: Huggies launched a fun online campaign called "The world's first baby marathon" to promote diapers as the best option for mobile babies. Entering new markets is particularly challenging when competing with niche players, especially well-established brands.
  • Genki! partnered with ADK Global Kuala Lumpur in 2017 to launch the 2017 "WOW Bersama Genki!" Campaign.
  • Procter & Gamble, a leading manufacturer of baby diapers, is working with AEB Amsterdam to fight for diaper recycling in Amsterdam. This initiative is similar to what the P&G Fater subsidiary does in Italy.

Key Players:

  1. Hengan International Group Company Ltd
  2. Procter & Gamble Co
  3. Kimberly-Clark Corp
  4. Kao Corporation
  5. Unicharm Corp
  6. Phillips Healthcare
  7. Drylock Technologies NV, Inc
  8. Baby cotton
  9. KCWW

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods 

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends  

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Baby Diapers Market, By Product Type                          

                                6.1.1 Cloth Diapers         

                                6.1.2 Disposable Diapers              

                                6.1.3 Swimming Pants   

                                6.1.4 Biodegradable Diapers       

       6.1.5 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.1.6 Y-o-Y Growth Rate Analysis             

                                6.1.7 Market Attractiveness Index          

                6.2 Baby Diapers Market, By Distribution Channel 

                                6.2.1 Supermarket/Hypermarket             

                                6.2.2 Pharmacies             

                                6.2.3 Convenience Stores            

                                6.2.4 Online Stores         

     6.2.5 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.2.6 Y-o-Y Growth Rate Analysis             

                                6.2.7 Market Attractiveness Index          

7. Geographical Landscape                                         

  7.1 Global Identity Governance and Administration Market, by Region 

                7.2 North America - Market Analysis (2022- 2027)

                                7.2.1 By Country              



                                7.2.2 By Product Type   

                                7.2.3 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product Type   

                                7.3.3 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product Type   

                                7.4.3 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product Type   

                                7.5.3 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product Type   

                                7.6.3 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Procter and Gamble Co.                        

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Kimberly-Clark Corporation                 

                8.3 Unicharm Corp                          

                8.4 Hengan International Group Co. Ltd                

                8.5 Kao Corporation                       

                8.6 Phillips Healthcare                   

                8.7 Drylock Technologies NV                      

                8.8 KCWW                          

                8.9 Baby Cotton                               

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Baby Diapers Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Baby Diapers Market By Product Type, From 2022 - 2027 ( USD Billion )
  3. Global Cloth Diapers Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Disposable Diapers Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Swimming Pants Market By Region, From 2022 - 2027 ( USD Billion )
  6. Global Dbiodegradable Diapers Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global Baby Diapers Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  8. Global Supermarket/Hypermarket Market By Region, From 2022 - 2027 ( USD Billion )
  9. Global Pharmacies Market By Region, From 2022 - 2027 ( USD Billion )
  10. Global Convenience Stores Market By Region, From 2022 - 2027 ( USD Billion )
  11. Global Online Stores Market By Region, From 2022 - 2027 ( USD Billion )

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