Biscuits Market

Global Biscuits Market Size (2024 to 2029) 

As per our analysis report, the global Biscuits Market is expected to reach USD 154.53 Billion by 2029 from USD 121.66 Billion in 2024, growing at a compound annual growth rate (CAGR) of 4.9 % during the forecast timeline. 

Global Biscuits Market Drivers: 

The growing trend for gluten-free and organic products is anticipated to drive the global biscuits market. Across the globe, the demand for clear and clean labels and gluten-free biscuits or cookies or any snack items has risen. The presence of celiac disease is one of the key driving factors for the increase in consumer preference for gluten-free products. In certain regions like the U.K., there is a substantial number of people suffering from celiac according to the U.K. Coeliac Organization. With the change in consumer preferences, the manufacturers started concentrating on high-fiber, low-calorie, and gluten-free products. APEDA (Agricultural & Processed Food Products Export Development Authority of India) has launched 100% natural and patented gluten-free millet products in 2022. These new products include cream, salted, and ilk biscuits for consumers in India. Additionally, the rise in the demand from consumers for nutritious products and the increase in the regulations for clean-label are the key driving trends in the market. Over the years, manufacturers have launched new products that emphasize reduced sugar or "no added sugar," No Artificial additives," or "Non-GMO" that are also benefiting consumers. Natural sweeteners like stevia and monk fruit and natural colors like spirulina and beetroot are used in food products, making these products more appealing to health-conscious consumers. Consumers are also showing more interest in crusts made from clean and nutritious ingredients. The rise and change in the trends are boosting the clean-label movement and have shown a positive impact on the market growth and expansion.  

Global Biscuits Market Restraints: 

There are several restraints in the global biscuits market that are limiting its growth. These include the high raw material cost and availability of alternative snacking options that may hamper the growth of the market. Since the occurrence of the pandemic, the prices of raw materials and other edible products have been increasing constantly. The essential raw materials required in the baking industry have become more expensive than the pre-pandemic period. With these restraints, the industry is struggling to be competitive in the international market in terms of pricing even though quality goods are offered. The profit margin of the biscuit industry has been affected by the rise in the prices of refined palm oil and wheat flour in India, as per the Trade Promotion Council of India (TPCI). There are alternative options available in the market to the biscuits, such as chips and healthy snack bars with various ranges of flavors and ingredients. This creates huge competition in the global biscuits market to sustain a good share of the market. These alternative snack options are becoming popular and capturing the market share, resulting in a hindrance to market development. 

Impact of COVID-19 on the Global Biscuits Market: 

The COVID-19 pandemic has shown a positive impact on the global biscuits market owing to the rise in consumption at home. The pandemic has created a situation of lockdown where people are restricted to their homes for almost the entire day, resulting in a higher consumption rate of food. During the pandemic, the snack consumption rate has not declined, and there has been an all-time rise in demand. The manufacturers have witnessed a significant rise in the products. There is an increase in demand for convenience foods as these products have long shelves because people started working at home during the pandemic period. The biscuit manufacturers have seen a significant demand during the pandemic period when compared to the pre-pandemic period. The outbreak of the pandemic has increased the adoption of conscious eating habits with the rise in the health and wellbeing consciousness. The demand for healthy and nutritious products has increased with the swift in consumers' eating habits to keep them fit. This has created an opportunity for the manufacturers to introduce new products made from whole grains. There is an increase in the demand for millets such as pearl millet and foxtail millet, as these products are rich in vitamins, calcium, and zinc.  

REPORT COVERAGE:  

This research report on the global biscuits market has been segmented and sub-segmented based on Product type, Flavour, Distribution Channel, and region.   

 Global Biscuits Market – By Product Type: 

• Crackers 
• Sweet Biscuits 
• Savory biscuits 

The sweet biscuit segment is expected to have a large share of the global biscuit market during the forecast period. The nutritional composition, such as high fiber content, fat, and carbohydrates, drives the segmental growth in the market. Across the world, these biscuits are becoming more popular as daily breakfasts due to their high nutrient content. The market is expected to grow at a higher rate with the innovations in the shape, packaging, and flavors. In developing economies, the increasing demand for healthy crusts and the rise in the per capita consumption of sweet biscuits are providing a lucrative opportunity for the key market players to increase revenue. For health-conscious consumers, whole grain snacks made from oats and some other millets are gaining traction across the globe. 

Global Biscuits Market – By Flavour: 

• Plain 
• Chocolate 
• Cheese 
• Fruit & Nut 
• Other Varieties 

The plain segment is expected to dominate the global biscuits market owing to the high demand and is consumed in all regions. Across the world, there is an expected increase in the growth rate consistently. Consumers are in search and prefer products that are convenient and have the required nutrient values. Due to the convenience offered by these biscuits, they are becoming a part of the consumer's breakfast choices. The flavor biscuits are also expected to grow at a higher rate with the changing consumer eating habits and increase in the diverse taste requirements of the consumers. The demand for each flavor depends on various factors. 

Global Biscuits Market – By Distribution Channel: 

• Supermarket/ Hypermarket 
• Convenience stores 
• Specialist Retailers  
• Online Retail Stores 
• Other Distribution Channels 

Hypermarkets/ supermarkets are expected to dominate the global biscuits market. These stores are the most preferred distribution channels used by manufacturers and distributors as consumers perceive these stores to be more convenient. There is a wide range of collections of products offered under a single roof in these stores, which makes it easy for customers to purchase. For the premium products, there is a special aisle dedicated to them in the stores. The online retail store is expected to grow at a rapid rate with the shift in the consumer purchasing pattern for searching and purchasing. Thus, with the changing trend, manufacturers are also increasing their presence on online platforms or e-commerce websites to offer their products and reach the target customers. 

Global Biscuits Market - By Region: 

• North America 
• Europe 
• Asia-Pacific 
• Latin America 
• Middle East and Africa 

Asia-Pacific region is expected to have a large share of the global biscuits market during the forecast period. This region has several emerging countries like India, China, and Japan. In these regions, there is substantial growth in the middle-class population, and there is rapid urbanization. There are numerous opportunities available for the manufacturers to expand the market and increase sales in this region. The major driving nations for the expanded growth of the market in the Asia-Pacific region are India and China. In this region, there is a rise in health and wellbeing, and people started concentrating on a healthy diet. With the busy lifestyle, consumers are seeking convenient food items that provide a proper nutrient content. To meet the growing demand, the manufacturers started the launch of digestive crackers and made them available across different distribution channels. 

The growing trend for gluten-free and organic products is anticipated to drive the global biscuits market. The demand for clear and clean labels and gluten-free biscuits or cookies or any snack items has risen. 

The Asia-Pacific region is expected to have a large share of the market owing to several emerging countries like India, China, and Japan, where there is substantial growth in the middle-class population and rapid urbanization. 

There is a strong preference for biscuits as a breakfast choice in the European region. The COVID-19 pandemic outbreak has had an impact on the demand for the products in the market; there is a rise in demand for homemade snacks. As biscuits are produced and packed to have a longer shelf life, they are popular among the snack options in this region, which is driving the demand for the global biscuits market. 

KEY MARKET PLAYERS: 

Key Market Players in the global biscuits market are Yildiz Holding Inc, Kellogg Company, ITC Limited, Britannia Industries Limited, Campbell Soup Company, Nestle, Mondelez International, Inc, Maliban Biscuits, Ferrero, The Kraft Heinz Company, Mars Incorporated, Reliance Consumer Products Limited, Lotus Bakeries NV. 

RECENT HAPPENINGS IN THE MARKET: 

• In 2023, Jim Jam Pops is an open cream biscuit launched by Britannia Industries Limited, which is an Indian multinational FMCG company. Jim Jam Pops is known as the 'Biscuit of the Future,' and it has only one biscuit base and avoids the need for a twist to relish the cream. 
• In 2023, to introduce its products in India, Maliban Biscuit, a prominent player in Sri Lanka, has a strategic partnership with Reliance Consumer Products Ltd (RCPL). Now, these products are offered across India through a wider network of offline and online retail outlets.