Cereals Market Size, Growth Rate Analysis:
Cereals Market size was estimated at USD 37.44 billion in 2016. The market is foreseen to experience considerable growth with a CAGR of 4.3% throughout the conjecture period 2020-2025.
Cereals are one of the foods highly fortified with vitamins, minerals, and other nutritional additives. It is considered the most important meal of the day because it helps to revitalize the body, keeping it active and productive until the next meal. The demand for a full breakfast is increasing due to busy schedules and the need to improve consumers' overall nutritional needs. In general, cereals are prepared when the grains are turned into flour, cooked, mixed with other ingredients, dried, and formed. Cereals are available in puffed, flaked, or crushed form. They also act as a good source of fiber, iron, zinc, and other minerals, folic acid that maintains cell formation, vitamins such as vitamin B and vitamin D, and calcium, thereby improving consumers' bone health. Cereal makers spend a lot on television commercials to promote the many health benefits of cereals for children, which is expected to drive the global Cereals market during the outlook period.
Impact of covid-19 on global Cereals Market:
The COVID-19 (Coronavirus) pandemic has forced many companies in the ceral market to suspend their business activities to comply with new government decisions. This operational disruption has a direct impact on the revenue stream of the market. Growing consumer demand for sugar-free products is expected to spur growth in the global cereals market. Consumers are turning to forgiving food to help them overcome disorders caused by COVID-19. As the virus continues to spread, more and more people have been asked to stay home, unless absolutely necessary.
Recent Developments:
Market Drivers and Restraints:
The growth of the global cereals market is mainly due to the evolution of eating habits and the influence of western culture on the eating habits of consumers, as it offers a practical solution for easily accessible foods that optimize ease of consumption without additional preparation. Also, consumers' preference for nutritious and healthy food on a regular basis is stimulating the market. In addition, strong growth in convenience stores that promotes brand visibility fuels the growth of the Cereals market. The increasing popularity of breakfast on the go, coupled with the growing demand for organic grains and increased health awareness among consumers, is one of the main trends that are accelerating the growth of the market. Common grains used in these cereals include oats, rice, barley, wheat, and corn. Few hot cereals like oatmeal contain no other ingredients, while other variations may include colors, yeasts, salts, minerals, vitamins, sweeteners, and food preservatives. Palm oil is an essential ingredient used in the processing stage. Some natural cereals can be sweetened with the help of concentrated fruit juices. A wide variety of flavors is often added, including cinnamon, chocolate, spice, and fruit flavors. Besides, essential vitamins and minerals are also added to replace the nutrients lost during cooking.
The demand for Cereals is limited by the wide availability of alternatives. Most consumers prefer eggs, frozen waffles, sausages, puddings, smoothies, yogurt, and other healthier breakfasts that are made with fresh ingredients. In addition, the easier availability of convenient, affordable and nutritious food options threatens the demand for grains. Emerging economies are witnessing a paradigm shift in customer purchasing behavior and eating habits. The rapid urbanization and growth of the middle-class population in these economies is causing a change in lifestyle and an increase in the demand for take-out food. Because cereals are considered to offer many health benefits and are easy to prepare, they are experiencing increased demand from consumers around the world. However, the market is stagnating due to consumers' equitable inclination towards traditional breakfast foods, which is holding back market growth.
Cereals Market Segmentation Analysis:
Type:
Ingredient Type:
Distribution channel:
Regional Analysis:
The global market for Cereals has been categorized on the basis of geography into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa. North America dominated the entire market in 2016, followed by Europe. The growing health disorders like diabetes, obesity and others complement the growth of the region. Makers are introducing healthier variants to attract a large consumer base. Rapidly growing economies in Asia Pacific result in burgeoning population base that engages in busy lifestyles. This, in turn, stimulates the demand for prepared meals, which favors the regional market. The growing demand for natural nutritional products due to increased consumer awareness of healthy lifestyles is slated to trigger demand for cereals in the APAC region during the foreseen period.
Leading Company
Marico Limited had the largest share of the Cereals Market in terms of sales and revenue in 2017.
Key Players
The global Cereals Market is concentrated with well-established players. Key players in the market include Pepsico, Inc, Marico Limited, Nestlé S.A., General Mills, Kellogg Company, Bagrrys India Ltd., and B&G Foods Inc.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Introduction
5.1.2 Hot cereals
5.1.3 Ready to eat cereals
5.1.4 Y-o-Y Growth Analysis, By type
5.1.5 Market Attractiveness Analysis, By type
5.1.6 Market Share Analysis, By type
5.2 Ingredient Type
5.2.1 Introduction
5.2.2 Rice
5.2.3 Wheat
5.2.4 Corn
5.2.5 Barley
5.2.6 Others
5.2.7 Y-o-Y Growth Analysis, By Ingredient Type
5.2.8 Market Attractiveness Analysis, By Ingredient Type
5.2.9 Market Share Analysis, By Ingredient Type
5.3 Distribution channel
5.3.1 Introduction
5.3.2 Hypermarkets and supermarkets
5.3.3 Independent retailers
5.3.4 Specialist retailers
5.3.5 Convenience stores
5.3.6 Others
5.3.7 Y-o-Y Growth Analysis, By distribution channel
5.3.8 Market Attractiveness Analysis, By distribution channel
5.3.9 Market Share Analysis, By distribution channel
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By type
6.1.3.3 By Ingredient type
6.1.3.4 By Distribution channel
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Product
6.1.4.3 By Ingredient type
6.1.4.4 By Distribution channel
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Product
6.1.5.3 By Ingredient type
6.1.5.4 By Distribution channel
6.2 North America
6.1.1 Introduction
6.1.2 United States
6.1.3 Canada
6.3 Europe
6.2.1 Introduction
6.2.2 U.K
6.2.3 Spain
6.2.4 Germany
6.2.5 Italy
6.2.6 France
6.4 Asia-Pacific
6.3.1 Introduction
6.3.2 China
6.3.3 India
6.3.4 Japan
6.3.5 Australia
6.3.6 South Korea
6.5 Latin America
6.4.1 Introduction
6.4.2 Brazil
6.4.3 Argentina
6.4.4 Mexico
6.4.5 Rest of Latin America
6.6 Middle East & Africa
6.5.1 Introduction
6.5.2 Middle-East
6.5.3 Africa
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Abbott Nutrition
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Back to Nature
8.3 General Mills
8.4 Kellogg's
8.5 Nestle
8.6 PepsiCo
8.7 Bob's Red Mill Natural Foods
8.8 Dr. Oetker
8.9 Freedom Foods
8.10 Migros
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
