Clean Label Bread Market

Global Clean Label Bread Market Size (2024 to 2029)

The global Clean Label Bread Market has registered a revenue of USD 38.43 billion by 2024 and is expected to reach a revenue of USD 54.67 billion by 2029, with a CAGR of 7.3% during the forecast period 2024-2029. 

Bread is a staple food prepared from flour, water, and yeast that is baked and consumed. Bread is used in everyday life as a source of regular carbs. Bread is used with various combinations for multiple meals and is ubiquitous. Clean Label bread refers to bread that is natural/organic and does not contain any added preservatives or additives, along with being completely chemical free. The clean label bread generally has a label of ingredients that is easy to understand and undergoes limited to no processing before being packaged and sold. A clean label means having no ingredients that could cause harm to the consumer's health in the long term.  

Global Clean Label Bread Market Drivers:

The rising awareness about the disadvantages of processed bread containing emulsifiers, dough conditioners, crumb softeners, preservatives, etc., to enhance flavor and add shelf life to the food led to more demand for the clean label bread market. Furthermore, as bread is a necessary dietary supplement consumed daily, it is essential to quality check the production and make it a healthier resource leading to demand for the clean label bread market Size. Additionally, the trust factor created by clean label brands by being completely transparent with their ingredients list supports the growth of the clean label bread market; furthermore, as the world shifts toward healthier options, people who are on strict dietary plans and Require perfectly calculated amounts of food supplements like calories and proteins prefer to opt for the food leading to clean label bread market Growth.

As clean-label bread is mostly NON-GMO and is also available in gluten-free versions, many populations who prefer or cannot have gluten due to health conditions need the market. The growing research and development in the field of the clean label market and the continuous efforts from crucial market players support the growth of the clean label bread market. The recent changes in bread formulations, like using enzyme oxidant systems instead of dough strengtheners as they are considered more natural, and further adding hard red spring wheat flour and vital gluten for elasticity, texture, perforate, etc., instead of strengtheners along with the use of high-quality yeast like Lactobacillus species promote proper bacterial growth. Additionally, using essential oils and fermentates as natural preservatives instead of Penicillium spp. and Aspergillus spp. also supports the market. Therefore, they are preferred in clean label loaves of bread. 

Furthermore, the growing demand for clean label bread, especially in bakeries that claim to be organic and sell healthy food alternatives, pushes the market growth. Companies are also using innovative strategies to keep the bread fresh with procedures like modified atmosphere packaging (MAP) and active packaging, which create an air-free advanced packaging atmosphere that allows the bread to stay fresh for extended periods. Therefore, as more consumers carefully read the labeling of food items at grocery stores, the demand for the market is also on the rise. 

Global Clean Label Bread Market Restraints:

Although clean label foods are becoming more popular, there is no standard definition of clean label foods by any regulatory food authorities. Therefore, the lack of a proper rule set could lead to a drawback to the market. Additionally, the primary food giants selling clean label foods, like Whole foods, have a stringent set of banned ingredients and require the companies to provide certification for no animal cruelty to approve their goods as "clean label." Therefore, the complex approval process is a drawback to the market. Furthermore, clean-label foods can be pricier than standard versions and, therefore, cannot be afforded by all sections of society.

Impact of Covid-19 on the global clean label bread market:

The pandemic significantly impacted many industries, including the food and beverages business. Many businesses faced losses due to the imposition of lockdowns and the closure of production and transport facilities. However, the pandemic positively impacted the global clean label bread market due to the growing concerns over consuming healthy foods and the preference for organic and presumably "clean" foods. As the population became more conscious of the spread of the virus due to a lack of immunity and unhealthy habits, the demand for clean label bread and other foods grew immensely, supporting market growth.

REPORT COVERAGE: 

This research report on the Global clean label bread market has been segmented and sub-segmented based on type, end-use, distribution channel & region.    

Global Clean Label Bread Market - By Type:

• Brown Bread
• White Bread
• Pita Bread
• Combo Bread
• Multigrain Bread
• Tortilla Bread
• Sandwich Bread

The Multigrain bread segment is expected to dominate the market during the forecast period due to the health benefits of multigrain bread, like, lowering cholesterol, helping digestion, balancing blood sugar, supporting weight loss, and having high amounts of nutrients and protein. In addition, the segment's healthy and tasty nature supports its market dominance.

However, the sandwich bread segment is also expected to have significant revenue during the forecast period due to its heavy usage in multiple bread-related foods like burgers, subways, and sweet and spicy sandwiches of various combinations like chicken, PB&J, turkey, ham, etc.

Global Clean Label Bread Market - By End-Use:

• Restaurants & Cafes
• Households
• Others

The Households segment is expected to dominate the market during the forecast period because homes and family members are the most concerned about their health and try to choose only the most suitable health options. The food is continuously assessed and fed to loved ones to build a healthy family.

However, the restaurants and cafes segment is also expected to grow during the forecast period due to the increasing consumer concerns toward foods and increasingly organic bakery openings. 

Global Clean Label Bread Market - By Distribution Channel:

• Indirect Sales
• Direct Sales

The Direct sales segment is expected to have the highest revenue during the forecast period as there is more trust between a direct clean label producer and seller, and people tend to choose what they are actively witnessing over claims from organizations. 

The indirect sales are also incurring revenue due to the increasing production of clean-label goods, with more companies adopting sustainability and switching to healthy food production.

Global Clean Label Bread Market - By Region:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

The European Region is expected to dominate the market during the forecast period due to the presence of several key market players in the Region, along with the involvement of the Eu in banning the use of several dough improvers with carcinogenic properties like semicarbazide (SEM). Furthermore, the growing concerns about healthcare and consuming foods that are beneficial to the body among the populations also support the market growth in the Region. For example, a survey shows around 78% of shoppers consider the ingredients a vital factor when deciding on a product in Europe. Additionally, more bakeries in countries like the U.K., France, Finland, Netherlands, etc., also lead to market revenue. 

The market in North America is also expected to have a significant revenue due to growing illnesses in populations and unhealthy lifestyles. The rising cases of hospital visits due to the consumption of unhealthy foods support the market need in the Region. Additionally, organic retailers like whole foods in the continent support market growth. According to research, the U.S. and Canada witnessed an 11.3% growth in healthier foods in 2020, and the percentage is continuously rising. Additionally, the high consumption of bread-based foods like bread butter, sandwiches, subways, burgers, etc., supports the Region's market presence.

The market in Asia-Pacific and MEA are also expected to have a sizable revenue due to growing public interest toward bread-based foods and the increasing working population choosing the high lifestyle. Additionally, the growing disposable incomes in the Region also support market growth. 

KEY MARKET PLAYERS:

key market players of Global Clean Label Bread Market are Yamazaki Baking Co. Ltd, Campbell Soup Company, Palco Food Products, Barilla Group, Associated British Foods PLC, Finsbury Food Group Plc, Chipita S.A., Aryzta AG, Britannia Industries Limited, Almarai, Goodman Fielder, Grupo Bimbo S.A.B. de CV.

RECENT HAPPENINGS IN THE MARKET:

• In January 2023, the wholesome cravings campaign was launched by foodology, a univer sub-branch. The campaign aimed at providing healthier food alternatives to consumers and promising to create cleaner food labels for the products. As the consumer's concerns for healthier foods are growing daily, the franchise is taking the initiative to support and address their concerns. 
• In September 2022, the Kerry food and nutrition company based in Wisconsin introduced an emulsification alternative to sunflower supply for the bakers in Ukraine who were facing a crisis as the prices surmounted and the availability of the ingredient dropped drastically. The company proposed emulsifiers as a clean label alternative to sunflower used in baking to support the country suffering from conflict.
• In February 2020, Dupont nutrition and biosciences announced the launch of its new emulsification system for worldwide bakery systems. They stated that this new procedure aims at achieving three critical goals, clean label, sustainability, and health. The company launched a POWERBake enzyme series in Europe to promote clean label baked goods production.