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Pulished Date February, 2020
ID: 8391
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Coating Pretreatment Market by Type (Phosphate, Chromate, Chromate-Free and Blast Clean), Metal Substrate (Steel and Aluminum), Application (Automotive & Transportation, Appliances, and Building & Construction) and Geography - Global Forecast from 2018 to 2023

Pulished: February, 2020
ID: 8391
Pages: 170

Coating Pre-treatment Market Value And Growth Analysis:

The size of the coatings pre-treatment industry is predicted to grow from $ 2.38 billion in 2020 to $ 3.47 billion by 2025, with a compound annual growth rate of 5.62%. The coating Pre-treatment industry is experiencing strong expansion due to escalated applications, escalating calls for powder coatings, and escalating call in developing countries. Coating Pre-treatment is widely employed in automotive and transportation applications. The rapid expansion of the coatings Pre-treatment industry is driven by a growing call from its end-use businesses. Pre-treatment coatings are a crucial precursor step for powder coatings and provide an excellent appearance as well as the improved service life of the metal surface. The worldwide coatings pre-treatment industry is experiencing tremendous expansion due to its wide applications in various end-user businesses.

Coating Pre-treatment is the process of cleaning, rinsing, and drying metal surfaces before applying powder coatings. This pre-treatment provides durability by preventing metal from deteriorating and rusting. The three main steps carried out during the Pre-treatment process, removal of oil, grease and dirt, removal of the outer oxide layer and formation of the Pre-treatment layers. The worldwide Pre-treatment coatings industry derives much of its expansion from the significant increase in car sales. Since pre-treatment coatings are an essential pioneering step for powder coatings, providing a superior finish and longer service life of the coating on the metal surface, its use on metals such as steel, copper, aluminum, zinc alloys and accelerated galvanized steel.

Coating Pre-treatment Market Trends:

Automotive and transportation is the largest application of coatings pre-treatment. The construction industry is driven by escalating urbanization in the Asia Pacific and the Middle East and Africa, which has resulted in the escalated call for residential, commercial and industrial infrastructure. Low-interest rates on mortgage loans are also responsible for the escalated call for new homes, which ultimately leads to the application of pre-treatment of the coating on buildings and constructions. With escalating spending in the construction and construction industry, the use of pre-treatment of coatings in the construction segment is predicted to increase during the foreseen period.

Recent Developments in the Coating Pre-treatment Market:

Employees of PPG's resin making industry in Zhangjiagang, China newly celebrated the introduction of eco-friendly Zircobond Pre-treatment goods. This is the first time that a PPG plant in China has the ability to produce automotive Pre-treatment products from start to finish, paving the way for future expansion in this market.

Coating Pre-treatment Market Drivers

Call for Pre-treatment of coatings is escalating worldwide due to the widespread use of powder coatings in major businesses such as automotive, construction, aerospace, electronics and furniture as powder coatings is durable, economical and environmentally friendly. High car production and sales in emerging economies in Asia Pacific are driving industry expansion. Pre-treatment improves the paint's appearance and adhesion and provides corrosion protection to the car's body. In addition, the increase in commercial and residential construction worldwide is also driving call for coatings pre-treatment. The main driver of industry expansion is the use of coating pre-treatment in the construction industry. Additionally, call for coatings pre-treatment in the aerospace industry is escalating, driving industry expansion.


Growing environmental concerns regarding metal finishing may limit the expansion of this industry in the near future, as chromate toxicity has become a major problem worldwide.

Opportunities in the Coating Pre-treatment Market:

Companies' escalating investments in the development of the zirconium-based chemical blend to provide a zirconium oxide conversion coating on clean metal surfaces will provide lucrative opportunities for the future advancement of this industry. The expanding aerospace industry in Asia-Pacific and North America is predicted to fuel call for products during the foreseen period. Additionally, high disposable income and changes in lifestyles have led to an increase in sales of consumer devices that is predicted to drive industry expansion. Call for pre-treatment of chromate-free coatings is predicted to increase in the future due to its VOC-free emission properties, providing a great expansion opportunity for the overall coating pre-treatment industry.


Enforcement of government regulations on chromate-based coatings is predicted to hamper industry expansion. Growing concerns about the dangerous effect of coating pre-treatment may limit industry expansion in the near future.

Coating Pre-treatment Market Segmentation:

By type:

  • Phosphate
  • Chromate
  • Chromate free
  • Blast clean

Call for Pre-treatment of chromate-free coatings is predicted to increase in the future due to its VOC-free emission properties, providing a great expansion opportunity for the overall coat Pre-treatment industry.

By application:

  • Building and construction
  • Automotive and transportation
  • Appliances

Automotive and transportation is the largest application of coatings pre-treatment. The construction industry is driven by escalating urbanization in Asia Pacific and the Middle East and Africa, which has resulted in escalated call for residential, commercial and industrial infrastructure.

By metal substrate:

  • Steel
  • Aluminium

Coating Pre-treatment Regional Analysis:

The Coating Pre-treatment report includes the segmentation of Regions with their respective Countries.

  • North America 
  • Europe 
  • Asia Pacific
  • Latin America 
  • Middle East & Africa 

Countries like the United States, China, and Germany are the main businesses for coatings pre-treatment. Due to the growing call on the home front, rising income levels, and easy access to resources, Asia Pacific has become the leading industry for coatings pre-treatment. South America, particularly Brazil, has also become a key industry for coating pre-treatment manufacturers. Not only is the call for coatings pre-treatment predicted to be strong in Brazil, but its proximity to the United States makes it an emerging industry to establish production facilities. The Asia-Pacific region industry dominated the world industry in 2019 due to widespread infrastructure development and construction as a result of rapid industrialization and urbanization. Expansion in the consumer device industry in countries such as India, China and Japan is predicted to fuel industry expansion in the region during the evaluation period. Asia-Pacific is the largest contributor to worldwide industry revenue and is predicted to continue on a major expansion path in the near future. Call in the automotive and construction sectors will help the regional industry gain importance.

The European industry was the second-largest share in 2019 due to the large-scale production and export of auto parts by companies based in the region, particularly in Western Europe. In addition, the growing construction industry in the region is predicted to drive industry expansion in the coming years.
Competitive Landscape:

The global coating pre-treatment industry exhibits a consolidated supplier landscape, with the top four suppliers accounting for more than half of total demand. Companies invest significant funds in research and development activities to improve their visibility in this highly competitive field. New product launches and mergers and acquisitions are the main strategies adopted between 2020 and 2025.

Coating Pre-treatment Market Key Players:

Some of the prominent players operating in the global coating pre-treatment market are Chemetall GmbH (Germany), PPG Industries, Inc. (US), Henkel AG & Co., KGaA (Germany), Nippon Paint Co., Ltd (Japan), Axalta Coating Systems, LLC (US), the Sherwin-Williams Company (US), Akzo Nobel NV (Netherlands), 3M (US), BARTON International (US), Kansai Paint Co., Ltd  (Japan), Troy Chemical Industries (US), and Abrasives Inc. (US).


1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 Type                              

                                5.1.1 Introduction           

                                5.1.2 Phosphate              

                                5.1.3 Chromate

                                5.1.4 Chromate-Free     

                                5.1.5 Blast Clean              

                                5.1.6  Y-o-Y Growth Analysis, By Type    

                                5.1.7  Market Attractiveness Analysis, By Type  

                                5.1.8  Market Share Analysis, By Type    

                5.2 Metal Substrate                       

                                5.2.1 Introduction           

                                5.2.2 Steel          

                                5.2.3 Aluminum               

                                5.2.4 Y-o-Y Growth Analysis, By Metal Substrate               

                                5.2.5 Market Attractiveness Analysis, By Metal Substrate             

                                5.2.6 Market Share Analysis, By Metal Substrate              

                5.3 Application                 

                                5.3.1 Introduction           

                                5.3.2 Automotive & Transportation         

                                5.3.3 Appliances              

                                5.3.4 Building & Cnstruction        

                                5.3.5 Y-o-Y Growth Analysis, By Application         

                                5.3.6  Market Attractiveness Analysis, By Application      

                                5.3.7  Market Share Analysis, By Application       

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                       By Geographical Area

                                       By Type

                                       By Metal Substrate

                                       By Application

                                6.1.4  Market Attractiveness Analysis     

                                       By Geographical Area

                                       By Type

                                       By Metal Substrate

                                       By Application

                                6.1.5  Market Share Analysis      

                                       By Geographical Area

                                       By Type

                                       By Metal Substrate

                                       By Application

                6.2 North America                          

                                6.1.1 Introduction           

                                6.1.2 United States         

                                6.1.3 Canada     

                6.3 Europe                         

                                6.2.1 Introduction           

                                6.2.2 U.K             

                                6.2.3 Spain         

                                6.2.4 Germany 

                                6.2.5 Italy            

                                6.2.6 France       

                6.4 Asia-Pacific                 

                                6.3.1 Introduction           

                                6.3.2 China         

                                6.3.3 India          

                                6.3.4 Japan         

                                6.3.5 Australia   

                                6.3.6 South Korea           

                6.5 Latin America                             

                                6.4.1 Introduction           

                                6.4.2 Brazil          

                                6.4.3 Argentina

                                6.4.4 Mexico     

                                6.4.5 Rest of Latin America          

                6.6 Middle East & Africa                               

                                6.5.1 Introduction           

                                6.5.2 Middle-East            

                                6.5.3 Africa         

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8. Market Leaders' Analysis                                        

                8.1 Chemetall GmbH                     

                                8.1.1 Overview 

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 AkzoNobel N.V.                        

                8.3 Axalata Coating Systems LLC                               

                8.4 PPG Industries                          

                8.5 Henkel Ag & Co. KGgA                           

                8.6 Sherwin-Williams Company                 

                8.7 Nippon Paints Co. Ltd.                           

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10. Market Outlook and Investment Opportunities                                         


                a) List of Tables                

                b) List of Figures                              

  • Global,Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of by type,by application,along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Coating Pretreatment  Market By Region, From 2020-2025( USD Billion )
  2. Global Coating Pretreatment  Market By Type, From 2020-2025( USD Billion )
  3. Global Phosphate Market By Region, From 2020-2025( USD Billion )
  4. Global Chromate Market By Region, From 2020-2025( USD Billion )
  5. Global Chromate-Free Market By Region, From 2020-2025( USD Billion )
  6. Global Blast Clean Market By Region, From 2020-2025( USD Billion )
  7. Global Coating Pretreatment  Market By Metal Substrate, From 2020-2025( USD Billion )
  8. Global Steel  Market By Region, From 2020-2025( USD Billion )
  9. Global Aluminum Market By Region, From 2020-2025( USD Billion )
  10. Global Coating Pretreatment  Market By Application, From 2020-2025( USD Billion )
  11. Global Automotive & Transportation Market By Region, From 2020-2025( USD Billion )
  12. Global Appliances Market By Region, From 2020-2025( USD Billion )
  13. Global Building & Construction Market By Region, From 2020-2025( USD Billion )
  14. Global Coating Pretreatment  Market By Region, From 2020-2025( USD Billion )

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