Cognitive assessment and Training Market Size & Growth (2020 - 2025)
The global cognitive assessment and training market represented US$ 2.8 billion in 2019, and it is estimated to expand with a stunning CAGR of 31.10% during the forecast period from 2020 to 2025.
Cognitive assessment and training is a technique to assess IQ or intelligence level, perceptual skills, verbal and nonverbal skills, and other parameters. This test is used to detect symptoms of cognitive decline in patients. The factors that contribute to the growth of the market are the increase in the geriatric population, awareness of the physical condition of the brain, technological advances, among others.
The analysis obtained after the cognitive evaluation is useful for various functions, such as the cognitive training of individuals, the early detection of dementia among the population, sports management and others. Multiple tools are used to identify individuals who may need further evaluation, and these tests are currently widely used by organizations as part of the recruitment process. This process is used to assess a candidate's competence and aptitude for a position, as well as to predict his future performance, and these are the main characteristics that give rise to the market for cognitive evaluation and training.
Market growth and trends:
The number of clinical trials is expected to increase to the highest CAGR during the forecast period. Cognitive assessment and training solutions help detect even subtle signs of cognitive decline at an early stage due to age, neural disorders, and their drug treatments.
Cognitive assessment solutions are widely used to improve clinical research and development. The inclusion of computerized cognitive tests in the first phase of clinical trials identifies cognitive changes.
Cognitive assessment and training solutions have also found application in the field of education. Education-related companies such as Pearson Evaluation and Houghton Mifflin Harcourt have established a strong presence in various regions to provide a range of assessment and learning services.
Cognitive assessment and training exercises are used by a wide range of employers to make hiring decisions or to improve the mental performance of their employees. Furthermore, brain training includes intense cognitive and psychological exercises to focus and work on essential brain cognitive skills such as reading, writing, learning, memorizing, and reasoning. People's increased awareness of brain health has made brain training an attractive exercise that focuses on improving poor cognitive skills.
Market Drivers and Restraints:
The increasing demand for brain training in the next generation population, the growing aging of the people and the ongoing technological advances in the health care industry are the main drivers of cognitive assessment and training market. In addition, dementia is one of the leading neurological diseases in the world, and the ability of these solutions to detect such neurological disorders is fueling the market growth. However, strict government regulations on global and negative advertising on the effectiveness of brain training are hampering the market growth. Besides, the growing demand for better brain fitness and an increasing number of industry players, resulting in increased competition for value-added solutions, should offer great opportunities for cognitive assessment and the training market.
However, the time limitation in the development of clinically validated brain fitness software, negative media publicity on the effectiveness of brain training, and strict government regulations worldwide are hampering the business expansion.
By Assessment type, the global market is separated as pen & paper based assessment, hosted assessment and biometrics assessment. The pen & paper based assessment accounted for the dominant share in the worldwide business in the review period.
The global market for cognitive assessment and training is segmented by component in solutions and services. The solutions segment is subdivided into the evaluation, data management, project management, data analysis and reporting, etc. The services segment is divided into training, support and advice. Of these, the solutions segment accounts for a notable share that is likely to expand in the foreseen years.
Based on the application, the global market for cognitive assessment and training is segmented into clinical trials, classroom learning, corporate learning, brain training, research, etc. The clinical trials are among the major segments of this business and are estimated to account for a considerable portion in the global revenue in future.
On a vertical basis, the global market for cognitive assessment and training is more segmented in education, healthcare, business, sports, defense and pharmaceuticals. The education sector is foreseen to register the most substantial chunk of the global cognitive assessment and training market size.
Based on geographical segmentation, the Global Cognitive Assessment and Training Market is studied in North America, South America, Europe, Asia-Pacific, the Middle East and Africa. In 2017, North America dominated the worldwide market.
North America is a leader in the cognitive assessment and training market due to the broad base of elderly and dementia patients. The increasing incidence of neurological diseases and the growing adoption of these techniques in schools and universities due to the proliferation of smartphones and tablets may also stimulate demand in the Asia-Pacific region and the Middle East and Africa. Europe is foreseen to experience sustained demand due to the growth of the education sector.
Key market players:
The main players described in the global cognitive assessment and training market are Cambridge Cognition Ltd., Cogstate Ltd., MedAvante Inc., ProPhase LLC, Neurocog Trials Inc., Quest Diagnostics Inc., ProPhase LLC, Eresearchtechnology Inc. and Gompf Brackets Inc. Current and future market trends are described to determine the overall attractiveness of the market.
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Cognitive Assessment and Training Market, By Assessment Type
6.1.1 en & Paper Based Assessment
6.1.2 Hosted Assessment
6.1.3 Biometrics Assessment
6.1.4 Market Size Estimations & Forecasts (2019-2024)
6.1.5 Y-o-Y Growth Rate Analysis
6.1.6 Market Attractiveness Index
6.2 Cognitive Assessment and Training Market, By Component
6.2.3 Market Size Estimations & Forecasts (2019-2024)
6.2.4 Y-o-Y Growth Rate Analysis
6.2.5 Market Attractiveness Index
6.3 Cognitive Assessment and Training Market, By Application
6.3.1 Clinical Trials
6.3.2 Classroom Learning
6.3.3 Corporate Learning
6.3.4 Brain Training
6.3.6 Market Size Estimations & Forecasts (2019-2024)
6.3.7 Y-o-Y Growth Rate Analysis
6.3.8 Market Attractiveness Index
6.4 Cognitive Assessment and Training Market, By Vertical
6.4.7 Market Size Estimations & Forecasts (2019-2024)
6.4.8 Y-o-Y Growth Rate Analysis
6.4.9 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.2 By Assessment Type
7.2.3 By Component
7.2.4 By Application
7.2.5 By Vertical
7.3.1 By Country
220.127.116.11 Rest of Europe
7.3.2 By Assessment Type
7.3.3 By Component
7.3.4 By Application
7.3.5 By Vertical
7.4 Asia Pacific
7.4.1 By Country
18.104.22.168 South Korea
22.214.171.124 South East Asia
126.96.36.199 Australia & NZ
188.8.131.52 Rest of Asia-Pacific
7.4.2 By Assessment Type
7.4.3 By Component
7.4.4 By Application
7.4.5 By Vertical
7.5 Latin America
7.5.1 By Country
184.108.40.206 Rest of Latin America
7.5.2 By Assessment Type
7.5.3 By Component
7.5.4 By Application
7.5.5 By Vertical
7.6 Middle East and Africa
7.6.1 By Country
220.127.116.11 Middle East
7.6.2 By Assessment Type
7.6.3 By Component
7.6.4 By Application
7.6.5 By Vertical
8. Key Player Analysis
8.1 Cambridge Cognition Ltd
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Cogstate Ltd.
8.3 MedAvante Inc
8.4 ProPhase LLC
8.5 Neurocog Trials Inc
8.6 Quest Diagnostics Inc
8.7 ProPhase LLC
8.8 Eresearchtechnology Inc
8.9 Gompf Brackets Inc.
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures