Customised Holidays Market Research Report – Segmentation By Travellers (Solo Travelers, Couples, Families, Groups ) By Mode of Stay (Hotel, Resorts), By Age Group (Below 15 years, 16 to 25, 26 to 35, 36 to 45, 46 to 55, above 55 ), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East - Africa) – Industry Forecast 2024 to 2029.

Updated On: January, 2024
ID: 14413
Pages: 150

Customised Holidays Market Size (2023-2028):

The Customised Holidays Market size is expected to grow with a CAGR of 12.8% during the forecast period. The market was valued at USD 102.41 trillion in 2022 and is expected to reach USD 210.82 trillion by 2028.

Market Overview:

Customised holidays, often called tailor-made vacations, are specially crafted travel experiences designed to suit the individual preferences and needs of travellers. Unlike standard package tours, customised holidays offer a high degree of personalization. Travelers have the freedom to choose various aspects of their trip, including destinations, activities, accommodations, travel dates, and even the pace of their itinerary. These holidays are perfect for those seeking unique and personalized adventures. Whether you're interested in exploring historical sites, savoring local cuisine, embarking on thrilling adventures, or simply relaxing at a tranquil beach, customised holidays are tailored to your desires. Travel agencies and tour operators work closely with travellers to create bespoke itineraries that ensure a one-of-a-kind and unforgettable travel experience, making every journey as unique as the travellers themselves.

Market Drivers:

The Customised Holidays Market is growing due to personalized travel experiences. Travelers are increasingly seeking unique and personalized experiences. These Customized holidays allow them to plan their trips according to their interests and ensure a more meaningful and memorable adventure. As a result, this market demand for tailor-made experiences drives the growth of the Customised Holidays Market.

Diverse travel preferences play a significant role in driving the Customised Holidays Market. Travellers have unique interests when it comes to exploring new destinations. The Customised holidays are designed to accommodate this diversity and offer tailored experiences for cultural enthusiasts, adventure seekers, leisure travellers, and more. This flexibility attracts a broader audience of travellers, ensuring that everyone can plan a vacation that aligns with their unique preferences. As a result, the customised holidays market continues to thrive and meet the market demand.

Market Restraints:

The cost implications are a significant restraint of the Customised Holidays Market. Customised holidays often come with a higher price tag compared to pre-packaged tours. This is because personalized services, unique experiences, and tailored itineraries demand more resources and effort from travel providers. This cost factor may discourage travellers who are looking for budget-friendly options or those who find the expenses prohibitive. As a result, it potentially slows down the market's growth.

Market Opportunities:

The Customised Holidays Market presents a significant opportunity for Ongoing technological advancement. The integration of advanced technology, such as artificial intelligence and machine learning, can enhance the customization process by providing personalized recommendations and real-time travel information. As a result, this technology-driven approach can create growth opportunities for customised holidays, and attract tech-savvy travellers looking for seamless planning and unique experiences.




Market Size Available

2022 – 2028

Base Year


Forecast Period

2023 - 2028



Segments Covered

By Travellers, Travellers, Age Group, and Region.


Various Analyses Covered

Global, Regional and Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa


Market Leaders Profiled

TCS World Travel, Kensington Tours, Zicasso, Black Tomato, Scott Dunn, Abercrombie & Kent, Enchanting Travels, Butterfield & Robinson, Original Travel, Artisans of Leisure, and Others.


Market Segmentation:

Customised Holidays Market - By Travellers:

  • Solo Travelers
  • Couples
  • Families
  • Groups

The couples segment dominates the Customised holiday market share due to their preference for romantic getaways, flexible budgets, and the desire to create intimate and memorable experiences. Their willingness to invest in customised packages tailored to their romantic vacations makes them a prominent traveller type in this market. The solo travellers segment is deemed to have a significant growth rate during the forecast period.

Customised Holidays Market - By Mode of Stay:

  • Hotel
  • Resorts

The Resorts segment is gaining traction over the shares of the Customised Holidays Market due to their diverse offerings, catering to various traveller preferences. They provide luxury and comfort, which aligns with the expectations of customised holidays, offering spacious accommodations, gourmet dining, and premium services for a personalized and memorable experience. The hotel segment is also likely to hit a prominent growth rate by the end of 2028.

Customised Holidays Market - By Age Group:

  • Below 15 years
  • 16 to 25
  • 26 to 35
  • 36 to 45
  • 46 to 55
  • above 55

The age group of 26 to 35 dominates the Customised holiday market due to its active exploration tendencies and tech-savvy nature. These travellers seek personalized adventures, using online platforms to plan and book unique experiences, making them a significant driver of the market's growth.

Market Regional Analysis:

  • North America
  • Europe
  • Asia-pacific
  • Middle-East and Africa
  • Latin America

North America dominates the Customised holiday market size due to its affluent population and a strong desire for personalized travel experiences. The region's travellers have higher disposable income, making them more inclined to invest in customised trips.

Europe is positioned second in leading the largest shares of the Customised Holidays Market due to its rich tapestry of cultures and attractions encourages travellers to create personalized itineraries to explore historical sites, culinary delights, and scenic landscapes.

The Asia-Pacific region has been growing at a higher rate in the past few years. Growing middle-class populations in countries like China and India have increased the demand for unique travel experiences.

The Middle East's luxury resorts and Africa's safari adventures offer opportunities for the Middle East & Africa customized holidays market. While still growing, these regions are gradually adopting customized travel packages to cater to tourists' preferences.

Impact of COVID-19 on the Customised Holidays Market:

The COVID-19 pandemic had a significant impact on the customised holidays market. Initially, Travel restrictions, lockdowns, and health concerns led to a sharp decline in travel demand. Many travellers postponed or cancelled their customised trips due to uncertainty and safety precautions. Travel agencies and operators faced unprecedented challenges, with reduced bookings and financial strains. However, the pandemic also highlighted the importance of flexibility and personalized travel experiences. As the situation gradually stabilizes, there is an opportunity for the customised holiday market to rebound. Travelers, now more than ever, value tailor-made trips that cater to their preferences and safety concerns. With proper health and safety measures in place, the market can adapt and evolve to meet the changing needs and desires of travellers in the post-pandemic era.

Market Key Players:

  1. TCS World Travel
  2. Kensington Tours
  3. Zicasso
  4. Black Tomato
  5. Scott Dunn
  6. Abercrombie & Kent
  7. Enchanting Travels
  8. Butterfield & Robinson
  9. Original Travel
  10. Artisans of Leisure

Market Key Developments:

  • In 2021, TCS World Travel introduced sustainable travel options, emphasizing eco-friendly accommodations, responsible wildlife viewing, and conservation efforts in response to growing eco-conscious traveller preferences.
  • In 2021, Kensington Tours launched a mobile app that provides travellers with real-time updates, customized itineraries, and access to local guides, enhancing the overall travel experience.
  • In 2022, Black Tomato expand its portfolio of adventurous experiences, catering to thrill-seeking travelers who want to personalize their holidays with unique adventures.

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Frequently Asked Questions

1. What is the CAGR of the Customised Holidays Market from 2023-2028?

The Customised Holidays Market is expected to grow with a CAGR of 12.8% during the forecast period.

2. Which is the dominating region for the Customised Holidays Market share?

North America region is currently dominating the Customised Holidays Market share by region.

3. Which age group type is dominating the market for Customised Holidays Market?

The "26 to 35" age group dominates the Customised Holidays Market by age group type.

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