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Pulished Date February, 2021
ID: 11013
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Dating Services Market by Type (Online and Traditional), Service (Matchmaking, Social Dating, Adult Dating, Niche Dating), and Demographics (Adult and Generation X): Opportunity Analysis and Industry Forecast, 2021–2026

Pulished: February, 2021
ID: 11013
Pages: 175

Dating Services Market Size & Growth (2021-2026):

The dating services market was assessed to be $ 7.7 billion in 2021 and is anticipated to reach $ 9.5 billion by 2026, registering a CAGR of 5.2% from 2021 to 2026.

The dating service provides an optimal platform for consumers to communicate via computer or mobile applications with interested persons. With more and more consumers embracing the concept of meeting a random stranger, dating services have become very credible. Verification procedures have also been tightened, as very few spoofed profiles have become a safe environment for dating service customers.

Humans have recognized the need for relationships, but finding a suitable partner remains a challenge. These challenges are now being met through the invention and spread of Internet services. Online dating is gaining more ground than ever due to the penetration of internet services around the world. These platforms have provided a vast social network, an easy-to-use interface, and real-time location-based dating in search of the population. With the proliferation of social media platforms and the increasing penetration of smartphones and other wearable devices, the dating services industry is now poised to take advantage of the colossal revenue opportunity.

Recent Developments:

In 2018, Badoo, a major player in the internet dating industry, announced the inclusion in its apps that offer its users the ability to chat face-to-face live video chat features. Therefore, the adoption of technology is among the most important trends in the development of the Internet search services market.

eHarmony, a major player in online dating services, recently announced that it will develop an AI-enabled feature, which nudgers offer to meet individually after chatting.

Dating Services Market Drivers and Restraints:

The increase in the use of internet services has increased the visibility of various online platforms for dating services. These online dating services/platforms provide instant matches between the right partners in terms of lifestyle and outlook, making it easy for their clients to find their relevant partners in no time. The lucrative services provided by these online dating services lead to an increase in the enrolment or sign-up rate of the target customers, which in turn drives the growth of the global dating services market. However, the industry also faces challenges related to fraudulent activity and serious privacy and security risks. There has been a significant increase in the number of subscriptions over the past two decades, due to the increased popularity of various online dating sites. With the advent of various online dating sites like Match.com, Tinder, OkCupid, and others, clients all over the world have created online dating profiles. However, not all accounts were created to prove to be genuine. The problem of fake online accounts escalated, ultimately creating a serious challenge for real-time users to trust to start conversations. In addition, these cases damage the reputation of online dating sites. Hence, fraud is one of the major concerns and hinders the growth of the global dating services market.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

Based on the type, Service, Demographics, Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Grindr LLC, Love Group Global Ltd., Badoo, eharmony, Inc., Spark Networks SE, Zoosk Inc., The Meet Group Inc., Spice of Life, Match Group, Inc., and rsvp.com.au Pty Ltd.

Market segmentation:

Dating Services Market Depending on the type:

The global market is divided into online and offline. Depending on the service, the market is studied through matchmaking, social gatherings, adult dating, and niche dating. Based on demographics, the global market is segmented into Adult and Gen X. By region, the market is surveyed in North America, Europe, Asia-Pacific, and LAMEA.

Dating Services Market Based on the type:

The Online segment leads the way in terms of market share. Rising per capita income, rising numbers of singles, and client preference for non-monogamous relationships have skyrocketed, leading to an increase in online dating service subscription rates among millennials.

Dating Services Market According to the type of service:

Social gatherings are created specifically for millennials looking for an instant connection. Social dating has two different types of business models, including a free membership and a paid membership. The paid subscription provides lucrative services and easy access to find a partner according to your preferences.

Dating Services Market Based on demographics:

The global market is divided between adults and Gen X. The adult segment leads in terms of market share and will continue to hold its importance throughout the forecast period.

Regional Analysis:

Depending on the region, the global dating services market is studied in

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Regionally, the dating services market is more popular in the areas like North America and Europe. Penetration of online dating services in Western Europe, North America, and major Asian regions is high. Recent developments of online dating services in terms of technology are driving market growth in developed regions. For example, AI has been adopted in various services provided.

Several global brands are gaining ground in regions such as North America, Europe, and Asia-Pacific. Of these, North America has the largest share of the global social dating segment. Tinder and OKCupid are some of the most downloaded apps among millennials. 

Key market players:

Some of the major players in the global dating services market are Grindr LLC, Love Group Global Ltd., Badoo, eharmony, Inc., Spark Networks SE, Zoosk Inc., The Meet Group Inc., Spice of Life, Match Group, Inc., and rsvp.com.au Pty Ltd.

1. Introduction                                

               1.1 Market Definition                    

               1.2 Scope of the report                 

               1.3 Study Assumptions                  

               1.4 Base Currency, Base Year and Forecast Periods    

2. Research Methodology                                          

               2.1 Analysis Design                         

               2.2 Research Phases                      

                              2.2.1 Secondary Research            

                              2.2.2 Primary Research  

                              2.2.3 Data Modelling      

                              2.2.4 Expert Validation   

               2.3 Study Timeline                          

3. Report Overview                                       

               3.1 Executive Summary                 

               3.2 Key Inferencees                       

4. Market Dynamics                                      

               4.1 Impact Analysis                        

                              4.1.1 Drivers      

                              4.1.2 Restaints  

                              4.1.3 Opportunities         

               4.2 Regulatory Environment                       

               4.3 Technology Timeline & Recent Trends 

5. Competitor Benchmarking Analysis                                    

               5.1 Key Player Benchmarking                      

                              5.1.1 Market share analysis         

                              5.1.2 Products/Service   

                              5.1.3 Regional Presence

               5.2 Mergers & Acquistion Landscape                       

               5.3 Joint Ventures & Collaborations                         

6. Market Segmentation                              

               6.1 Dating Services Market, By Type                        

                              6.1.1 Online       

                              6.1.2 Traditional              

     6.1.3 Market Size Estimations & Forecasts (2021-2026)     

                              6.1.4 Y-o-Y Growth Rate Analysis              

                              6.1.5 Market Attractiveness Index             

               6.2 Dating Services Market, By Service                    

                              6.2.1 Matchmaking         

                              6.2.2 Social Dating          

                              6.2.3 Adult Dating           

                              6.2.4 Niche Dating          

      6.2.5 Market Size Estimations & Forecasts (2021-2026)     

                              6.2.6 Y-o-Y Growth Rate Analysis              

                              6.2.7 Market Attractiveness Index             

               6.3 Dating Services Market, By Demographics                     

                              6.3.1 Generation X          

                              6.3.2 Adult         

6.3.3 Market Size Estimations & Forecasts (2021-2026)     

                              6.3.4 Y-o-Y Growth Rate Analysis              

                              6.3.5 Market Attractiveness Index             

7. Geographical Landscape                                        

   7.1 Global Identity Governance and Administration Market, by Region    

               7.2 North America - Market Analysis (2021- 2026)  

                              7.2.1 By Country              



                              7.2.2 By Type     

                              7.2.3 By Service

                              7.2.4 By Demographics  

               7.3 Europe                        

                              7.3.1 By Country              






                                    Rest of Europe

                              7.3.2 By Type     

                              7.3.3 By Service

                              7.3.4 By Demographics  

               7.4 Asia Pacific                 

                              7.4.1 By Country              




                                    South Korea

                                    South East Asia

                                    Australia & NZ

                                    Rest of Asia-Pacific

                              7.4.2 By Type     

                              7.4.3 By Service

                              7.4.4 By Demographics  

               7.5 Latin America                           

                              7.5.1 By Country              




                                    Rest of Latin America

                              7.5.2 By Type     

                              7.5.3 By Service

                              7.5.4 By Demographics  

               7.6 Middle East and Africa                           

                              7.6.1 By Country              

                                    Middle East


                              7.6.2 By Type     

                              7.6.3 By Service

                              7.6.4 By Demographics  

8. Key Player Analysis                                   

               8.1 Grindr LLC                   

                              8.1.1 Business Description            

                              8.1.2 Products/Service   

                              8.1.3 Financials 

                              8.1.4 SWOT Analysis       

                              8.1.5 Recent Developments         

                              8.1.6 Analyst Overview  

               8.2 Love Group Global Ltd                           

               8.3 Badoo                         

               8.4 eharmony, Inc                          

               8.5 Spark Networks SE                  

               8.6 Zoosk Inc                    

               8.7 The Meet Group Inc                

               8.8 Spice of Life               

               8.9 Match Group, Inc                     

               8.10 rsvp.com.au Pty Ltd                             

9. Market Outlook & Investment Opportunities                                  


               List of Tables                    

               List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identify the regions that are still untapped
  • Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Dating Services Market Market By Region, From 2021-2026 ( USD Billion )
  2. Global Dating Services Market Market By Type, From 2021-2026 ( USD Billion )
  3. Global Online Market By Region, From 2021-2026 ( USD Billion )
  4. Global Traditional Market By Region, From 2021-2026 ( USD Billion )
  5. Global Dating Services Market Market By Service, From 2021-2026 ( USD Billion )
  6. Global Matchmaking Market By Region, From 2021-2026 ( USD Billion )
  7. Global Social Dating Market By Region, From 2021-2026 ( USD Billion )
  8. Global Adult Dating Market By Region, From 2021-2026 ( USD Billion )
  9. Global Niche Dating Market By Region, From 2021-2026 ( USD Billion )
  10. Global Dating Services Market Market By Demographics, From 2021-2026 ( USD Billion )
  11. Global Generation X Market By Region, From 2021-2026 ( USD Billion )
  12. Global Adult Market By Region, From 2021-2026 ( USD Billion )

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