The dating services market was assessed to be $ 7.7 billion in 2021 and is anticipated to reach $ 9.5 billion by 2026, registering a CAGR of 5.2% from 2021 to 2026.
The dating service provides an optimal platform for consumers to communicate via computer or mobile applications with interested persons. With more and more consumers embracing the concept of meeting a random stranger, dating services have become very credible. Verification procedures have also been tightened, as very few spoofed profiles have become a safe environment for dating service customers.
Humans have recognized the need for relationships, but finding a suitable partner remains a challenge. These challenges are now being met through the invention and spread of Internet services. Online dating is gaining more ground than ever due to the penetration of internet services around the world. These platforms have provided a vast social network, an easy-to-use interface, and real-time location-based dating in search of the population. With the proliferation of social media platforms and the increasing penetration of smartphones and other wearable devices, the dating services industry is now poised to take advantage of the colossal revenue opportunity.
Recent Developments:
In 2018, Badoo, a major player in the internet dating industry, announced the inclusion in its apps that offer its users the ability to chat face-to-face live video chat features. Therefore, the adoption of technology is among the most important trends in the development of the Internet search services market.
eHarmony, a major player in online dating services, recently announced that it will develop an AI-enabled feature, which nudgers offer to meet individually after chatting.
Dating Services Market Drivers and Restraints:
The increase in the use of internet services has increased the visibility of various online platforms for dating services. These online dating services/platforms provide instant matches between the right partners in terms of lifestyle and outlook, making it easy for their clients to find their relevant partners in no time. The lucrative services provided by these online dating services lead to an increase in the enrolment or sign-up rate of the target customers, which in turn drives the growth of the global dating services market. However, the industry also faces challenges related to fraudulent activity and serious privacy and security risks. There has been a significant increase in the number of subscriptions over the past two decades, due to the increased popularity of various online dating sites. With the advent of various online dating sites like Match.com, Tinder, OkCupid, and others, clients all over the world have created online dating profiles. However, not all accounts were created to prove to be genuine. The problem of fake online accounts escalated, ultimately creating a serious challenge for real-time users to trust to start conversations. In addition, these cases damage the reputation of online dating sites. Hence, fraud is one of the major concerns and hinders the growth of the global dating services market.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2021 – 2026 |
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Base Year |
2020 |
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Forecast Period |
2021 - 2026 |
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CAGR |
5.2% |
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Segments Covered |
Based on the type, Service, Demographics, Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Grindr LLC, Love Group Global Ltd., Badoo, eharmony, Inc., Spark Networks SE, Zoosk Inc., The Meet Group Inc., Spice of Life, Match Group, Inc., and rsvp.com.au Pty Ltd. |
The global market is divided into online and offline. Depending on the service, the market is studied through matchmaking, social gatherings, adult dating, and niche dating. Based on demographics, the global market is segmented into Adult and Gen X. By region, the market is surveyed in North America, Europe, Asia-Pacific, and LAMEA.
The Online segment leads the way in terms of market share. Rising per capita income, rising numbers of singles, and client preference for non-monogamous relationships have skyrocketed, leading to an increase in online dating service subscription rates among millennials.
Social gatherings are created specifically for millennials looking for an instant connection. Social dating has two different types of business models, including a free membership and a paid membership. The paid subscription provides lucrative services and easy access to find a partner according to your preferences.
The global market is divided between adults and Gen X. The adult segment leads in terms of market share and will continue to hold its importance throughout the forecast period.
Regional Analysis:
Depending on the region, the global dating services market is studied in
Regionally, the dating services market is more popular in the areas like North America and Europe. Penetration of online dating services in Western Europe, North America, and major Asian regions is high. Recent developments of online dating services in terms of technology are driving market growth in developed regions. For example, AI has been adopted in various services provided.
Several global brands are gaining ground in regions such as North America, Europe, and Asia-Pacific. Of these, North America has the largest share of the global social dating segment. Tinder and OKCupid are some of the most downloaded apps among millennials.
Key market players:
Some of the major players in the global dating services market are Grindr LLC, Love Group Global Ltd., Badoo, eharmony, Inc., Spark Networks SE, Zoosk Inc., The Meet Group Inc., Spice of Life, Match Group, Inc., and rsvp.com.au Pty Ltd.
1. Introduction
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.1.1 Drivers
4.1.2 Restaints
4.1.3 Opportunities
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.2 Products/Service
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Dating Services Market, By Type
6.1.1 Online
6.1.2 Traditional
6.1.3 Market Size Estimations & Forecasts (2021-2026)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Dating Services Market, By Service
6.2.1 Matchmaking
6.2.2 Social Dating
6.2.3 Adult Dating
6.2.4 Niche Dating
6.2.5 Market Size Estimations & Forecasts (2021-2026)
6.2.6 Y-o-Y Growth Rate Analysis
6.2.7 Market Attractiveness Index
6.3 Dating Services Market, By Demographics
6.3.1 Generation X
6.3.2 Adult
6.3.3 Market Size Estimations & Forecasts (2021-2026)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2021- 2026)
7.2.1 By Country
7.2.1.1 USA
7.2.1.2 Canada
7.2.2 By Type
7.2.3 By Service
7.2.4 By Demographics
7.3 Europe
7.3.1 By Country
7.3.1.1 UK
7.3.1.2 France
7.3.1.3 Germany
7.3.1.4 Spain
7.3.1.5 Italy
7.3.1.6 Rest of Europe
7.3.2 By Type
7.3.3 By Service
7.3.4 By Demographics
7.4 Asia Pacific
7.4.1 By Country
7.4.1.1 China
7.4.1.2 India
7.4.1.3 Japan
7.4.1.4 South Korea
7.4.1.5 South East Asia
7.4.1.6 Australia & NZ
7.4.1.7 Rest of Asia-Pacific
7.4.2 By Type
7.4.3 By Service
7.4.4 By Demographics
7.5 Latin America
7.5.1 By Country
7.5.1.1 Brazil
7.5.1.2 Argentina
7.5.1.3 Mexico
7.5.1.4 Rest of Latin America
7.5.2 By Type
7.5.3 By Service
7.5.4 By Demographics
7.6 Middle East and Africa
7.6.1 By Country
7.6.1.1 Middle East
7.6.1.2 Africa
7.6.2 By Type
7.6.3 By Service
7.6.4 By Demographics
8. Key Player Analysis
8.1 Grindr LLC
8.1.1 Business Description
8.1.2 Products/Service
8.1.3 Financials
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Love Group Global Ltd
8.3 Badoo
8.4 eharmony, Inc
8.5 Spark Networks SE
8.6 Zoosk Inc
8.7 The Meet Group Inc
8.8 Spice of Life
8.9 Match Group, Inc
8.10 rsvp.com.au Pty Ltd
9. Market Outlook & Investment Opportunities
Appendix
List of Tables
List of Figures
