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Pulished Date October, 2021
ID: 12319
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Electric Rice Cooker Market segmented by Capacity (Small Volume, Medium Volume, Large Volume, Extra Large Volume), By End User (Household, Commercial), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Stores, Others), And by Geography¬– Size, Share & Trends (2021-2026)

Pulished: October, 2021
ID: 12319
Pages: 175

Electric Rice Cooker Market Growth & Size (2021-2026):

Electric Rice Cooker market is valued at USD 3.8 billion in 2020 and is poised to escalate at USD 5.5 billion by 2026, registering at a CAGR of 6.4% during the projected timeframe 2021-2026. In the year 2021, The market expanding gradually, and with the significant players adopting new tactics, the market is forecasted to increase throughout the projected timeframe 2021-2026.

Because of their hectic lifestyles, customers' preference for convenience products has risen in recent years. Due to less time and monitoring required for cooking rice, Electric rice cookers have rapidly become one of the dominant appliances in the market. In addition, with the increased number of working women entering the workforce, customers have become more dependent on electric appliances that are simple to use and take less time to prepare. As a result, the global market for electric rice cookers has surged. Furthermore, rising cooking gas prices have diverted consumers' attention away from gas-based kitchen appliances and toward electricity kitchen appliances.

Drivers and Restraints:

Growth in rice production and growing interest in rice among consumers are central points for driving the endeavors of producers to make inventive commercial rice cookers, which is foreseen to being the pillar for the commercial rice cooker market growth as well as revenue.

Further, the growing usage of commercial rice cookers permits users to cook a wide range of grains, from wild rice to white rice, brown rice, oats, and polenta. In addition, the growing popularity of brown rice among consumers is driving demand for industrial rice cookers, which is expected to drive the worldwide commercial rice cooker market shortly.

Recent Developments:

In April 2019, In India, Xiaomi declared the launching of the Mijia Smart Rice Cooker. Besides rice, this new mijia smart rice cooker will also be capable of making pizza, pasta, burger, noodles, and biryani better.

In July 2019, Los Angeles' Anti-Social Social Club signed a partnership deal with Cuckoo to manufacture an electric rice cooker. These initiatives are targeted at persons who prefer to be live alone.

Significant Challenges in the marketplace:

The global market for commercial rice cookers is fiercely competitive, with many local and international firms competing for market share. Commercial rice cookers are used to create several types of rice, including white rice, brown rice, cornmeal, and oats, without constantly checking the process.

Competition in the marketplace:

The market appears to be diversified, and the competitive ecosystem is rather intense due to various corporations, including Newell Brands and multinational Brands.

Product innovation and product expansion are the two main factors that help the manufacturers of electric rice cookers hold the profits.




Market Size Available


Base Year


Forecast Period




Segments Covered

  • By Capacity

  • By End-User

  • Distribution Channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Panasonic Corp, Tiger Corporation, Bajaj Electricals, Philips AG, Zojirushi America Corporation, Toshiba Corporation, Aroma Housewares Company, Sunbeam Products Inc.

Market Segmentation:

Electric Rice Cooker Market By Capacity:

  • Low Volume
  • Medium Volume
  • Large Volume
  • Extra Large Volume

By capacity, the market is segmented as low volume, medium volume, and large volume. Due to the increasing awareness in the developing countries for the electric rice cookers and this demand is majorly for the household purposes and for which the low volume and medium volume cookers are considered, the low and medium volume segments are showing the significant growth rate during the forecast period. At the same time, the large and extra-large volume cookers are used for commercial purposes and increasing fast-food restaurants creating a demand for the large volume cookers in the market.

Electric Rice Cooker Market By End-User:

  • Commercial
  • Household

In the international market, the household segment held the largest market share. Electric rice cookers have long been the favorite cooking tool of household users, particularly in regions where rice and rice-related products are common ingredients. The demand for electric rice cookers from domestic consumers is supposed to lead the sector during 2021-2026, owing to the increasing demand for convenience products.

Electric Rice Cooker Market By Distribution Channel:

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online Stores
  • Others

The offline Stores distribution channel seemed to have the largest market share of electric rice cooker sales. On the other hand, most of the world's population tends to buy electric kitchen appliances like cookers in real locations instead of online stores. Nearly 40-50 % of the users in nations like the United States prefer to purchase electric kitchen and house appliances in offline stores rather than online stores. Moreover, the significant number of store outlets, particularly in developing economies such as China, India, and Brazil, is anticipated to rise the exposure of these electrical home products across offline channels.

Expanding sales of electric rice cookers at the specialty stores, retail kitchen appliances stores, hypermarkets, supermarkets, and warehouses are anticipated to fuel market expansion further and further, with the offline distribution network segment holding for a significant market share all through the projection timeframe.

Electric Rice Cooker Market-by Geography:

  • North America
  • Europe
  • Asia Pacific
  • South America
  • The Middle East and Africa

In 2020, the Asia Pacific region dominated the industry, followed by Europe, North America, and the rest. Thus, an Asia-Pacific region is projected to become the most predominant region with in market during the projected timeframe. Increasing urbanization, powerful brand promotion methods of manufacturers, and an increase in disposable income of consumers in the market are some of the principal reasons leading to the rise of electrical rice cooker sales in the Asia Pacific region.

Additionally, the rising working women population in Asian economies such as India and China is accelerating market expansion even rapidly, as these customers demand quality kitchen equipment with multifunctional capabilities. Also, consumers have increased awareness about the benefits of low emission kitchen appliances, which would boost demand for electric rice cookers in the Asia Pacific region.

COVID 19 impact on the Global Electric Rice Cooker Market:

Production units have been shut down due to the lockdown procedures and work from home activities in the recent global COVID 19 pandemic. As a result, a decrease in production capacity is seen in 2020, leading to the overall electric rice cooker market's downturn in the entire year. Moreover, the development of the community restaurants for supplying meals to the daily working class and other poor workers in nations such As India in the Asia Pacific market is stirring up market demand for the electric cookers for large scale rice cooking, letting the market hold steady even during the recent COVID 19 emergency.

Major Key Players in the Market:

  • Panasonic Corp
  • Tiger Corporation
  • Bajaj Electricals
  • Philips AG
  • Zojirushi America Corporation
  • Toshiba Corporation
  • Aroma Housewares Company
  • Sunbeam Products Inc

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Electric Rice Cooker Market, By Capacity                       

                                6.1.1 Small Volume         

                                6.1.2 Medium Volume  

                                6.1.3 Large Volume        

                                6.1.4 Extra Large Volume             

                                6.1.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.6 Y-o-Y Growth Rate Analysis             

                                6.1.7 Market Attractiveness Index          

                6.2 Electric Rice Cooker Market, By End User                      

                                6.2.1 Household              

                                6.2.2 Commercial            

                                6.2.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

       6.3 Electric Rice Cooker Market, By Distribution Channel                               

                                6.3.1 Hypermarkets/Supermarkets         

                                6.3.2 Specialty Stores    

                                6.3.3 Online Stores         

                                6.3.4 Others      

                                6.3.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.6 Y-o-Y Growth Rate Analysis             

                                6.3.7 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Electric Rice Cooker Market, by Region                            

                7.2 North America - Market Analysis (2021 - 2026)                            

                                7.2.1 By Country              



                                7.2.2 By Capacity             

                                7.2.3 By End User            

                                7.2.4 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Capacity             

                                7.3.3 By End User            

                                7.3.4 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Capacity             

                                7.4.3 By End User            

                                7.4.4 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Capacity             

                                7.5.3 By End User            

                                7.5.4 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Capacity             

                                7.6.3 By End User            

                                7.6.4 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Panasonic Corp                         

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Tiger Corporation                     

                8.3 Bajaj Electricals                         

                8.4 Philips AG                    

                8.5 Zojirushi America Corporation                            

                8.6 Toshiba Corporation                               

                8.7 Aroma Housewares Company                            

                8.8 Sunbeam Products Inc                           

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional, and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identifying the regions that are still untapped
  • The segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis, and analyst overview to study and sustain the market environment
  • Competitive landscape analysis lists out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies, and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Electric Rice Cooker Market By Region, From 2021-2026 ( USD Billion )
  2. Global Electric Rice Cooker Market By Capacity, From 2021-2026 ( USD Billion )
  3. Global Small Volume Market By Region, From 2021-2026 ( USD Billion )
  4. Global Medium Volume Market By Region, From 2021-2026 ( USD Billion )
  5. Global Large Volume Market By Region, From 2021-2026 ( USD Billion )
  6. Global Extra Large Volume Market By Region, From 2021-2026 ( USD Billion )
  7. Global Electric Rice Cooker Market By End User, From 2021-2026 ( USD Billion )
  8. Global Household Market By Region, From 2021-2026 ( USD Billion )
  9. Global Commercial Market By Region, From 2021-2026 ( USD Billion )
  10. Global Electric Rice Cooker Market By Distribution Channel, From 2021-2026 ( USD Billion )
  11. Global Hypermarkets/Supermarkets Market By Region, From 2021-2026 ( USD Billion )
  12. Global Specialty Stores Market By Region, From 2021-2026 ( USD Billion )
  13. Global Online Stores Market By Region, From 2021-2026 ( USD Billion )
  14. Global Others Market By Region, From 2021-2026 ( USD Billion )

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