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Pulished Date March, 2021
ID: 11330
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Global Emotion Analytics Market - Segmented By Application (Sales and Marketing Management, Customer Experience Management, Workforce Management, Competitive Intelligence, Public Safety, and Law Enforcement), By Type (Text Analytics, Speech Analytics, Facial Analytics, and Video Analytics), By Vertical Size (Retail, BFSI, IT and Telecommunication, Retail, Healthcare, Media and Entertainment, Government, Others (Travel and Hospitality, and Energy and Utilities)) and By Region: Forecast (2021-2026)

Pulished: March, 2021
ID: 11330
Pages: 150

Global Emotion Analytics Market Size & Growth Analysis

The global emotion analytics market size to grow from USD 2.2 billion in 2019 to USD 6.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 15.8% during the forecast period. 

The major factors that drive the global emotion analytics market are the need for higher customer satisfaction, adherence to regulatory and compliance standards, rising significance for real-time emotion analytics, and increasing need for emotion analytics software and services to cater to the growing Business Process Outsourcing (BPO) sector.

The global emotion analytics market is anticipated to gain strong demand over the forecast period. This is mainly due to the huge requirement for higher customer satisfaction, along with the growing significance for real-time emotion analytics. Additionally, the growing need for emotion analytics software and services and the adherence to regulatory and compliance standards would further drive the demand of the global emotion analytics market in the near future.

Drivers and Restraints 

The strong demand for big data analytics and artificial intelligence would enhance new growth opportunities for the market in the coming years. Moreover, the increasing amount of web content is urging the end-users to opt for emotion analytics software in examining the behavior of individuals. Leading organizations around the world adopted implementing cloud-based mobile and biometric technologies in higher weights, which in turn, will boost the demand of the market.

The emotion analytics software is in huge demand and is widely used by several end-users, including industrial, enterprises, defense and security agencies, and commercial. With the rapid digitalization, there has been an enormous increase in demand for improvised sales performance, which is driving the usage of emotion analytics software over the coming years. Emotion analytics software assists several companies in data collection, data classification, data analytics, and data visualization. This software is also used for building on top of a customer relationship management (CRM) system or for a standalone application. However, on the other hand, the high cost related to the deployment and usage of emotion analytics is a major factor that is restricting the global emotion analytics market growth over the forecast period.

Recent Developments

  • In March 2019, Tobii launched new tools and resources for VR, AR, XR, and PC development. These Software Development Kit (SDK) resources and tools made easy integration of eye-tracking technology and created enhanced experiences for customers.

Market Segmentation

The segmentation of the Global Emotion Analytics Market is segmented and sub-segmented into the following categories:

Global Emotion Analytics Market – By Type

  • Text Analytics
  • Speech Analytics
  • Video Analytics
  • Facial Analytics

On the basis of type, the text analytics segment is anticipated to have a faster CAGR over the forecast period. The increase in the adoption of emotion analytics software for automating the process of translating a large amount of unstructured text into quantitative data to gain insights, trends, and patterns related to the consumers is one of the primary factors that contribute to the growth of the segment. The use of emotion analytics software with data visualization tools has been helping large organizations in understanding data and making better decisions.

Global Emotion Analytics Market – By Application

On the basis of application. customer experience management is anticipated to grow at a higher CAGR during the forecast period. The emotion analytics software extracts valuable insights from all customer touchpoints and channels across the company, such as texts, chats, emails, calls, and social media platforms. The software uses historical data and real-time information to recognize trends and patterns of the customers, thereby allowing the agent to tailor their words accordingly while on the call.

Global Emotion Analytics Market – By Vertical

  • Retail
  • BFSI
  • IT and Telecommunication
  • Retail
  • Healthcare
  • Media and Entertainment
  • Government
  • Others (Travel and Hospitality, and Energy and Utilities)

On the basis of vertical, the retail segment is anticipated to lead the market during the forecast period. The retail vertical is massively transforming, as mobile e-commerce is becoming a common practice in large numbers and is replacing the brick and mortar stores. There are several factors that come into the picture for the growth of this segment in the global emotion analytics market. The introduction of numerous e-commerce players has led to competition in the online retail market. In addition, the leading retail players have shifted their focus to the identification of emerging trends by analyzing the voice of the customer and producing insights as per their preferences.

Regional Analysis

The regional analysis of the emotion analytics market is studied for regions such as:

  1. Asia Pacific
  2. North America
  3. Europe
  4. Rest of the World.

North America is the leading region of the world in the market share. The emotion analytics market in this region has a very high demand due to the growth in the adoption of cloud-based face recognition software in the organization, which is upsurging the market growth to a large extent. 

The emotion analytics market in Europe is anticipated to gain rapid growth in the near future.

Asia Pacific countries, namely Japan, China, and India, are emerging into the emotion analytics market in the globe, which is expected to grow at the highest CAGR during the forecast period.

Key Market Players 

Major vendors in the emotion analytics market include Affectiva, Beyond Verbal, iMotions, Kairos AR, Noldus Information Technology, Cogito, Tobii, Sentiance, NVISO, Lexalytics, Sensum, IBM, Microsoft, Google, Gorilla Technology, Adoreboard, Retinad Virtual Reality Inc, Apple, Neuromore Inc, Lightspeed LLC, Eyris (EmoVu), RealComm Global LLC among others.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Emotion Analytics Market, By Type                  

                                6.1.1 Text Analytics        

                                6.1.2 Speech Analytics  

                                6.1.3 Facial Analytics      

                                6.1.4 Video Analytics     

                                6.1.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.6 Y-o-Y Growth Rate Analysis              

                                6.1.7 Market Attractiveness Index           

                6.2 Emotion Analytics Market, By Application                     

                                6.2.1 Sales and Marketing Management

                                6.2.2 Customer Experience Management             

                                6.2.3 Workforce Management  

                                6.2.4 Competitive Intelligence   

                                6.2.5 Public Safety          

                                6.2.6 Law Enforcement

                                6.2.7 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.8 Y-o-Y Growth Rate Analysis              

                                6.2.9 Market Attractiveness Index           

                6.3 Emotion Analytics Market, By Vertical Size                    

                                6.3.1 Retail         

                                6.3.2 BFSI           

                                6.3.3 IT and Telecommunication

                                6.3.4 Retail         

                                6.3.5 Healthcare              

                                6.3.6 Media and Entertainment

                                6.3.7 Government          

                                6.3.8 Others (Travel and Hospitality, and Energy and Utilities)     

                                6.3.9 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.10 Y-o-Y Growth Rate Analysis           

                                6.3.11 Market Attractiveness Index        

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                    

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Type    

                                7.2.3 By Application       

                                7.2.4 By Vertical Size      

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Type    

                                7.3.3 By Application       

                                7.3.4 By Vertical Size      

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Type    

                                7.4.3 By Application       

                                7.4.4 By Vertical Size      

                7.5 Latin America                            

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Type    

                                7.5.3 By Application       

                                7.5.4 By Vertical Size      

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Type    

                                7.6.3 By Application       

                                7.6.4 By Vertical Size      

8. Key Player Analysis                                    

                8.1 Affectiva                     

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Beyond Verbal                          

                8.3 iMotions                      

                8.4 Kairos AR                     

                8.5 Noldus Information Technology                        

                8.6 Cogito                           

                8.7 Tobii                              

                8.8 Sentiance                    

                8.9 NVISO                          

                8.10 Lexalytics                  

                8.11 Sensum                     

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  • Global, Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The segment-level analysis in terms of by component, by deployment type, by vertical, along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Emotional Analytics Market By Region, From 2021-2026 ( USD Billion )
  2. Global Emotional Analytics Market By Type, From 2021-2026 ( USD Billion )
  3. Global Text Analytics Market By Region, From 2021-2026 ( USD Billion )
  4. Global Speech Analytics Market By Region, From 2021-2026 ( USD Billion )
  5. Global Facial Analytics Market By Region, From 2021-2026 ( USD Billion )
  6. Global Video Analytics Market By Region, From 2021-2026 ( USD Billion )
  7. Global Emotional Analytics Market By Application, From 2021-2026 ( USD Billion )
  8. Global Sales and Marketing Management Market By Region, From 2021-2026 ( USD Billion )
  9. Global Customer Experience Management Market By Region, From 2021-2026 ( USD Billion )
  10. Global Workforce Management Market By Region, From 2021-2026 ( USD Billion )
  11. Global Competitive Intelligence Market By Region, From 2021-2026 ( USD Billion )
  12. Global Public Safety Market By Region, From 2021-2026 ( USD Billion )
  13. Global Law Enforcement Market By Region, From 2021-2026 ( USD Billion )
  14. Global Emotional Analytics Market By Vertical Size, From 2021-2026 ( USD Billion )
  15. Global Retail Market By Region, From 2021-2026 ( USD Billion )
  16. Global BFSI Market By Region, From 2021-2026 ( USD Billion )
  17. Global IT and Telecommunication Market By Region, From 2021-2026 ( USD Billion )
  18. Global Retail Market By Region, From 2021-2026 ( USD Billion )
  19. Global Healthcare Market By Region, From 2021-2026 ( USD Billion )
  20. Global Media and Entertainment Market By Region, From 2021-2026 ( USD Billion )
  21. Global Government Market By Region, From 2021-2026 ( USD Billion )
  22. Global Others (Travel and Hospitality, and Energy and Utilities) Market By Region, From 2021-2026 ( USD Billion )

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