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Erotic Lingerie Market - Segmentation by Type (Bra, Briefs, Shapewear, Camisoles and Other Types), By Distribution Channel (Supermarket/ Hypermarkets, Specialty Stores, Online Retail Stores, and Other Channels), and By Geography – Global Industry Size, Growth, Trends, Value, and Competitive Analysis Forecast Research Report 2022 to 2027

Published: January, 2022
ID: 9188
Pages: 175

Erotic Lingerie Market Size Share and Forecast 2027:

The Erotic lingerie market was valued at around USD xx million in 2022 and will reach USD xx million by the end of 2026, growing at an average annual rate of 4.09% during 2022-2027

Erotic lingerie refers to categories of women's clothing, including pajamas, underwear, and light dresses. As the preference for fashionable clothes among women increased, the demand for erotic lingerie increased. The lingerie is made of soft, elastic, and light fabrics, such as silk, lycra, satin, and chiffon. These fabrics are also made of natural fibers such as cotton or silk or synthetic fibers such as nylon or polyester. Lingerie manufacturers are focusing on introducing technology and modern fabrics to develop new products that meet the changing tastes and preferences of consumers. Due to the increase in the consumption of women and the tendency to buy lingerie with elegant clothes, the trend of various types of lingerie in the closet is recorded.

Market Drivers:

The erotic lingerie market is mainly determined by the growing preference for premium brands among women. In addition, the presence of an active distribution channel is an important factor that leads to an increase in the demand for erotic lingerie among consumers. Due to the popularity of online shopping, manufacturers are focusing on the development of websites with detailed product features, including details such as the exact size. Customers around the world are trying to add a shared style to their underwear, and these factors have increased the penetration of erotic lingerie. In emerging markets, the increase in disposable income and the growing middle class have allowed the entry of world markets, and multinational companies have entered these markets. 

Both large multi-brand retailers such as Amazon and smaller niche retailers, including exclusive online lingerie retailers, have seen an increase in the presence of online retailers, leading to the elimination of customer restrictions in market conservatives and growth in regions such as the Middle East. Online sales are especially important in markets where customers are still severely limited to buying erotic lingerie in stores from an existing point of view. This trend has reached the next level, and new companies are trying to enter the emerging lingerie market.

Market Restraints:

But poor-quality clothing is a significant limitation in the erotic lingerie business.




Market Size Available

2022– 2027

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Type, By Distribution channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

  • Victoria's Secret                        
  • AdoreMe Inc.                            
  • WOLF Lingerie                           
  • Calvin Klein                 
  • Lejaby                           
  • Felina                            
  • Lovable Lingerie                       
  • Lise Charmel                              
  • Bluebella          

Market Segmentation:

Erotic Lingerie Market By Type

The erotic lingerie market is divided into a bra, briefs, shapewear, camisole, and others. Of these, the segments like bra and briefs have a prominent share in the international market and are likely to expand with a considerable growth rate in the coming years.

Erotic Lingerie Market By Distribution channel

Online retail stores are expected to show the fastest growth during the forecast period as consumers become more interested in online shopping. This is mainly due to the increase in the spread of smartphones and Internet services over the years. The online platform also presents a variety of brands that offer consumers a variety of options. However, offline distribution channels like supermarket/hypermarkets and specialty stores dominated the market due to their willingness to buy the right size of the female population.

Recent Developments and Trends:

  • New startup groups such as Adore Me, Third Love, Lively, Cup, and Knix are growing in popularity and are gaining customers with the help of Instagram.
  • Lingerie brands owned by L Brands are still testing their original sales, but they don't work. The same-store sales have declined in the last three years as women take off the wrong bras and underwear and choose comfortable products in more neutral colors.
  • The L brand estimates that last October, IBISWorld will represent approximately 63% of sales in the US lingerie industry. In 2018.
  • Ike Boruchow of Wells Fargo considered L Brands the best option for 2019.

Regional Analysis:

On the geographical side, erotic lingerie has been categorized as

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • The Middle East and Africa 

Europe erotic lingerie market, covering Germany, the United Kingdom, France, and Italy, dominated the global business with a growing preference for premium brands among consumers. North American erotic lingerie market, including the United States and Canada, has gained a significant revenue share due to the increasing number of e-commerce websites and the desire to shop online among consumers. 

The Asia-Pacific erotic lingerie market, which includes China, India, and Japan, is expected to have the fastest growth rate during the forecast period as the number of manufacturers in the region increases. In the APAC region, China, Malaysia and Singapore are anticipated to experience significant growth in the erotic lingerie business during the forecast period.

Company Scenario:

Victoria's Secret is a leading online retailer of erotic lingerie, and despite its important offline status, it was the only lingerie retailer in the 1000 best online stores in the world.

AdoreMe Inc. has become one of the fastest-growing start-ups in the lingerie market and focuses on contacting customers directly through the online channel.

Key Players involved in the Erotic Lingerie Market:

  • Victoria's Secret                        
  • AdoreMe Inc.                            
  • WOLF Lingerie                           
  • Calvin Klein                 
  • Lejaby                           
  • Felina                            
  • Lovable Lingerie                       
  • Lise Charmel                              
  • Bluebella                   

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods  

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Erotic Lingerie Market, By Type                         

                                6.1.1 Bra              

                                6.1.2 Brief           

                                6.1.3 Shapewear             

                                6.1.4 Camisole  

    6.1.5 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.1.6 Y-o-Y Growth Rate Analysis             

                                6.1.7 Market Attractiveness Index          

                6.2 Erotic Lingerie Market, By Distribution Channel    

                                6.2.1 Supermarket/Hypermarket             

                                6.2.2 Specialty Stores    

                                6.2.3 Online Retail Stores             

           6.2.4 Market Size Estimations & Forecasts (2019-2027)

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region   

                7.2 North America - Market Analysis (2021- 2027)    

                                7.2.1 By Country              



                                7.2.2 By Type    

                                7.2.3 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Type    

                                7.3.3 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Type    

                                7.4.3 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Type    

                                7.5.3 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Type    

                                7.6.3 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Victoria's Secret                        

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 AdoreMe Inc.                            

                8.3 WOLF Lingerie                           

                8.4 Calvin Klein                 

                8.5 Lejaby                           

                8.6 Felina                            

                8.7 Lovable Lingerie                       

                8.8 Lise Charmel                              

                8.9 Aerie                             

                8.10 Bluebella                   

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Erotic Lingerie Market By Region, From 2022 - 2027( USD Billion )
  2. Global Erotic Lingerie Market By Type, From 2022 - 2027( USD Billion )
  3. Global Bra Market By Region, From 2022 - 2027( USD Billion )
  4. Global Briefs Market By Region, From 2022 - 2027( USD Billion )
  5. Global Shapewear Market By Region, From 2022 - 2027( USD Billion )
  6. Global Camisole Market By Region, From 2022 - 2027( USD Billion )
  7. Global Erotic Lingerie Market By Distribution Channel, From 2022 - 2027( USD Billion )
  8. Global Supermarket/Hypermarket Market By Region, From 2022 - 2027( USD Billion )
  9. Global Specialty Stores Market By Region, From 2022 - 2027( USD Billion )
  10. Global Online Retail Stores Market By Region, From 2022 - 2027( USD Billion )

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