As per our analysis report, the global Erotic Lingerie Market is expected to reach USD 28.01 billion by 2029 from USD 21.93 billion in 2024, growing at a compound annual growth rate (CAGR) of 5.02 % during the forecast timeline.
Erotic lingerie refers to categories of women's clothing, including pajamas, underwear, and light dresses. As the preference for fashionable clothes among women increased, the demand for erotic lingerie increased. The lingerie is made of soft, elastic, and light fabrics, such as silk, lycra, satin, and chiffon. These fabrics are also made of natural fibers such as cotton or silk or synthetic fibers such as nylon or polyester. Lingerie manufacturers are focusing on introducing technology and modern fabrics to develop new products that meet the changing tastes and preferences of consumers. Due to the increase in the consumption of women and the tendency to buy lingerie with elegant clothes, the trend of various types of lingerie in the closet is recorded.
The erotic lingerie market is mainly determined by the growing preference for premium brands among women. In addition, the presence of an active distribution channel is an important factor that leads to an increase in the demand for erotic lingerie among consumers. Due to the popularity of online shopping, manufacturers are focusing on the development of websites with detailed product features, including details such as the exact size. Customers around the world are trying to add a shared style to their underwear, and these factors have increased the penetration of erotic lingerie.
Both large multi-brand retailers such as Amazon and smaller niche retailers, including exclusive online lingerie retailers, have seen an increase in the presence of online retailers, leading to the elimination of customer restrictions in market conservatives and growth in regions such as the Middle East. Online sales are especially important in markets where customers are still severely limited to buying erotic lingerie in stores from an existing point of view. This trend has reached the next level, and new companies are trying to enter the emerging lingerie market.
However poor-quality clothing is a significant limitation in the erotic lingerie market.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
5.03% |
Segments Covered |
By Type, Distribution Channel, And Region |
Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Victoria's Secret, AdoreMe Inc., WOLF Lingerie, Calvin Klein, Lejay, Felina, Lovable Lingerie, Lise Charmel and Bluebella |
Segments like bras and briefs have a prominent share in the international market and are likely to expand with a considerable growth rate in the coming years.
Global Erotic Lingerie Market By Distribution Channel
Online retail stores are expected to show the fastest growth during the forecast period as consumers become more interested in online shopping. This is mainly due to the increase in the spread of smartphones and Internet services over the years. The online platform also presents a variety of brands that offer consumers a variety of options. However, offline distribution channels like supermarkets/hypermarkets and specialty stores dominated the market due to their willingness to buy the right size of the female population.
Europe's erotic lingerie market, covering Germany, the United Kingdom, France, and Italy, dominated the global business with a growing preference for premium brands among consumers. North American erotic lingerie market, including the United States and Canada, has gained a significant revenue share due to the increasing number of e-commerce websites and the desire to shop online among consumers.
The Asia-Pacific erotic lingerie market, which includes China, India, and Japan, is expected to have the fastest growth rate during the forecast period as the number of manufacturers in the region increases. In the APAC region, China, Malaysia, and Singapore are anticipated to experience significant growth in the erotic lingerie business during the forecast period.
Companies such as Victoria's Secret, AdoreMe Inc., WOLF Lingerie, Calvin Klein, Lejay, Felina, Lovable Lingerie, Lise Charmel, and Bluebella are the leading players in the global erotic lingerie market.
By Type
By Distribution Channel
By Region
Frequently Asked Questions
Sustainable materials, inclusivity, and the integration of technology for a personalized shopping experience are some of the notable trends in the global erotic lingerie market.
The global erotic lingerie market is estimated to grow at a CAGR of 5.02% from 2024 to 2029.
Changing societal norms, increased online shopping, and a growing interest in self-expression are some of the major factors propelling the growth of the erotic lingerie market.
The pandemic led to a shift towards online shopping, with a surge in demand for comfortable yet stylish at-home lingerie.
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