As per our analysis report, the Europe Baked Food and Cereals Market is expected to reach USD 23.81 billion by 2029 from USD 17.48 billion in 2024, growing at a compound annual growth rate (CAGR) of 6.38% during the forecast period.
New low-carb, fiber-rich, multi-grain, and fortified baked goods and grains that appeal to health-conscious consumers have fueled the market growth. In addition to functional health benefits, the incorporation of natural ingredients such as natural preservatives, antioxidants, and enzymes in baked goods and grains is increasing. Companies have focused on launching organic and natural products to compete in the market with many small players and innovative products. About 56% of global consumers look for products "free of preservatives and artificial additives". Companies aim to replace fats and fats with omega-9s, and omega-3s, which improve the fatty acid profile and support performance. Lowering cholesterol, weight control, high protein content, and sugar control are the main consumer trends.
The Europe Baked Food and Cereals market has been classified by geography into the United Kingdom, Germany, France, Italy, Spain and the rest of Europe. The growing consumer preference for value-added, ethnic, fresh and artisanal food and grains is the main driver of sales. Baked foods and cereals with additional components like olives, nuts, seeds, and exotic ingredients are increasing among health-conscious consumers. Increased competition from artisanal food services offering varieties of freshly baked foods and cereals has affected the sale of baked goods and packaged cereals. Artisan bakery products are more popular in Italy and France than in other European countries.
However, breads are the largest category that has seen a decline in the past five years and continues to decline in the UK and Italy. Frozen food and grains continue to benefit from strong demand in Germany, France, and Poland.
Key players in the Europe Baked Food and Cereals Market include Nestle SA, Grupo Bimbo, The Garden Company Limited, Campbells Soup Company, Kellogg’s and others.
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