Europe Energy Gum Market

Europe Energy Gum Market Size, Share, Growth (2022-2027)

Europe Energy Gum Market growing at a CAGR of 10.2% during the forecast period of 2022 to 2027.

Energy Gum is a flavor-filled energy gum that provides instant energy to boost mental alertness and alleviate the symptoms of sleep deprivation and fatigue. It is made by softening gum bases and combining them with other ingredients like caffeine, taurine, and B vitamins

Europe Energy Gum Market Drivers:

The energy gum market revenue is expected to grow at an attractive CAGR due to massive demand from millennials and emerging markets. People go to the gym, exercise, and do yoga to burn calories and gain stamina. Exercisers chew energy gum to balance energy levels; nowadays, it has become the trend to chew energy gum while exercising or working out in the gym. This attribute is greatly influencing the demand of the market in Europe. Furthermore, the manufacturer of the energy gum products used technological advancements that enabled efficient production, product portfolio expansion, sophisticated design and packaging, effective operational maintenance, and sales monitoring. Market players are offering energy gum in various flavors, such as mint, fruit, and others, propelling the energy gum market forward. The easy availability of energy gum through supermarkets and hypermarkets, convenience stores, specialty stores, and online stores is additionally promoting the demand of the Europe energy gum market.

Europe Energy Gum Market Restraints:

The high cost of raw materials and the availability of alternative products are some of the major factors impeding the market's demand. Furthermore, rising side effects such as anxiety, digestive problems, muscle breakdown, high blood pressure, stomach irritation, nausea, and vomiting limit its market growth during the forecast period. In addition, excessive chewing may result in unwanted side effects. For example, when consuming any sugar-free energy gum in large quantities, the sugar alcohols used to sweeten sugar-free gum have a laxative effect. Therefore, chewing sugar-free gum may cause digestive problems and diarrhea.Furthermore, all sugar alcohols are FODMAPs, which can cause digestive issues in people with IBS. Some consequences can occur. Constant chewing may result in temporomandibular disorder (TMD), a jaw problem that causes pain when chewing. These major factors may hinder the market's growth during the forecast period 2022–2027.

COVID-19 Impact:

COVID-19 effects continue to reverberate throughout the world's health, educational, financial, and commercial institutions and the sports ecosystem. This is because, for the majority of the year 2020, there were strict restrictions on any type of sports or outdoor activity involving lockdowns. Furthermore, several leagues, tournaments, and even the Olympic games were postponed due to the uncertainty of the situation, which undoubtedly hurt energy gum sales revenues as well, as athletes widely use energy gum. However, as the situation improves and sports activities continue for professionals and the general public, the energy gum market is expected to form a recovery curve during the forecast period.

Recent Developments in Energy Gum Market:

•  In July 2022, Sweet Gum, a Brazilian gum-base producer, agreed to buy Cafosa, the world's leading gum-base supplier, from Mars. Because the transaction is still pending approval from the authorities, we will most likely hear an official announcement about it once it is completed. Cafosa, which is part of Mars, has been displaying red figures in recent years. Negative financial results, customer loss, and poor performance may have been among the factors that prompted Mars to make this decision.

Europe Energy Gum Market Segmentation: 

The Energy Gum Market research study is divided into the following categories and sub-categories:

Energy Gum Market Segmentation: By Applications

• Fitness/Training

• Exercising

• Sports

• Study

Based on the application, the European energy gum market is segmented by fitness/training, exercising, sports, studying, and others. The sports segment dominates the energy gum market. It provides instant energy; most athletes consume energy gum to stay active. During the forecast period, exercising at fitness centers will use more energy gums as there is an increase in the trend of being fit.

Energy Gum Market Segmentation: By Flavor

• Mint

• Fruits

On the basis of flavor, the energy gum market is segmented by mint, fruits, and others. The maximum number of consumers now accept the mint flavor because of its freshness and good taste. However, fruit flavors, on the other hand, also have a good market share.

Energy Gum Market Segmentation: By Distribution Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Fitness Products Store

• Online Channels

• Other Distribution Channels

On the basis of the distribution channel of the European energy gum market, it is segmented by retail stores, supermarkets, hypermarkets, fitness products stores, e-commerce, and others. Fitness products stores and supermarkets/hypermarkets are the leading channels for selling energy gum products. During the forecast period, online stores are expected to grow as the buying behavior of the consumer changes and people prefer the more convenient way of purchasing. This led to an increase in the online/e-commerce channel during the forecast period.

Energy Gum Market Segmentation: By Countries

• Germany

• France

• U.K.

• Italy

• Spain, 

• Russia, 

• Turkey, 

• Belgium, 

• Netherlands, 

• Switzerland

The United Kingdom has the largest market share due to the presence of market leaders and a large population of gum consumers. 

Germany energy gum market is next in leading the shares with the rising prevalence of energy gums, product innovation, and rising disposable income. 

With the increasing popularity of energy gum, the Italy energy gum market demand is expected to rise tremendously in the coming years. 

Energy Gum Market Key Players:

1. GRIZZ Energy Gum®

2. Cafosa

3. Blockhead HQ Ltd.

4. DRIVE gum

5. OneGum

6. First energy gum

7. Willy Benecke GmbH

8. Mars Incorporation