Europe Frozen Food Packaging Market By Material (Plastic, Aluminum, Cardboard, Glass, Wood, Paper), By Type Of Packaging Product (Bags, Boxes, Cans, Cartons, Trays, Wraps, Tubs And Cups, Pouches), By Food (Readymade Meals, Meat, Poultry And Sea Food, Fruits And Vegetables, Baked Goods, Potatoes, Soups, And Ice Cream), And Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2025 to 2033)
The Europe Frozen Food Packaging Market size is estimated to grow from USD 18.99 million in 2024 to USD 28.56 million in 2033, representing a CAGR of 4.64% during the forecast period
Frozen food packaging refers to the protective materials and containers specifically designed to preserve frozen food products during storage, transportation, and retail display. These packaging solutions are engineered to maintain product integrity by preventing moisture loss, minimizing freezer burn, and ensuring hygiene while complying with food safety regulations. In Europe, frozen food packaging encompasses a wide range of formats including pouches, trays, films, wraps, and rigid containers, typically made from materials such as polyethylene terephthalate (PET), polypropylene (PP), polystyrene (PS), and increasingly, bio-based or recyclable alternatives. The European frozen food packaging market is being shaped by evolving consumer preferences, technological innovations, and regulatory shifts toward sustainable packaging. Additionally, the increasing emphasis on reducing food waste has led manufacturers to invest in modified atmosphere packaging (MAP) and vacuum-sealed systems that enhance preservation efficiency. As per the European Environment Agency, food waste accounts for nearly 88 million tonnes annually across the EU, which is prompting both industry players and policymakers to prioritize packaging innovations that support sustainability without compromising functionality.
One of the primary drivers of the Europe frozen food packaging market is the growing consumer preference for convenience foods, particularly among urban and working populations. According to Eurostat, over 60% of consumers in Western Europe purchase frozen food products at least once a month, with frozen vegetables and fish accounting for the largest share of consumption. This trend has been further accelerated by the expansion of e-commerce platforms and home delivery services, which necessitate packaging that can withstand temperature fluctuations during transit. Moreover, retailers are investing in innovative frozen food packaging designs to attract health-conscious and environmentally aware consumers. For instance, brands like Birds Eye and Findus have introduced resealable bags and portion-controlled packs by enhancing usability while reducing food waste. As reported by Mintel, nearly 40% of UK consumers prefer resealable packaging for frozen items due to its convenience and ability to keep unused portions fresh.
A significant driver shaping the Europe frozen food packaging market is the increasing regulatory focus on sustainability and reduction of plastic waste. Governments across the European Union have implemented stringent policies aimed at curbing single-use plastics and promoting recyclable or biodegradable alternatives, compelling packaging manufacturers to adopt greener materials and production methods. The European Commission’s Single-Use Plastics Directive , enacted in 2021, mandates member states to reduce the use of non-recyclable plastic packaging and achieve a minimum of 55% recycling rate for plastic packaging by 2030 . This directive has prompted companies to explore compostable films, plant-based polymers, and recyclable multilayer structures for frozen food applications. In response, major packaging firms such as Amcor and Tetra Pak have launched fully recyclable frozen food packaging lines. Additionally, initiatives like the European Circular Economy Stakeholder Platform encourage collaboration between industry players and regulators to develop standardized eco-design principles for frozen food packaging. Consumer awareness of environmental issues has also played a pivotal role in this transition. A survey conducted by YouGov revealed that over 70% of European consumers consider sustainability an important factor when purchasing packaged food products. This shift in consumer sentiment is reinforcing the adoption of sustainable packaging solutions, which is making it a key growth driver for the frozen food packaging sector in Europe.
One of the major restraints affecting the Europe frozen food packaging market is the relatively high cost associated with sustainable materials and technologies. Compared to conventional plastic-based packaging, biodegradable and recyclable alternatives often incur higher production expenses due to the complexity of sourcing raw materials, limited economies of scale, and specialized manufacturing processes. As per a report by Smithers Pira, the cost of producing compostable films can be up to 50% higher than traditional plastic films , making them less economically viable for budget-sensitive food producers and private-label brands. This price differential discourages widespread adoption, especially among small and medium-sized enterprises (SMEs) that operate on tighter margins. Furthermore, the performance characteristics of some sustainable materials such as reduced barrier properties against moisture and oxygen can compromise the shelf life and quality of frozen foods. To address these challenges, additional investments are required in material science and packaging design, further adding to overall costs.
Another significant challenge impeding the growth of the Europe frozen food packaging market is the ongoing disruptions in supply chains and shortages of key raw materials. The global logistics crisis, exacerbated by geopolitical tensions, energy price volatility, and labor shortages, has led to delays in the procurement of essential packaging inputs such as resins, paperboard, and aluminum. Additionally, the war in Ukraine and trade restrictions imposed by certain countries have disrupted the flow of raw materials like PET resin and additives used in frozen food packaging. The British Retail Consortium noted that in early 2023, several UK food manufacturers had to delay product launches due to unavailability of approved packaging materials. These supply-side constraints not only affect production timelines but also inflate operational costs, forcing companies to either absorb losses or pass on higher prices to consumers.
An emerging opportunity in the Europe frozen food packaging market is the development and integration of smart and active packaging technologies. These innovations go beyond traditional packaging functions by incorporating sensors, indicators, and reactive elements that monitor product conditions, extend shelf life, and enhance consumer engagement. Smart packaging solutions, such as time-temperature indicators (TTIs) and freshness sensors, allow consumers and retailers to assess the condition of frozen food products throughout the supply chain. Active packaging, which includes oxygen scavengers, antimicrobial coatings, and moisture absorbers, helps maintain the quality of frozen foods by actively interacting with the internal environment. Companies like BASF and Dow Chemical are investing in R&D to integrate these functionalities into frozen food packaging without compromising recyclability or food safety standards. Retailers such as Carrefour and Tesco have already begun piloting smart frozen food packaging in select markets, aiming to reduce returns and improve traceability. As per the European Food Safety Authority (EFSA), the incorporation of intelligent packaging systems aligns with broader efforts to minimize food waste and ensure transparency in the cold chain.
The rising popularity of private label and premium frozen food brands in Europe presents a substantial growth opportunity for frozen food packaging manufacturers. Consumers are becoming more selective about the quality, origin, and presentation of frozen food products, prompting retailers and brand owners to differentiate their offerings through customized packaging. Private label frozen foods, which are branded and sold exclusively by retailers, now account for a significant share of supermarket frozen aisles. This trend is encouraging retailers to invest in unique packaging designs that reflect brand identity and appeal to specific demographics. At the same time, premium frozen food brands focusing on organic, gluten-free, and ethically sourced ingredients are gaining traction. These brands often emphasize premium packaging aesthetics, eco-friendliness, and functional features such as easy-open seals and microwave compatibility. Supermarkets like Lidl, Aldi, and Marks & Spencer have launched upscale frozen ranges with sophisticated packaging that mimics fresh food presentation.
One of the most pressing challenges facing the Europe frozen food packaging market is the difficulty of balancing sustainability goals with the functional requirements of frozen food protection. While there is strong regulatory and consumer pressure to reduce plastic usage and increase recyclability, many alternative materials struggle to match the performance attributes of conventional packaging. Frozen food requires packaging that provides excellent thermal insulation, moisture resistance, and structural integrity to prevent damage during freezing, thawing, and handling. However, many bio-based or recyclable materials currently available do not offer the same level of durability or barrier protection, potentially compromising product quality and shelf life. Additionally, achieving full recyclability while maintaining multi-layered packaging structures poses technical hurdles.
Another significant challenge for the Europe frozen food packaging market is the complexity of navigating diverse national and regional regulatory frameworks. Although the European Union has established overarching directives on food contact materials and packaging sustainability, individual member states often implement additional rules and labeling requirements, which is creating compliance hurdles for manufacturers. For example, France has introduced mandatory eco-modulation fees based on packaging recyclability , while Germany enforces strict dual system licensing obligations under the VerpackG regulation. The European Committee for Standardization (CEN) notes that inconsistencies in national interpretations of food safety laws , particularly regarding migration limits for packaging components, add to the complexity. Manufacturers must conduct separate testing and certification procedures for different markets, increasing time-to-market and production costs. These fragmented regulatory landscapes pose challenges for both multinational corporations and smaller packaging firms, slowing down innovation cycles and increasing administrative burdens.
| REPORT METRIC | DETAILS |
| Market Size Available | 2024 to 2033 |
| Base Year | 2024 |
| Forecast Period | 2025 to 2033 |
| CAGR | 4.64% |
| Segments Covered | By Material, Type of packaging Product, Food Category, and Region |
| Various Analyses Covered | Global, Regional & Country Level Analysis; Segment-Level Analysis; DROC, PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
| Regions Covered | UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, and Czech Republic |
| Market Leaders Profiled | Amcor Plc, Mondi Group, Sonoco Products Company, Berry Global Inc., Sealed Air Corporation, Huhtamaki Oyj, Coveris Holdings S.A., DS Smith Plc, WestRock Company, Graphic Packaging Holding Company |
The plastic segment was accounted in holding 42.3% of the Europe frozen food packaging market share in 2024. One key driver behind plastic’s dominance is its superior barrier properties against moisture, oxygen, and temperature fluctuations essential for preserving frozen foods. Polyethylene terephthalate (PET), polypropylene (PP), and polystyrene (PS) are widely used for their durability and ability to maintain product integrity during long-term storage. Additionally, lightweighting trends and cost-effectiveness make plastic packaging attractive to manufacturers.
The paper segment is lucratively growing with a CAGR of 9.6% from 2025 to 2033. A major contributing factor is the increasing consumer preference for sustainable materials. A survey conducted by YouGov found that over 75% of European consumers prefer packaging made from renewable or recyclable sources, pushing brands to replace plastic-based wrappers and containers with paper alternatives. Moreover, advancements in paper lamination technologies have improved the moisture resistance and thermal insulation capabilities of paper-based packaging, making them suitable for frozen applications. Companies like Tetra Pak and Stora Enso have introduced grease-resistant, freezer-stable paperboard trays and sleeves specifically designed for frozen meals and vegetables. Government regulations also play a role.
The trays segment was the largest and held 28.3% of the European frozen food packaging market share in 2024. One of the primary reasons for the dominance of trays is their functional design , which allows for easy stacking, efficient freezing, and convenient reheating. Another driving factor is the adaptability of trays to modified atmosphere packaging (MAP) and vacuum-sealed systems. These technologies enhance shelf life while maintaining freshness, particularly for protein-rich frozen foods such as fish and meat. In addition, retailers are increasingly opting for microwaveable and oven-safe tray designs , enabling direct cooking without transferring contents to another container.
The pouches segment is likely to grow with an estimated CAGR of 11.2% in the next coming years. A key driver is the rising popularity of single-serve and portion-controlled frozen meals , particularly among urban consumers seeking quick and healthy meal solutions. Additionally, pouches offer superior flexibility in design and material integration , allowing manufacturers to combine layers of plastic, aluminum, and paper for enhanced protection against freezer burn and moisture loss. Companies like Amcor and Constantia Flexibles have introduced multi-layered, high-barrier pouches tailored for frozen applications, supporting market expansion. The sustainability push is also benefiting this segment , with brands launching recyclable mono-material pouches and compostable alternatives.
The fruits and vegetables segment held 25.4% of the Europe frozen food packaging market share in 2024. One of the main drivers is the growing emphasis on nutrition and convenience , especially among urban populations. A study by Mintel revealed that over 65% of European consumers consider frozen fruits and vegetables to be as nutritious as fresh ones, encouraging greater purchases of pre-cut and pre-washed frozen options. Additionally, advancements in freezing technologies such as individual quick freezing (IQF) have significantly improved product texture and quality retention. Retailers are also capitalizing on this trend by expanding their private-label frozen produce lines.
The ready-made meals segment is likely to grow with an estimated CAGR of 10.8% throughout the forecast period. A key growth enabler is the expansion of dual-income households and working professionals , who seek convenient yet nutritious meal options. As per a report by Kantar Worldpanel, over 50% of UK and German consumers purchase frozen ready meals at least once a month, with millennials and Gen Z leading consumption trends. Moreover, improvements in microwaveable and oven-ready packaging have enhanced the appeal of frozen ready meals. Brands such as Nestlé, Birds Eye, and Nomad Foods have introduced premium frozen dishes with gourmet ingredients, requiring advanced packaging that supports both functionality and aesthetics. The rise of e-commerce and meal kit services has further boosted demand. Online platforms like Amazon Fresh and HelloFresh now offer frozen ready meals as part of their offerings, necessitating robust and temperature-resistant packaging solutions.
Germany was positioned top by capturing 22.3% of the Europe frozen food packaging market share in 2024. One of the core drivers is the high per capita consumption of frozen foods , particularly frozen vegetables, ready meals, and seafood. According to the German Retail Association (HDE), frozen food sales reached over EUR 10 billion in 2023, with modern trade formats such as discounters and hypermarkets dominating distribution. Additionally, Germany leads in packaging innovation and sustainability initiatives . The country’s strict adherence to the VerpackG regulation , which mandates extended producer responsibility (EPR), has accelerated the adoption of recyclable and bio-based packaging materials.
France was positioned second with 15.4% of the European frozen food packaging market share in 2024. A key growth catalyst is the implementation of France’s Anti-Waste Law , which mandates a transition away from non-recyclable plastics in food packaging by 2023. This regulatory push has led companies like Carrefour and Danone to adopt fully recyclable and compostable frozen food packaging alternatives. Additionally, France is a hub for research and innovation in biodegradable films , with institutions such as Cebi and INRAE collaborating with industry players to develop next-generation materials derived from plant starches and cellulose. Furthermore, the French frozen food sector benefits from strong consumer trust in branded and private label products , with frozen ready meals and organic vegetables experiencing notable growth.
The United Kingdom is deemed to grow with highest CAGR during the forecast period. According to Kantar, frozen food sales in the UK reached over GBP 4.5 billion in 2023 , with frozen vegetables and ready meals leading the category. The rise of premium frozen offerings and meal kits has prompted packaging manufacturers to introduce high-quality, resealable, and microwaveable formats that cater to convenience-driven shoppers. A significant factor influencing market dynamics is the UK’s separate regulatory framework post-Brexit , which requires packaging suppliers to meet distinct compliance standards compared to the EU. This has led to increased investments in dual-certification processes and localized manufacturing to ensure seamless supply chain operations. Supermarket chains such as Tesco, Marks & Spencer, and Iceland have launched eco-conscious frozen food lines with recyclable packaging, reflecting broader consumer interest in sustainability. These developments continue to drive innovation and investment in the UK’s frozen food packaging sector.
Italy frozen food packaging market is ascribed to grow with the changing dietary patterns and an expanding middle-class population. As per Italy’s National Institute of Statistics (ISTAT), frozen food consumption in the country grew by 6% in 2023, which is signaling increased acceptance of frozen alternatives beyond traditional fresh markets. Moreover, the Italian government’s support for circular economy initiatives has encouraged packaging manufacturers to explore alternative materials. The Ministry of Environment’s “National Strategy for Circular Economy” promotes the use of bio-based polymers and mono-material structures in food packaging, influencing industry-wide transitions. Retail expansion by modern grocery chains such as Esselunga and Conad has also played a role in boosting frozen food sales, which is reinforcing the need for advanced cold-chain packaging solutions that preserve product integrity from store to home.
Spain frozen food packaging market growth is likely to grow in the next coming years with the strong seafood exports and domestic frozen food consumption , particularly in coastal regions. According to the Spanish Association of Frozen Food Producers (AEPA), frozen seafood accounted for over EUR 1.2 billion in domestic sales in 2023, driven by the country’s extensive fishing industry and culinary traditions centered around seafood. Additionally, the Spanish government has been promoting eco-friendly packaging initiatives , aligning with EU directives on reducing plastic waste. Local producers are partnering with packaging firms to develop recyclable and biodegradable solutions for frozen fish and shellfish, creating new growth opportunities in the market.
Amcor is a leading global player in the frozen food packaging sector with a strong presence across Europe. The company offers a wide range of sustainable and high-performance packaging solutions tailored for frozen food applications, including flexible films, trays, and pouches. Known for its innovation and commitment to sustainability, Amcor has been at the forefront of developing recyclable and lightweight packaging alternatives that meet evolving consumer and regulatory expectations.
Tetra Pak is widely recognized for its expertise in food processing and packaging solutions, extending its capabilities to frozen food through eco-conscious designs and advanced material engineering. In Europe, the company plays a pivotal role in shaping sustainable packaging trends by introducing paper-based and biodegradable options suitable for frozen storage. Tetra Pak’s emphasis on circular economy principles, combined with its robust distribution network and customer-centric innovations, makes it a key contributor to the frozen food packaging landscape in the region.
Constantia Flexibles is a prominent European manufacturer specializing in flexible packaging solutions for frozen foods. The company excels in producing high-barrier films, pouches, and lidding materials that ensure product safety, durability, and visual appeal. Constantia Flexibles delivers customized packaging solutions that cater to both retail and foodservice sectors with a focus on technological advancement and sustainability. Its deep-rooted presence in the European market, coupled with continuous investment in production capabilities and material innovation, positions it as a major influencer in the frozen food packaging market.
One of the most prevalent strategies among key players in the Europe frozen food packaging market is product innovation focused on sustainability. Companies are investing heavily in R&D to develop packaging materials that are recyclable, compostable, or derived from renewable sources, aligning with consumer demand and regulatory mandates aimed at reducing plastic waste.
Another key approach is strategic partnerships and collaborations with frozen food producers. Packaging manufacturers can better understand end-user needs and co-develop tailored solutions that enhance functionality, aesthetics, and environmental performance by working closely with brand owners and retailers.
The expansion through acquisitions and geographic diversification is a common growth tactic. Major players are acquiring regional packaging firms to strengthen their local footprint, improve service capabilities, and gain access to niche technologies or customer bases, thereby reinforcing their competitive edge in the evolving frozen food packaging landscape.
Major Players of the Europe frozen food packaging market include Amcor Plc, Mondi Group, Sonoco Products Company, Berry Global Inc., Sealed Air Corporation, Huhtamaki Oyj, Coveris Holdings S.A., DS Smith Plc, WestRock Company, Graphic Packaging Holding Company
The competition in the Europe frozen food packaging market is marked by a dynamic mix of established multinational corporations and agile regional players striving to capture market share through differentiation and innovation. As consumer preferences evolve toward convenience, health-conscious choices, and sustainability, packaging manufacturers are under increasing pressure to deliver solutions that align with these expectations while maintaining functional performance and cost-efficiency. The market is witnessing intensified rivalry as companies invest in advanced materials, digital printing technologies, and smart packaging features to enhance product appeal and traceability. Regulatory pressures related to recyclability and reduced carbon footprints are further shaping competitive strategies, prompting firms to accelerate their transition toward bio-based and mono-material packaging formats. Additionally, the growing influence of private-label brands in supermarkets is compelling suppliers to offer customized packaging at competitive price points without compromising quality. While large players leverage their extensive R&D capabilities and global supply chains to maintain dominance, smaller firms are capitalizing on niche innovations and localized service models to carve out distinct market positions.
This research report on the Europe Frozen Food Packaging Market has been segmented and sub-segmented based on material, type of packaging product, food category, and region.
By Material
By Type of Packaging Product
By Food Category
By Region
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