Europe Fruit And Vegetable Juice Market Research Report – Segmented By Flavour ( Fruit, Vegetable), Type (Ambient, Chilled, Frozen, Others), Concentration(100% Juice, 25-99% Juice, 4 <25% Juice, Flavoured, Others), Category(Carbonated, Non-Carbonated), Distribution Channel(Convenience Stores, Supermarkets Or Hypermarkets, Independent Retailers, On-Trade),& Country (Uk, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic & Rest Of Europe) - Industry Analysis On Size, Share, Trends, Covid-19 Impact & Growth Forecast (2024 To 2029)

Updated On: June, 2024
ID: 4030
Pages: 135

Europe Fruit and Vegetable Juice Market Size (2024 to 2029)

The size of the European fruit and vegetable juice market is expected to be worth USD 52.10 billion in 2024 and grow at a CAGR of 5.18% from 2024 to 2029 to achieve USD 67.08 billion by 2029.

Vegetable and fruit juices replace carbonated and energy drinks. Consumers are health conscious and prefer fruit juices over other types of drinks sold in the market. Juice is one of the preferred drinks of all ages worldwide. The juice is prepared by extracting the pulp of fruits and vegetables and prepared with artificial spices. Fruit and vegetable juices are one of the fastest-growing segments in the beverage industry as health problems increase among consumers. Health and fitness have played a major role in today's world and there has been a latent change in making healthy juices from soda pop.

The increase in consumption of this product, changes in consumer tastes, the adoption of healthier eating habits, and the appearance of cold juice are the main factors that accelerate the growth of this Europe Fruit and Vegetable Juice market.

The growth of the fruit and vegetable juice market in the European area is driven by the rising call for healthy foods. The increasing popularity of cold-pressing juice is one of the main factors affecting the growth of the European fruit and Vegetable Juice market worldwide. Cold-pressed juice preserves the vitamins, minerals, and enzymes that are lost during the heating and oxidation steps of the traditional juice-making process. In developing countries, only a handful of people knew the benefits associated with these juices, pushing key players to conduct marketing and advertising activities to improve more awareness. The growing concern for health is one of the main drivers of the Europe market for fruit and vegetable juices. Fruit and vegetable juices contain important nutritional factors, and deficiencies can lead to many diseases and ailments. Therefore, nutritional benefits are the driving force behind the consumption of fruit and vegetable juices. Of the fruit juices, orange juice is the most preferred juice with a total demand of around 30% worldwide. Consumers who change lifestyles make fruit juices as part of their daily diet. Juice makers are focusing on adding additional vitamins and minerals as consumers' tastes, preferences, and demands change. Convenient packaging is a key factor in attracting consumers to buy fruit and vegetable juices for all consumers. The company is focusing on product innovations that affect consumers through different marketing strategies, such as advertising and effective distribution. Consumers prefer natural fruit juices or those that contain 100% fruit content (concentrated juice). This accelerates the growth of the market since it has no nutritional value compared to the fruit and vegetable juices sold in the market. Therefore, a large number of populations are switching to consuming natural juices that provide nutritious beverages and offer fewer disadvantages compared to carbonated beverages.

Cold-pressed juices generally consist of natural extracts of fruits and vegetables and mixtures thereof. In most cases, they are not pasteurized and consumed within a few days with refrigeration. Since this process does not use heat or oxygen, there is no loss of nutrients in the process. With the arrival of this product, many have chosen healthier and more nutritious options. Fruit juices, enhanced with functional ingredients, provide new product opportunities for companies that can develop and market functional fruit juice products by understanding consumer preferences to meet consumer expectations. Omega-3, fiber, bioactive compounds, vitamins and probiotic bacteria are some of the functional ingredients that provide tremendous product opportunities for the juice industry. As the consumption of these products increased as part of a normal diet, this sector occupied the largest market share. The Europe fruit and vegetable juice industry are the most competitive sector in the beverage industry. The market is driven by consumer demand for healthy products. Demand is also driven by general consumer trends and the inclination to juice. Product development and mixing are introduced to the market according to consumer demand. Understanding the consumer needs of the market and the opportunities for challenges is a key strategy maintained by the market. Vitamins are added to fruit juices to increase the nutritional profile of fruit juice products. Vitamin D, vitamin E, vitamin A, and vitamin C are some of the popular types of vitamins that are added to fruit juices. Understanding the consumer needs of the market and the opportunities for challenges is a key strategy maintained by the Europe Fruit and Vegetable Juice market.

The main threat or limitation in the market is the preference for various juices and flavors among consumers.

With the launch of COVID-19, European fruit and vegetable juices were discontinued. With the help of the government and various companies, you can fight infectious diseases. This helps reboot into a new and normal scenario after COVID-19.

This research report on the Europe fruit and vegetable juice market is segmented and sub-segmented into the following categories.

Europe Fruit and Vegetable Juice Market By Flavour

  • Fruit

    • Mango
    • Apple
    • Guava
    • Pomegranate
    • Grape
    • Orange
    • Lemon
    • Pineapple
    • Others
  • Vegetable
    • Carrot
    • Beetroot
    • Tomato
    • Pumpkin
    • Others

Europe Fruit and Vegetable Juice Market By Type

  • Ambient  
  • Chilled      
  • Frozen     
  • Others     

Europe Fruit and Vegetable Juice Market By Concentration

  • 100% juice              
  • 25-99% juice          
  • 4 <25% juice              
  • Flavoured
  • Others  

Europe Fruit and Vegetable Juice Market By Category

  • Carbonated           
  • Non-Carbonated 

Europe Fruit and Vegetable Juice Market By Distribution Channel

  • Convenience stores           
  • Supermarkets or hypermarkets    
  • Independent retailers       
  • On-trade 

Europe Fruit and Vegetable Juice Market By Region

  • UK
  • France
  • Spain
  • Germany
  • Italy

The European region is expected to occupy the highest CAGR during the outlook period due to increased investment by dominant players in the region in countries such as the United Kingdom and Germany. The region is expected to reach the most substantial CAGR during the same period. The trend observed in the UK region is the preference for small single-serving PET bottles, which are priced lower than large bottles. The presence of cognitive consumers and the adoption of healthy eating habits are key factors for the prosperity of the industry in this region. The level of education plays an important role in determining the health status of consumers in this region. The transition to healthy fruit and vegetable juices from carbonated energy drinks is emerging in the area. One of the possible reasons for this market to grow in Belgium is the government's awareness campaign, which aims to guide consumers towards healthier food consumption habits. The demand for mango, apple, pineapple and orange juice looks great in this country and promotes market growth. As the demand for healthier options increased in the region, manufacturers had to develop more natural and nutritious products. Countries like Belgium, France, the Netherlands, the United Kingdom and Germany are the largest consumers of this juice worldwide. Emerging countries in the region, such as the center and east, such as Poland, are also expected to make huge profits in the near future as demand in the region increases.


Major Key Players in the Europe Fruit and Vegetable Juice Market are Del Monte Foods, Del Monte Foods Corporation, Pepsi Co, Welch’s, Nestle, Ocean Spray Cranberries, Dr. Pepper Snapple Group Inc., and Citrus World                              


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