Europe Hay Market was worth USD XX.XX billion in 2018 and estimated to be growing at a CAGR of X.XX%, to reach USD XX.XX billion by 2023. Hay is a collection of grass, legumes and other herbaceous plants that have been minced, dried and stored for use as animal feed. It is mainly a source of nutrition for grazing animals such as cattle, horses, goats and sheep.
The demand for hay is increasing all the more as farms are becoming more in number and farm animals are also increasing in number. The composition of hay may be widely varied with the most commonly used plants for hay including mixtures of grasses such as ryegrass, timothy, brome, fescue, Bermuda grass, orchard grass, and other species, depending on region. Hay may also include legumes, such as alfalfa and clovers which may be red, white and subterranean varieties.
The growth of the hay market is mainly driven by the decrease in farm land. When there is not enough pasture for grazing animals, hay is used to meet the nutritional demand of the animals. Other drivers of the market include introduction of new composition formulas for hay as well as the favourable government policies regarding farm animal welfare. As for the restraints of the market, the storage of hay is always a challenge. This along with the preference of farmers towards conventional grazing are the main restraints for the market growth.
The Europe Hay market is broadly classified on the basis of Product into Hay Bales, Hay Pellets and Hay Cubes and based on Type they are classified into Dairy Cow Feed, Beef Cattle & Sheep Feed, Pig Feed and Poultry Feed. Based on geography, the Europe market is divided into Italy, France, UK, Germany and Spain. The European region has the second highest market share globally only behind the likes of North America, albeit with a low CAGR rate. The low growth rate of the region can be attributed to the fact that most countries in the region are in their pinnacle of development and the room to grow is fast decreasing.
The Hay market is highly competitive with a large number of players. Key market players dominating the market with their products are Anderson Hay & Grain, Border Valley, Knight Ag Sourcing, Hay USA, Bailey Farms, Hayday Farm, Barr-Ag, Standlee, Legal Alfalfa Products Ltd. And M&C Hay.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Product
5.1.1 Introduction
5.1.2 Hay Bales
5.1.3 Hay Pellets
5.1.4 Hay Cubes
5.1.5 Y-o-Y Growth Analysis, By Product
5.1.6 Market Attractiveness Analysis, By Product
5.1.7 Market Share Analysis, By Product
5.2 Type
5.2.1 Introduction
5.2.2 Dairy Cow Feed
5.2.3 Beef Cattle and Sheep Feed
5.2.4 Pig Feed
5.2.5 Poultry Feed
5.2.6 Y-o-Y Growth Analysis, By Type
5.2.7 Market Attractiveness Analysis, By Type
5.2.8 Market Share Analysis, By Type
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Product
6.1.3.3 By Type
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Product
6.1.4.3 By Type
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Product
6.1.5.3 By Type
6.2 U.K
6.3 Spain
6.4 Germany
6.5 Italy
6.6 France
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Anderson Hay & Grain
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Border Valley
8.3 Knight AG Sourcing
8.4 Hay USA
8.5 Bailey Farms
8.6 Hayday Farms
8.7 Barr-Ag
8.8 Standlee
8.9 Legal Alfalfa Products
8.10 M&C Hay
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
