Europe Herbal Tea Market

Europe Herbal Tea Market Size, Share, Growth (2022-2027)

Europe Herbal Tea Market is expected to grow at a CAGR of 3.8% and reach a good value by 2027 During the forecast period.

Herbal tea is an infusion made from plants other than Camellia sinensis made by boiling or steeping herbs. Herbal teas are typically made with flower tisanes such as chamomile, lavender, hibiscus, and rose. Herbal teas can also be made with leaf tisanes such as mint, lemongrass, French verbena, and lemon balm. Root tisanes, fruit tisanes, and seed or spice tisanes are also used to blend herbal tea. Unlike coffee and true teas (both of which are available decaffeinated), most tisanes do not naturally contain caffeine.

Recent Developments in the Europe Herbal Tea Market:

· Nestle launched "Nesquik Go Vegetal," a plant-based tea drink, in Europe in 2020. The drink is intended for vegan consumers, according to the company. This strategy will also allow the company's product portfolio to grow.

· Tata Consumer Products is expanding its wellness portfolio in the packaged beverages category to meet consumer demands. Tata Tea Tulsi Green and Tata Tea Gold Care are two new products. In addition, Tetley Green Tea has been reformulated with added Vitamin C. These new products are made with beneficial ingredients that are known to boost the body's immunity and overall wellness.

Europe Herbal Tea Market Drivers:

The growing consumer preference for safe, chemical-free, and healthy consumables is one of the major factors driving the market growth. Herbal tea farming is also based on ecological processes, biodiversity, and cycles tailored to local conditions, which keep the soil rich and fertile and promotes plant biodiversity. Furthermore, the growing demand for tea consumption in European countries drives the expansion of the European herbal tea market. The consumption of herbal tea among consumers has increased as there are numerous health benefits associated with the consumption of herbal tea. The increase in awareness among people relating to these health issues is driving the growth of the European herbal tea market.Other factors expected to drive Europe's herbal tea market growth during the forecast period include an increasing working population, rising demand for ready-to-use products, and expanding retail markets. In addition, herbal tea's growing popularity as a natural ingredient in personal care products is expected to fuel the demand of the Europe herbal tea market. 

Europe Herbal Tea Market Restraint:

In the forecast period, the high cost of the product and labor exploitation on plantations will most likely act as restraints for the growth of the Europe herbal tea market. The ease of access to product substitutes, combined with a lack of awareness in developing economies, will somewhat limit the market growth. Furthermore, factors such as the prevalence of allergic reactions and various other health consequences are associated with consuming herbal teas. Furthermore, potentially toxic chemicals, such as flavor enhancers, dyes, and adhesives, during the growth or manufacturing of herbs causes harmful health complications.

Europe Herbal Tea Market Segmentation: 

The Europe Herbal Tea Market research study is divided into the following categories and sub-categories:

Europe Herbal Tea Market Segmentation: By Products Types

• Black Tea

• Green Tea

• Yellow Tea

Based on the product types, the Europe Herbal tea market is segmented by black tea and green tea. Green tea is trending in the market, and most customers prefer it. Furthermore, the increase in the health benefits of consuming green tea contributes to adopting green tea, which further leads to the growth of the particular product and market.

Europe Herbal Tea Market Segmentation: By Flavor

• Ginger

• Lemongrass

• Peppermint

• Others

On the basis of flavor, the European herbal tea market is segmented by Ginger, Cardamom, Lemongrass, Peppermint, and Others. In this segment, ginger and cardamom flavors are the most commonly used in herbal tea, and this flavor provides health benefits to the herbal tea consumer. 

Europe Herbal Tea Market: By Form

• Liquid

• Powder

• Premix

The Europe Herbal tea market is divided into three categories: liquid, powder, and premix. The powder and premix are expected to grow in the coming year during the forecast period.

Europe Herbal Tea Market: By Distribution Channel

• Online

• Supermarkets

• Hypermarkets

• Specialty Stores

• Restaurants

Based on the distribution channel, the Europe Herbal Tea Market is segmented by online supermarkets, hypermarkets, specialty stores, cafes, and restaurants. The cafe and restaurant hold the largest market share in iced tea, where most people prefer to consume iced tea in the cafe. However, the supermarket channel also holds a strong position in the market as a number of people directly purchase the products and prepare them in-house.

Europe Herbal Tea Market: By Region

• Germany,

• Bulgaria,

• France, 

• U.K., 

• Italy,

• Spain, 

• Turkey, 

• Belgium, 

• Netherlands, 

• Switzerland,

• Sweden,

• Finland

The UK is the largest tea consumer and holds the market's largest shares. According to secondary source data, following the UK, Germany is expected to be the largest herbal tea market consumer due to lifestyle changes. Germany consumed 41,081 metric tonnes of herbal and fruit infusions (67.8% by volume) and 19,523 metric tonnes of black and green tea (32.2%), an increase of 1,400 metric tonnes over the previous year. India is Germany's most important tea trading partner, sending over 7 million kilos in 2021, followed by China and Sri Lanka.

Covid-19 Analysis:

COVID-19 did contribute to the growth of the herbal tea market. People were not ready to leave the house due to the government's COVID precautionary instructions; people preferred the non-store-based segment for getting their products at home; the store-based segment was not widely preferred at the time. Despite COVID, the market and its key players performed admirably during the lockdown. Furthermore, due to COVID-19, the supply of products has been impacted due to the sudden curfew and the difficulties in supply chain logistics. However, the demand market has been increasing.

Europe Herbal Tea Market Key Players:

1. Unilever

2. Associated British Foods plc.

3. Nestle S.A.

4. Tanla Food Limited and Trade ltd

5. Harney & Sons Fine Teas

6. Martin Bauer group

7. Barry's Tea

8. Hain Celestial

9. Tata Consumer Products

10. Tielka