The kinesio tape market in Europe is expected to grow from USD 81.39 million in 2023 to USD 119.73 million by 2028, growing at a CAGR of 8.02% from 2023 to 2028.
The growing geriatric population primarily propels the growth of the kinesio tape market in Europe. An estimated 21.1% of the EU population in 2022 was aged above 65 years. Kinesio tapes are widely utilized for addressing muscle issues, offering pain reduction, inflammation reduction, and improved blood and fluid circulation around joints and muscles. The prevalence of osteoarthritis, particularly in the aging population, contributes to the market's growth. A survey conducted in 2019 revealed that approximately 57 million individuals in Western Europe were affected by osteoarthritis. Factors such as inadequate diet, lifestyle changes, alcohol consumption, smoking, and increased medication usage contribute to the occurrence of osteoarthritis. Healthcare providers are leveraging the benefits of kinesio tapes to alleviate movement difficulties and provide support for older individuals.
The rising incidence of muscle pain resulting from sports activities and minor accidents across Europe further fuel the growth rate of the Europe kinesio tape market. Educational institutions, including schools and colleges, and academia, place significant emphasis on sports and physical activities from an early age. Consequently, individuals may experience strains and injuries that prompt the use of kinesio tapes for prompt pain relief. Furthermore, the increasing number of automobiles on the roads contributes to a higher likelihood of minor accidents in the region. Factors such as heavy traffic, inadequate road signaling, and a dense population contribute to these incidents. Individuals involved in accidents often experience joint-related issues, which can hinder their mobility. To enhance their performance, alleviate swelling, and reduce pain, individuals are increasingly turning to kinesio tapes, thereby driving the demand within the market.
An increasing number of advancements in tape manufacturing contributes to the growth of the Europe kinesio tape market. Manufacturers are actively engaged in developing kinesio tapes with a diverse range of materials, colors, and lengths to cater to the growing applications of these tapes among the population. Additionally, increased research and development activities, government support, and product approvals contribute significantly to the market's growth. These factors collectively drive the market forward, providing manufacturers with opportunities to meet the evolving demands of consumers effectively.
The lack of awareness among the population about its benefits primarily hampers the European market growth. The shortage of skilled professionals, inadequate infrastructure facilities and stringent regulations hinder the European market growth. Improper application of kinesio tape can lead to risks and complications such as bruising, increased swelling and tissue injury, which is acting negatively on the regional market growth.
This research report on the Europe kinesio tape market has been segmented and sub-segmented into the following categories.
By Type:
By Application:
By Distribution Channel:
By End User:
By Country:
Europe held a notable share of the global market in 2022 and is expected to witness a healthy CAGR during the forecast period. Germany is predicted to occupy the major share of the European market during the forecast period owing to factors such as the increasing availability of kinesio tape, the growing presence of home healthcare facilities and a rise in healthcare expenditure. Effective advertising campaigns by healthcare organizations and key players further contribute to the German market growth. The numerous manufacturing facilities and frequent product launches support the German kinesio tape market. The implementation of programs promoting kinesio tape usage, particularly in the medical sector is a big plus to the German market. The UK market is anticipated to showcase a healthy CAGR during the forecast period owing to the presence of therapeutic centers and specialized care facilities for pain and muscle issues. The widespread availability of kinesio tapes through offline pharmacies and e-commerce platforms drives the UK market growth.
KEY MARKET PLAYERS:
Mueller Sports Medicine, Inc., Nitto Denko Corporation, RockTape, KT Health LLC and SpiderTech Inc. are a few of the major companies in the Europe kinesio tape market.
Frequently Asked Questions
The growth of the Europe Kinesio Tape market is primarily driven by the increasing prevalence of sports injuries, rising awareness about the benefits of kinesiology taping, and the growing adoption of non-invasive and drug-free pain management techniques.
Several European countries, including Germany, France, the United Kingdom, Italy, and Spain, have a significant presence in the Europe Kinesio Tape market.
The Europe Kinesio Tape market presents several growth opportunities, such as expanding applications in the field of rehabilitation, increasing adoption in professional sports, and the introduction of innovative and advanced tape technologies.
Some of the challenges faced by the Europe Kinesio Tape market include intense competition among key players, price pressures, regulatory complexities, and the availability of alternative treatment options.
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