Europe Marketing Automation Software Market - Segmentation By Deployment (On-Premise and Cloud), by Application (Digital Marketing, E-mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management and others), by Organization Size (Large Enterprises and Small and Medium Enterprises), by Vertical (BFSI, Telecom & IT, Retail, Automotive, Manufacturing, Healthcare, Government, Media & Entertainment, Hospitality, Ecommerce, and Education), - Forecast till 2027

Updated On: January, 2024

ID: 10290

Pages: 80

Europe Marketing Automation Software Market Size (2021–2026)

The Europe marketing automation software market is foreseen to garner a CAGR of 9.1% over the outlook period of 2022 - 2027.

Marketing automation software helps in automating several repetitive tasks in the marketing department such as email marketing, social media posts, and ad campaigns, enhancing overall efficiency and delivering an appealing experience to the users.

The majority of European B2B marketers using automated marketing platforms have reported that they are not using them to their full potential. Providers are targeting some of their marketing service software platform offerings to provide personalized services. This reinforces the concept of Marketing as a Service (MaaS) in business circles in the region. Market growth and the increasing number of marketing channels are also prompting companies to explore new markets by increasing the scope of their activities. This drives marketing growth and pushes companies to implement automation to streamline the process.

Automation aims to increase efficiency while optimizing your organization's resources, time, and costs. Automation helps marketers respond to various activities, such as customer communication, content planning, social media management, lead promotion, market research, and analysis, which can help the organizations. to increase your sales in the future. It also helps to identify each customer's options and suggests those products using AI and ML algorithms in the background.

Recent Developments:

In August 2019: Microsoft acquired the marketing automation provider, PromotionIQ. PromotionIQ works with brand manufacturers and online retailers to serve brand-sponsored ads for products on retail sites, such as Kohls and Overstock.com.
In March 2019, Oracle published about its latest updates for Oracle CX Cloud, Oracle Marketing Cloud, launch of Oracle Service Logistics Cloud, and integration between Oracle CX Cloud and Slack, which focus mainly on improving enterprise-level sales.

Impact of Covid-19 on Marketing Automation Software Market:

A cloud and AI marketing automation platform, online marketplaces, primarily the food and grocery sectors, have benefited from the purchasing behavior of Italian consumers. The increasing focus on digital solutions due to Covid-19 pandemic and work from home trend is foreseen to act positively for the development of the marketing automation software market in Europe in the coming days.

Market growth and trends:

Growing demand for digital marketing to promote growth in the European market in future

Enterprises dedicate marketing automation tools and solutions to implement the novel digital marketing trends to stand in-line with recent technology disruptions. From social media marketing to SEO to content marketing, companies are making investments to improve and drive sales.

According to a survey conducted by the Interactive Advertising Bureau (IAB), in 2019 total advertising spending in Italy was estimated at $ 8.245 billion, most of which was attributed to television promotion.

Since social media marketing is a high priority for entertainment and marketing providers to maintain automated fanbase engagement, the need for software that can handle multiple social media platforms at once is augmenting, which stimulates market demand.

For example, 7Mind offers daily live meditation on all social media channels, helping users to meditate together. It also interacts with his community in the active Facebook group, where it receives many requests for advice from users. The brand's CRM campaigns on various tips for relieving stress and how to deal with the situation received an overwhelmingly positive response from users.

Market Drivers and Restraints:

Marketing automation software can provide a great impact, promoting its adoption across all the end-user verticals. Marketing automation software is crucial in managing various tasks and workflows to improve revenue and create huge customer base. The rise of digital initiatives in emerging economies has resulted in the implementation of business-to-business (B2B) and business-to-business (B2C) business models.

Marketing automation software plays a pivotal role for companies to create highly effective solutions to launch effective campaigns that target ever-changing customer preferences in all types of marketing segments.

Security and privacy concerns, along with easy availability of open source automation software are impeding the expansion of the European marketing automation software market.

EUROPE MARKETING AUTOMATION SOFTWARE MARKET REPORT COVERAGE:

REPORT METRIC	DETAILS
Market Size Available	2020 – 2026
Base Year	2020
Forecast Period	2022 - 2027
CAGR	9.1%
Segments Covered	By Deployment, Application, Organization Size, Vertical, and Region.
Various Analyses Covered	Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities
Regions Covered	North America, Europe, APAC, Latin America, Middle East & Africa
Market Leaders Profiled	Sendinblue (France), Oracle Corporation, IBM Corporation, Adobe Systems Inc., Salesforce.com Inc., Teradata Corporation, Marketo Inc and Others.

Market segmentation:

Europe Marketing Automation Software Market - By Deployment:

the European market has been segmented on-premises and in the cloud.

Europe Marketing Automation Software Market - By Application:

the market has been divided into digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, etc.

Europe Marketing Automation Software Market - By Organization size:

the market has been separated into large, small and medium enterprises.

Europe Marketing Automation Software Market - By Vertical:

the market has branched out into BFSI, Telecom & IT, Retail, Automotive, Manufacturing, Healthcare, Government, Media & Entertainment, Hospitality, Ecommerce, and Education.

Regional Analysis:
Europe is likely to be a key market during the forecast period due to the early adoption of marketing solutions. Growing regulatory pressure in the European region and reforms to EU data protection rules to protect business data are having a significant impact on the adoption of marketing automation solutions.

Companies across the area are already using recommendation engines that use AI and ML to create hyper-personalized experiences for customers. The growth of predictive personalization is leading the way for the future, resulting in more personalized content suggestions through mass personalization strategies for specific layers of customers. Additionally, automated social media marketing allows social media managers to plan posts in advance, giving teams a way to reschedule timeless content to attract new readers and a platform to understand analytics. social media such as mentions and replies.

Key market players:

key players in the global marketing automation software market such as Sendinblue (France), Oracle Corporation, IBM Corporation, Adobe Systems Inc., Salesforce.com Inc., Teradata Corporation, Marketo Inc., etc.