Europe Microgreens Market

Europe Microgreens Market Size and Growth (2022-2027)

Europe Microgreens Market is expected to grow at a CAGR of 13.1 % during the forecast period and generate USD XX Million in 2021, which is expected to reach a value of XX million by 2028.

Europe Microgreens Market Overview:

Microgreens are tiny seedlings grown from other plants' seeds. They are an excellent way to increase the nutritional value of food. They also contribute to the flavouring and texture of the food. They also contribute to meeting fibre requirements. They are high in antioxidants, which serve various functions in the human body. They aid in removing radicals from the body that accumulate due to normal biological functioning and environmental factors. They are widespread items that are consumed daily, and some people enjoy cultivating them at home as well. Among them are broccoli, mustard, arugula, beets, and other vegetables. They have sprouted versions of vegetables and herbs. They can be used in a wide range of food dishes and are in high demand in the food service industry. Alzheimer's disease is a well-known disease in the European Union. Microgreens also aid in preventing this disease, creating a potential market in this region. People are becoming more concerned about their health and attempting to prevent various diseases and other health conditions. During the forecast period, the growth of the European microgreens market is expected to accelerate.

Europe Microgreens Market Drivers and Restraints:

In recent years, there has been a shift in consumer perception toward leading a healthy lifestyle and focusing on nutrition. They are widely available in the market due to the presence of various retail chains, such as supermarkets and hypermarkets, which provide consumers with various options. They aid in the promotion of convenient functional foods. They have also improved the efficiency of supply chains. The main driving factors are urbanization and demand for organic foods, which are expected to help this market grow. They have gained enormous popularity in the food service sector, but personal use penetration is still low. Their cultivation necessitates the use of technological farming methods as well. Its various forms, such as sprouts and microgreens, have become extremely popular due to their nutritional value. They are used in salads and as garnishes on a variety of foods. They are, however, regarded as premium products. The farming technique used for microgreens is indoor farming. Many farmers are unaware of this technology or the value of these crops. They also necessitate a large amount of technological equipment, which necessitates a large amount of capital. The workforce must also have the knowledge and skills to use these farming methods. These machines must also be serviced regularly. There is a skilled labour shortage in this industry. This factor has the potential to limit market growth during the forecast period.  

Europe Microgreens Market Segmentation:      

The Europe Microgreens Market is segmented based on Product Type, Farming Method, End-user, Distribution Channel and Region.

By Product Type:

• Broccoli

• Cabbage

• Cauliflower

• Arugula

• Peas

• Basil

• Radish

• Cress

• Other

The broccoli segment is expected to dominate the market during the forecast period based on product type. Broccoli has numerous health benefits, so an increasing number of customers consume it. It aids in the prevention of cancer, the improvement of digestion and heart health, and the reduction of inflammation. They have a tangy flavour and can be used in various dishes. Many consumers are becoming more health conscious, and the health benefits of broccoli have increased their demand, fueling the growth of the microgreens market.

By End User:

• Retail

• Food Service

• Others

The food service segment is expected to dominate this market due to low awareness among residential consumers. It is primarily used as a flavouring or garnishing agent in many restaurants. They have a variety of flavours and textures and can be used in various dishes such as salads, omelettes, and pasta. Commercial players are constantly innovating new uses for microgreens, and this segment is expected to drive the market's growth during the forecast period.

By Farming Method:

• Indoor Vertical farming

• Commercial Greenhouse farming

• Others

Indoor vertical farming technology is the most widely used method for producing microgreens and is expected to dominate the segment during the forecast period. The field has seen many technological advancements that allow resource management through automatic irrigation, mobile apps, and fertilization.

By Distribution Channel:

• Retail stores

• Online stores

• Farmer's market

The farmers market is expected to dominate this segment based on distribution channels. Due to the fresh and organic food they offer, it has gained enormous popularity among health-conscious consumers. Microgreens are widely sold at farmers' markets because they are less expensive to store and transport and have a higher profit margin. Consumers prefer this market because of the low prices and the guaranteed quality and variety. As a result, this segment is expected to grow exponentially during the forecast period.

By Country:

• Germany

• UK

• France

• Spain

• Italy

• Russia

• Rest of Europe

The European region is expected to dominate the Microgreens Market during the forecast period. Germany is expected to lead the market during the forecast period, with a value of USD 168.1 million by 2028, followed by the United Kingdom and France. The region has a health-conscious population, and microgreens are becoming increasingly popular. It is also one of the regions where indoor vertical farming technology is widely used. They can produce microgreens and incorporate them into their food on a large scale. The government has also enacted various rules for organic product certification and distribution to restaurants and retail stores. Indoor cultivation also lowers the risk of pests and other problems and is thus used in the food service industry for flavour enhancement and decoration.

Europe Microgreens Market Key Players:

1. Gotham Greens Holdings

2. Fresh origins

3. The chef's garden inc.

4. Aerofarms LLC

5. Farmbox Greens LLC

6. Bowery Farming Inc.

7. Living Earth Farm

8. Teshuva Agricultural Projects Ltd.

9. Madar Farms

10. 2B Fresh

11. Good Leaf Farms