Europe Pretzel Market Analysis and Growth Opportunities (2023)

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Europe Pretzel Market By Type (Soft And Hard), By Content (Unsalted Pretzels And Salted Pretzels), By Distribution Channel (Convenience Stores, Supermarkets & Hypermarkets, Online Retailers, Specialist Retailers And Other Distribution Channels) And By Region (Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018-2023)

Pulished: February, 2020

ID: 5919

Pages: 145

Pretzel is a kind of baked bread product which is made from dough, commonly shaped into a twisted knot. Pretzels have their origin in Europe, believed to be among monks in the early Middle Ages. The traditional pretzel shape is a characteristic non-symmetrical form. It is made with the ends of a long strip of dough intertwined and then twisted back into itself in a particular way.

Europe Pretzel Market was worth USD xx billion in 2018 and estimated to be growing at a CAGR of xx%, to reach USD xx billion by 2023.

Pretzels are present in a wide range of sizes and shapes in the market with outer surface appearance being shiny. Salt and washing soda combination is considered to be the most common flavour for pretzels. Sugars, seeds, glazes, chocolate, and nuts are some of the other seasonings for pretzels. Pretzel can be either hard or soft, among which hard ones have longer shelf life, while soft ones are eaten shortly after preparation. The pretzels have become an element in popular culture, both as a food staple, and its unique knotted twist shape which has inspired perspectives, ideas and other phenomena.

The driving factors of Europe Pretzel market are rise in the production capabilities of many players to cater to the growing demand from consumers. Also, innovation of different products are resulting in newer forms and flavours, propelling the market growth. However, high competition from other food snacks in the market is expected to restrain the growth of this market during the forecast period.

The Europe Pretzel market is segmented based on type, content and distribution channel. Based on type, the market is segmented into soft and hard. Based on content, the market is divided into unsalted pretzels and salted pretzels. Based on distribution channel, the market is fragmented convenience stores, supermarkets & hypermarkets, online retailers, specialist retailers and others.

The Europe Pretzel market is divided based on geography into United Kingdom, Spain, Italy, Germany and France. Europe has the second largest market for pretzels in the world by share. Within the Europe region, Germany is expected to have the largest share. Factors such as innovation of different products and growth in production capabilities is expected to drive the market growth in the region.

Some of the major players in the market are Auntie Annes, Boulder Brands, ConAgra, Frito-Lay, Herr Foods, J & J Snacks, Mars, Mr. Pretzel, Pretzels Inc. and Snyders-Lance among others.

1. Introduction

1.1 Market Definition

1.2 Study Deliverables

1.3 Base Currency, Base Year and Forecast Periods

1.4 General Study Assumptions

2. Research Methodology

2.1 Introduction

2.2 Research Phases

2.2.1 Secondary Research

2.2.2 Primary Research

2.2.3 Econometric Modelling

2.2.4 Expert Validation

2.3 Analysis Design

2.4 Study Timeline

3. Overview

3.1 Executive Summary

3.2 Key Inferences

3.3 Epidemology

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)

4.1 Market Drivers

4.2 Market Restraints

4.3 Key Challenges

4.4 Current Opportunities in the Market

5. Market Segmentation

5.1 Type

5.1.1 Soft

5.1.2 Hard

5.1.3 Y-o-Y Growth Analysis, By Type

5.1.4 Market Attractiveness Analysis, By Type

5.1.5 Market Share Analysis, By Type

5.2 Content

5.2.1 Unsalted Pretzels

5.2.2 Salted Pretzels

5.2.3 Y-o-Y Growth Analysis, By Content

5.2.4 Market Attractiveness Analysis, By Content

5.2.5 Market Share Analysis, By Content

5.3 Distribution Channel

5.3.1 Convenience Stores

5.3.2 Supermarkets & Hypermarkets

5.3.3 Online Retailers

5.3.4 Specialist Retailers

5.3.5 Other Distribution Channels

5.3.6 Y-o-Y Growth Analysis, By Distribution Channel

5.3.7 Market Attractiveness Analysis, By Distribution Channel

5.3.8 Market Share Analysis, By Distribution Channel

6. Geographical Analysis

6.1 Introduction

6.1.1 Regional Trends

6.1.2 Impact Analysis

6.1.3 Y-o-Y Growth Analysis

6.1.3.1 By Type

6.1.3.2 By Content

6.1.3.3 By Distribution Channel

6.1.4 Market Attractiveness Analysis

6.1.4.1 By Type

6.1.4.2 By Content

6.1.4.3 By Distribution Channel

6.1.5 Market Share Analysis

6.1.5.1 By Type

6.1.5.2 By Content

6.1.5.3 By Distribution Channel

6.2 U.K

6.3 Spain

6.4 Germany

6.5 Italy

6.6 France

7. Strategic Analysis

7.1 PESTLE analysis

7.1.1 Political

7.1.2 Economic

7.1.3 Social

7.1.4 Technological

7.1.5 Legal

7.1.6 Environmental

7.2 Porter’s Five analysis

7.2.1 Bargaining Power of Suppliers

7.2.2 Bargaining Power of Consumers

7.2.3 Threat of New Entrants

7.2.4 Threat of Substitute Products and Services

7.2.5 Competitive Rivalry within the Industry

8. Market Leaders' Analysis

8.1 Auntie Annes

8.1.1 Overview

8.1.2 Product Analysis

8.1.3 Financial analysis

8.1.4 Recent Developments

8.1.5 SWOT analysis

8.1.6 Analyst View

8.2 Boulder Brands

8.3 ConAgra

8.4 Frito-Lay

8.5 Herr Foods

8.6 J & J Snacks

8.7 Mars

8.8 Mr. Pretzel

8.9 Pretzels Inc.

8.10 Snyders-Lance

9. Competitive Landscape

9.1 Market share analysis

9.2 Merger and Acquisition Analysis

9.3 Agreements, collaborations and Joint Ventures

9.4 New Product Launches

10. Market Outlook and Investment Opportunities

Appendix

a) List of Tables

b) List of Figures

Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
Segment-level analysis in terms of content, by Distribution channel along with market size forecasts and estimations to detect key areas of industry growth in detail
Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market