Europe Processed Superfruits Market Segmentation By Form (Frozen, Powder, Liquid, and Canned), By Application (Beverages, Foods, and Cosmetics) and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: January, 2024
ID: 4156
Pages: 130

Europe Processed Superfruits Market Growth and Forecast (2023 - 2028):

The Europe Processed Superfruits Market was worth US$ xx million in 2022, and it is determined to increase to US$ xx million, progressing with an annual development rate (CAGR) of xx% between 2023 and 2028.

Market Overview:

Superfruits is a marketing term used to drive sales of certain specialty fruits that provide additional nutritional benefits over other fruits. Super Fruit is a whole food rich in natural nutrients such as vitamins, amino acids, antioxidants and healthy fats. Processed superfruits have additional health benefits compared to regular fruits in terms of nutritional content. It has the highest content of minerals, antioxidants, vitamins, amino acids and healthy fats. It can be used to prepare a variety of beverages, such as ready-to-drink drinks, energy drinks, and flavored drinks.

Europe Processed Superfruits Market Growth:

The growth of the health-conscious population and the increased intake of nutrient rich foods has fueled the growth of the Europe Processed Superfruits market.

Recent Developments in Europe Processed Superfruits Industry:

  • In January 2020, Ocean Spray Cranberry Inc. launched Ocean Spray Brew, the first hybrid drink made from super fruit juice and cold coffee.

Drivers:

The growing demand for natural flavors in smoothies and other food products is expected to boost the growth of the Europe Processed Superfruits market. There is an increasing demand for the processed foods without artificial additives. Additionally, the growing demand for organic and natural foods without artificial preservatives is expected to further accelerate the growth of the Europe Processed Superfruits market. The increasing consumption of packaged juices, ready-to-drink products, shakes and shakes, as well as a fast-paced and changing lifestyle, have contributed to the growth of the Europe Processed Superfruits Market. There is a growing demand for many types of nutritional products for health-conscious people to stay healthy and increase their intake of nutritious rich foods. This has led to an increase in demand in the market for processed superfruits. The processed superfruit provides additional nutritional benefits and acts as an antioxidant that helps remove harmful molecules from the body. Rising scale of the food industries is anticipated to propel the growth rate of this market. Apart from this, the significant growth of the food industry in recent years is expected to accelerate the Europe Processed Superfruits market value. The growing demand for superfruit-based antioxidants is driving the growth of the market primarily for processed superfruits. The rising call for natural antioxidants in the food and beverage industry used in the manufacture of energy drinks, powders and bars is estimated to drive Europe Processed Superfruits market growth. The increasing use of processed superfruits in dietary supplements as a functional ingredient is foreseen to provide tremendous growth opportunities in the Europe Processed Superfruits business. Additionally, the growing demand for natural nutrient food colors is expected to drive the growth of the Europe Processed Superfruits market.

Also, the market growth is attributable to the growth of the food and beverage industry driven by increased public and consumer spending. Besides, superfruit-based antioxidants have a number of health benefits, including reducing the likelihood of diseases such as obesity and diabetes. All these factors are expected to drive growth in the Europe Processed Superfruits market. The growth of the Europe Processed Superfruits market is estimated to be driven by the growing demand for antioxidant-rich superfruits. With increased awareness of the negative effects of synthetic anti-aging products, the increasing call for natural anti-aging cosmetics is expected to further strengthen the growth of the Europe Processed Superfruits market in the near future. Consumer propensity for natural foods like frozen fruits and growing demand for ready-to-eat (RTE) and ready-to-drink (RTD) beverages will further drive the Europe Processed Superfruits market growth. The superfruits has multiple purposes which are highly beneficial in maintaining good health is escalating the growth rate of the Europe processed superfruits market. The growth of the Europe Processed Superfruits market is supposed to progress as demand for antioxidant-rich superfruits increases. Additionally, the multiple uses of superfruits for purposes other than natural food flavorings, natural food colors, and functional ingredients and diet foods is another important driver of growth in the Europe processed superfruit market. The growth of health-conscious populations and the increased consumption of nutrient-dense foods have accelerated the growth of the Europe Processed Superfruits Market. Furthermore, the recent strong growth of the food industry is expected to accelerate the Europe Processed Superfruits market value.

Restraints:

The high costs associated with producing, processing and preserving processed superfruit and lack of consistency of superfruit flavor are likely to limit growth and pose challenges to the Europe Processed Superfruits market during the conjecture period. Consistency issues related to superfruit flavor are determined to pose a challenge to the Europe Processed Superfruits market. The lack of adequate infrastructure, such as the lack of advanced production facilities and a lack of electricity throughout the region, is anticipated to hamper the Europe Processed Superfruits market growth.

Europe Processed Superfruits Market Segmentation Analysis:

By its form, the Europe Processed Superfruits market is segmented into frozen, powdered, liquid and canned. The powdered form dominated the market share in terms of sales in 2020. The powdered fruit can be finely ground and used in smoothies instead of artificial flavors, and it can also be added to desserts like ice cream and pudding. The growing food and beverage industry has indirectly dominated the growth of the segment and is likely to gain momentum during the forecast schedule.

The market for Europe Processed Superfruits is segmented into beverages, food and cosmetics according to the mode of application. Among these, the beverage segment dominated market share in 2020. The growing consumption of packaged juices, ready-to-drink products, smoothies and shakes, along with a fast-paced and changing lifestyle, has contributed to growth of the sector.

Impact of COVID-19 on the Europe Processed Superfruits Market:

The coronavirus pandemic has disrupted the worldwide food chain supply. The impact of the virus on the food sector, especially in China, has resulted in a decline in market demand. The food and beverage industry faces many problems mainly due to closures and transportation restrictions. Social distancing and home maintenance orders are further closing restaurants and food chains, negatively impacting the Europe Processed Superfruits market.

Regional Analysis:

Europe processed superfruits market is deemed to have astonish growth rate in the coming years owing to increasing availability of the processed superfruits in all forms which are highly used in dessert and packaging. The UK Processed Superfruits market is the largest consumer of ready-to-eat food. A busy lifestyle, comfort, and the rise of working women have accelerated local market’s growth. The components are widely used in ready-to-eat meals to provide consumers with additional health and nutritional benefits. As the demand for convenience stores increases, the demand for spare parts will increase in the future.

Key Players in the Market:

Major Key Players in the Europe Processed Superfruits Market are

Uren Food Group Limited, Dohler, Ocean Spray Cranberry, PepsiCo, Frutarom Industries, Del Monte Pacific Limited and Symrise AG.

 

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