Europe Protein Supplements Market

Europe Protein Supplements Market Analysis 2022 - 2027:

Europe Protein Supplements Market is expected to experience moderate growth rate% throughout the conjecture period (2022 - 2027).

The trend of consumers to adopt a healthy lifestyle has increased the need for additional nutrition in daily life, which is stimulating the growth of the protein supplement market. Additionally, the plant-based diet helps prevent and treat a variety of diseases, including heart disease, diabetes, and high blood pressure. These supplements offer required nutrients, enhances digestion process, improve energy and general health, vitality, physical performance and brain health. These factors constantly accelerate the growth of the protein supplement market in future.

Recent Developments:

1. In December 2018, Unilever confirmed about the deal to buy consumer health and nutritional products in the Asia-Pacific. This acquisition will allow Unilever to expand its product offering in health products.
2. In October 2018, PepsiCo published about its purchase of Health Warrior, Inc. This acquisition is likely to improve PepsiCo’s nutritional product capacity and fulfill the rising need for specific nutritional products.

Market Drivers and Restraints:

In the past two years, the number of health-conscious clients across the world has increased. They are looking for ways to lead a healthy and active lifestyle, which has fueled the demand for health-oriented food products. Therefore, the protein supplement reflects the same type of traction in Europe. A healthy lifestyle is becoming a normal lifestyle due to the rising problems of obesity, food sensitivity, and people affected by diseases continue to increase. Consumer demand for several protein supplements, along with ready-to-drink infant milk formulas, has risen in previous years because of the higher disposable income and financial stability in European areas. People should spend on these products due to increased health care awareness and the ability to spend on various items, such as protein bars and other supplements. The demand for protein supplements in the young population increases mainly among athletes because they offer various benefits, such as reducing cholesterol, building muscles, increasing strength, fighting cancer, improving immunity and low blood pressure. Therefore, this critical factor has a positive impact on the growth of the European protein supplements market.

Market Segmentation:

The European Protein Supplements Market can be divided based on Type, Form, Source, Sales Channel, Age Group and Gender.

Depending on the type, the European market comprises casein, whey, egg, soy, and others like peas, wheat, rice, canola, gelatine, and collagen. Among these, the whey protein segment represents a larger market share with the increasing usage by athletes and bodybuilders to improve body and muscle growth. The rise in demand for sports nutrition products and clean label ingredients are contributing to the expansion of this segment.

Depending on the age group, the regional protein supplement market is divided into baby boomers, Generation X, and millennial. Of these, millennial segment is likely to expand with a considerable CAGR in the European market. Most millennials engage in a variety of health-related extracurricular activities, such as practicing gyms and participating in various sports, which will act as driving element for the use of protein supplements.

Depending on gender, the European protein supplements market is bifurcated into male and female. Among these, the male segment is foreseen to dominate the female segment, as the former seeks a larger number of supplements to boost their performance in several physical activities, while the latter has comparatively less preference.

By form, Europe market is separated into Protein Bars, RTD Liquid, and Powder. By source, the market is mainly bifurcated as Plant and Animal. The plant-based proteins are foreseen to record the significant growth rate in the following years.

Based on the sales channel, the regional market is separated into specialist sport store, health food store, nutrition store, chemist/drugstore, online, hypermarket/supermarket and others. Over the foreseen period, the online segment is projected to witness the highest demand in this area.

Impact of covid-19 on Europe Protein Supplements Market

The Covid-19 pandemic, although, influenced several industries in a negative way, also boosted few industries. One among those positively influenced industries is the protein supplements market. The increasing consumer demand to improve immunity and combat against virus is promoting the call for protein-rich foods, which can be good news for players in the protein supplements market.

Regional Analysis:

The Europe Protein Supplements market has been classified on the basis of geography into United Kingdom, France, Italy, Germany, Spain and the rest of Europe. The region of Europe is expected to register the second largest share in the worldwide market. The surge in hectic lifestyles has resulted in an increased intake of packaged foods, such as protein bars. Furthermore, the increase in obesity problems, as well as the greater preference for protein-rich products to maintain health, has been a key factor in increasing the demand for protein supplements in the European nations.

Leading Company

Glanbia Plc. had the most prominent share of the European Protein Supplements Market in terms of sales and revenue in 2019.

Key Players

The Europe Protein Supplements Market includes several well-established players like Transparent Labs, Glanbia Plc, IOVATE, Cyto Sport, Abbot Laboratories, MusclePharm Corp, NBTY, NOW Foods, Quest Nutrition, and AMCO Proteins