As per our research report, the tissue paper market in Europe will grow at a CAGR of 4.07% from 2024 to 2029 and the European market size will be worth USD 9.89 billion by 2029 from USD 8.10 billion in 2024.
The growing awareness of cleanliness among the European population, increasing per capita consumption and the constantly increasing usage of tissues in the away-from-home segment are majorly driving the growth of the European tissue paper market. Continuous growth in the percentage of private or merchant labels is also one of the major contributing factors to the rising use of tissue-paper-related products in Europe. The need for tissue napkins and other toiletries is growing in Europe with increasing residential and commercial buildings, which is further contributing to the European market growth. Furthermore, the growing number of nuclear families and the rapid rate of urbanization are driving disposable sanitary product sales, propelling the European market growth. Also, people prefer tissues for hygiene purposes since they are not reusable, like cotton towels and napkins. Reusing cotton towels increases the risk of germ proliferation, which can lead to diseases and other negative effects.
Factors such as growing consumer purchasing power and increasing demand for soft, high-quality tissue paper for away from home use are supporting the tissue paper market growth in Europe. Furthermore, manufacturers of tissue and hygiene products and other toiletries have set up online sales channels to reach the target customers who prefer online buying. Also, since the major consumer base is the young population, it is easy to reach out to them through online channels. The market has significant growth prospects because of this market transition from offline to online. Moreover, continuous innovation and development will also help players to maximize their market share.
The growing environmental worries about deforestation and climate change caused due to tree-cutting for the manufacture of pulp-based products is one of the significant factors hampering the growth of the European tissue paper market. Deforestation results from the growing demand for paper, which demands a high quantity of wood for paper manufacturing. Additionally, the price of the product is highly sensitive due to volatility in the supply and price of raw materials, making it another challenge for the manufacturers. Furthermore, the notable existence of both locally organized and unorganized tissue product makers has an impact on the operations of the well-known affiliated enterprises. Global product demand is further impacted by the constantly increasing cost of production techniques and technologies. At the corporate level, higher raw material costs translate into higher production costs. This increases the cost of the finished product and affects the product sales in the consumer market.
Impact of COVID-19 on the European tissue paper market:
The COVID-19 pandemic has favored the European tissue paper market significantly. Sales orders grew drastically in the months of March and April 2021 throughout the European Union, especially in the German region. It happened because of the higher retail sales. People started hoarding toiletries due to fear of lockdowns, doubling the tissue paper sales over the average rate. But now, it has come back to normal, showing a positive trend for the coming years.
This research report on the European tissue paper market is segmented and sub-segmented into the following categories.
Europe Tissue Paper Market - By Product:
Europe Tissue Paper Market - By Application:
Europe Tissue Paper Market – By Distribution Channel:
Europe Tissue Paper Market – By Country:
The European region accounted for a substantial share of the global tissue paper market in 2022 and the European market will expand significantly in the upcoming years due to growing facilities such as residential, hospitality, and hotel infrastructures. The two most lucrative markets in Europe are Germany and France. These countries will witness a huge growth in the tissue paper market due to the rapidly growing tourism sector. Therefore, opulent hotels and stays are driving the market demand in these regions. The demand for tissue paper goods in these countries has expanded because of modernity and the growing awareness of tourists for safety and hygiene.
KEY MARKET PLAYERS:
Companies such as Kimberly-Clark Corporation, Procter & Gamble Co. (P&G), Georgia-Pacific LLC, Essity AB, Sofidel Group, Cascades Inc., Metsä Group, Hengan International Group Company Limited, WEPA Group, and Kruger Inc. are playing a leading role in the Europe tissue paper market.
Frequently Asked Questions
Spain currently leads the tissue paper market in Southern Europe.
The increasing demand for eco-friendly and sustainable tissue paper products is a significant trend in Eastern Europe.
Factors such as a rising awareness of hygiene, changing consumer lifestyles, and a preference for premium tissue products are driving growth in the German market.
Italy faces challenges related to the rising costs of raw materials and the need for continuous innovation to meet changing consumer preferences.
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