Eye makeup is a type of cosmetic that makes eyes look striking and attractive, which are mainly used by women and all kinds of performing artists. It is an integral part of the fashion and cosmetics industry. The main types of eye makeup are mascara, eye shadow, and eyeliner. The idea can go much further. Glitters and other sconces can be placed near the eyes. False eyelashes or eyelash extensions are possible.
The global eye makeup market was worth US$ xx million in 2019 and is estimated to reach a valuation of US$ xx million by the end of 2025, progressing at an annual compound rate of xx% between 2020 and 2025.
Recent Developments and Trends
L'Oreal announced in August 2018 that it would acquire the German cosmetics brand Logocos Naturkosmetik AG that operates through other brands such as Logona and Sante. The company offers a wide range of bio-certified vegan makeup, hair colors, and lipsticks.
In January 2017, L'Oreal India and Hindustan Unilever Ltd had invested heavily in eye makeup by introducing product formats that are easier to use with call, eyeliner, and mascara in smaller eye shadow packs. and less expensive.
In March 2017, Sephora launched Brow Highlighting Gel in gold. This indicates that consumers are more interested in fashion appearances.
L'Oreal Havana inspired makeup collection with Camila Cabello in July 2018. The prices of the products in this limited collection vary from USD 10 to 15. This includes three shades of Havana Gotta Give Brow eyebrow pens and an eyeliner Havana Flash Liner.
With the favorable growth of the cosmetics market and the increasing demand for natural beauty products, the growth of the global eye makeup market is being promoted. The need for these products is foreseen to increase with a greater awareness of physical appearance. Growth is also presumed to accelerate further by rising per capita income in developing countries such as China, India, Brazil and Indonesia, which will allow consumers to spend on cosmetics. The rapid growth of social networks in recent years has had a positive impact on the market. Manufacturers are promoting their brands with the help of celebrities over social media sites like Instagram, Facebook, YouTube, Pinterest, Twitter and makeup blogs. These digital platforms not only drive product demand but also educate consumers through product-oriented beauty tutorials.
Innovation was an important competitive strategy for players in this market. In recent years, cosmetic manufacturers are increasing their spending on product development, depending on the consumer's beauty preferences. Waterproof and sweat-resistant personal care products are gaining high popularity, especially for those involved in outdoor work in hot and humid climates. Similarly, consumers who practice sports such as swimming and other outdoor sports prefer stain-free products, so the demand for these products is foreseen to increase.
The eye makeup market is widely researched by product type, sales channel, price, source and region.
By type of product, the global eye makeup industry is divided into mascara, eye shadow, eyeliner, pencil and others. Among these, the mascara segment held the dominant share in the world market due to the increasing usage of women. The increase in advertisement and the availability of new products at affordable prices have boosted the expansion in this segment. Moreover, waterproof mascaras are likely to witness the highest growth rate in this market in the coming years.
By the sales channel, the global eye makeup market is divided into supermarkets/hypermarkets, pharmacies, health and beauty retailers, e-commerce and others. Of these, all the offline channels combinedly accounted for the leading revenue share in the review period. However, in the forecast period, online sales are likely to multiply with the availability of numerous options at attractive prices.u
By price, the global eye makeup market is divided into economy and premium. Economy products account for the prominent share of the world marketplace due to the large middle-class population.
By source, the global eye makeup business is separated as chemical, natural, organic, halal and other sources. The natural and organic products are having high demand from consumers, which is expected to drive those segments in the coming years.
The Middle East and Africa, North America, Latin America, Europe, Asia-Pacific and Japan are the leading local markets for eye makeup worldwide.
Among them, the Asia-Pacific eye makeup market, excluding Japan, has become the most favorable region, mainly due to the recent economic prosperity obtained in the emerging economies of the area. Consumers are free to invest in beauty and cosmetics that help increase their confidence, which leads to professional growth. Demand for mascara, eyeliner, and shadow products has experienced significant growth and is predicted to boost local markets in the coming years.
Europe eye makeup market is expected to have a significant share in the near future. The main regional markets include France, Germany, United Kingdom, Italy, Spain and Poland.
Top Leading Company
Ulta Salon and Sephora are the leading retailers in the eye makeup markets in the United States. In 2018, Avon registered as one of the largest direct-selling channels for beauty care products in the world. L'Oreal is changing its strategy to focus on creating demonstration content for digital advertising for consumers, rather than emphasizing the product on existing advertising platforms such as magazines, newspapers, etc.
The main players in the eye makeup market include L'Oréal S.A, New Avon LLC, Revlon, Coty Inc, Estee Lauder Company, Procter & Gamble Company, LVMH, Shiseido Company Limited, Amway, Unilever Plc
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Eye Makeup Market, By Product Type
6.1.2 Eye Liner
6.1.3 Eye Shadow
6.1.5 Market Size Estimations & Forecasts (2019-2024)
6.1.6 Y-o-Y Growth Rate Analysis
6.1.7 Market Attractiveness Index
6.2 Eye Makeup Market, By Sales Channel
6.2.2 Health & Beauty Retailers
6.2.5 Market Size Estimations & Forecasts (2019-2024)
6.2.6 Y-o-Y Growth Rate Analysis
6.2.7 Market Attractiveness Index
6.3 Eye Makeup Market, By Price
6.3.3 Market Size Estimations & Forecasts (2019-2024)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Eye Makeup Market, By Source
6.4.5 Market Size Estimations & Forecasts (2019-2024)
6.4.6 Y-o-Y Growth Rate Analysis
6.4.7 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.2 By Product Type
7.2.3 By Sales Channel
7.2.4 By Price
7.2.5 By Source
7.3.1 By Country
184.108.40.206 Rest of Europe
7.3.2 By Product Type
7.3.3 By Sales Channel
7.3.4 By Price
7.3.5 By Source
7.4 Asia Pacific
7.4.1 By Country
220.127.116.11 South Korea
18.104.22.168 South East Asia
22.214.171.124 Australia & NZ
126.96.36.199 Rest of Asia-Pacific
7.4.2 By Product Type
7.4.3 By Sales Channel
7.4.4 By Price
7.4.5 By Source
7.5 Latin America
7.5.1 By Country
188.8.131.52 Rest of Latin America
7.5.2 By Product Type
7.5.3 By Sales Channel
7.5.4 By Price
7.5.5 By Source
7.6 Middle East and Africa
7.6.1 By Country
184.108.40.206 Middle East
7.6.2 By Product Type
7.6.3 By Sales Channel
7.6.4 By Price
7.6.5 By Source
8. Key Player Analysis
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 L'Oréal S.A
8.3 Avon LLC
8.4 Procgter & Gamble Company
8.5 Estee Lauder Company
8.6 Unilever PLC
8.8 Shiseido Company Limited
8.10 Coty Inc.
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures