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Pulished Date April, 2021
ID: 9172
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Eye Makeup Market Research Report - Segmentation by Product Type (Mascara, Eye Shadow, Eye Liner, Eye Pencil, and Others), by Sales Channel (Supermarket/Hypermarket, Pharmacies, Health & Beauty Retailers, and E-commerce), by Price (Economic and Premium), by Source (Chemical, Natural, Organic, and Halal) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2021 - 2026

Pulished: April, 2021
ID: 9172
Pages: 175

Eye Makeup Market Size & Growth (2021- 2026):

Eye Makeup Market was worth US$ xx million in 2021 and is estimated to reach a valuation of US$ xx million by the end of 2026, progressing at an annual compound rate of 5.79% between 2021 and 2026.

Eye makeup is a type of cosmetic that makes eyes look striking and attractive, which is mainly used by women and all kinds of performing artists. It is an integral part of the fashion and cosmetics industry. The main types of eye makeup are mascara, eye shadow, and eyeliner. The idea can go much further. Glitters and other sconces can be placed near the eyes. False eyelashes or eyelash extensions are possible. 

Recent Developments and Trends:

  • L'Oreal announced in August 2018 that it would acquire the German cosmetics brand Logocos Naturkosmetik AG that operates through other brands such as Logona and Sante. The company offers a wide range of bio-certified vegan makeup, hair colors, and lipsticks.
  • In January 2017, L'Oreal India and Hindustan Unilever Ltd had invested heavily in eye makeup by introducing product formats that are easier to use with call, eyeliner, and mascara in smaller eye shadow packs. and less expensive.
  • In March 2017, Sephora launched Brow Highlighting Gel in gold. This indicates that consumers are more interested in fashion appearances.
  • L'Oreal Havana inspired makeup collection with Camila Cabello in July 2018. The prices of the products in this limited collection vary from USD 10 to 15. This includes three shades of Havana Gotta Give Brow eyebrow pens and an eyeliner Havana Flash Liner.

Eye Makeup Market Drivers:

With the favorable growth of the cosmetics market and the increasing demand for natural beauty products, the growth of the global eye makeup market is being promoted. The need for these products is foreseen to increase with a greater awareness of physical appearance. Growth is also presumed to accelerate further by rising per capita income in developing countries such as China, India, Brazil and Indonesia, which will allow consumers to spend on cosmetics. The rapid growth of social networks in recent years has had a positive impact on the market. Manufacturers are promoting their brands with the help of celebrities over social media sites like Instagram, Facebook, YouTube, Pinterest, Twitter and makeup blogs. These digital platforms not only drive product demand but also educate consumers through product-oriented beauty tutorials. 

Innovation was an important competitive strategy for players in this market. In recent years, cosmetic manufacturers are increasing their spending on product development, depending on the consumer's beauty preferences. Waterproof and sweat-resistant personal care products are gaining high popularity, especially for those involved in outdoor work in hot and humid climates. Similarly, consumers who practice sports such as swimming and other outdoor sports prefer stain-free products, so the demand for these products is foreseen to increase.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By type of product, By the sales channel, By source

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

L'Oréal S.A, New Avon LLC, Revlon, Coty Inc, Estee Lauder Company, Procter & Gamble Company, LVMH, Shiseido Company Limited, Amway, Unilever Plc.

Eye Makeup Market Segmentation:

The eye makeup market is widely researched by product type, sales channel, price, source, and region.

  • By type of product, the global eye makeup industry is divided into mascara, eye shadow, eyeliner, pencil, and others. Among these, the mascara segment held the dominant share in the world market due to the increasing usage of women. The increase in advertisement and the availability of new products at affordable prices have boosted the expansion in this segment. Moreover, waterproof mascaras are likely to witness the highest growth rate in this market in the coming years.
  • By the sales channel, the global eye makeup market is divided into supermarkets/hypermarkets, pharmacies, health and beauty retailers, e-commerce, and others. Of these, all the offline channels combinedly accounted for the leading revenue share in the review period. However, in the forecast period, online sales are likely to multiply with the availability of numerous options at attractive prices.
  • By price, the global eye makeup market is divided into economy and premium. Economy products account for the prominent share of the world marketplace due to the large middle-class population.
  • By source, the global eye makeup business is separated as chemical, natural, organic, halal and other sources. The natural and organic products are having high demand from consumers, which is expected to drive those segments in the coming years.

Regional Analysis:

The Middle East and Africa, North America, Latin America, Europe, Asia-Pacific, and Japan are the leading local markets for eye makeup worldwide. 

Among them, the Asia-Pacific eye makeup market, excluding Japan, has become the most favorable region, mainly due to the recent economic prosperity obtained in the emerging economies of the area. Consumers are free to invest in beauty and cosmetics that help increase their confidence, which leads to professional growth. Demand for mascara, eyeliner, and shadow products has experienced significant growth and is predicted to boost local markets in the coming years. 

Europe eye makeup market is expected to have a significant share in the near future. The main regional markets include France, Germany, United Kingdom, Italy, Spain and Poland.

Top Leading Company:

Ulta Salon and Sephora are the leading retailers in the eye makeup markets in the United States. In 2018, Avon registered as one of the largest direct-selling channels for beauty care products in the world. L'Oreal is changing its strategy to focus on creating demonstration content for digital advertising for consumers, rather than emphasizing the product on existing advertising platforms such as magazines, newspapers, etc.

Key Players:

The main players in the eye makeup market include L'Oréal S.A, New Avon LLC, Revlon, Coty Inc, Estee Lauder Company, Procter & Gamble Company, LVMH, Shiseido Company Limited, Amway, Unilever Plc

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods  

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends  

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Eye Makeup Market, By Product Type                           

                                6.1.1 Mascara   

                                6.1.2 Eye Liner  

                                6.1.3 Eye Shadow            

                                6.1.4 Pencil        

   6.1.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.6 Y-o-Y Growth Rate Analysis             

                                6.1.7 Market Attractiveness Index          

                6.2 Eye Makeup Market, By Sales Channel                          

                                6.2.1 Supermarket/Hypermarket             

                                6.2.2 Health & Beauty Retailers 

                                6.2.3 Pharmacies             

                                6.2.4 E-Commerce          

     6.2.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.6 Y-o-Y Growth Rate Analysis             

                                6.2.7 Market Attractiveness Index          

                6.3 Eye Makeup Market, By Price                            

                                6.3.1 Economic 

                                6.3.2 Premium  

       6.3.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

                6.4 Eye Makeup Market, By Source                        

                                6.4.1 Chemical  

                                6.4.2 Natural     

                                6.4.3 Organic     

                                6.4.4 Halal           

         6.4.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.4.6 Y-o-Y Growth Rate Analysis             

                                6.4.7 Market Attractiveness Index          

7. Geographical Landscape                                         

  7.1 Global Identity Governance and Administration Market, by Region         

                7.2 North America - Market Analysis (2021- 2026) 

                                7.2.1 By Country              



                                7.2.2 By Product Type   

                                7.2.3 By Sales Channel  

                                7.2.4 By Price    

                                7.2.5 By Source

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product Type   

                                7.3.3 By Sales Channel  

                                7.3.4 By Price    

                                7.3.5 By Source

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product Type   

                                7.4.3 By Sales Channel  

                                7.4.4 By Price    

                                7.4.5 By Source

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product Type   

                                7.5.3 By Sales Channel  

                                7.5.4 By Price    

                                7.5.5 By Source

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product Type   

                                7.6.3 By Sales Channel  

                                7.6.4 By Price    

                                7.6.5 By Source

8. Key Player Analysis                                    

                8.1 Revlon                          

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 L'Oréal S.A                  

                8.3 Avon LLC                      

                8.4 Procgter & Gamble Company                             

                8.5 Estee Lauder Company                         

                8.6 Unilever PLC                              

                8.7 Amway                         

                8.8 Shiseido Company Limited                   

                8.9 LVMH                            

                8.10 Coty Inc.                    

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of By Product Type, By sales Channel, By price, By source and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Eye Makeup Market By Region, From 2021-2026 ( USD Billion )
  2. Global Eye Makeup Market By Product Type, From 2021-2026 ( USD Billion )
  3. Global Mascara Market By Region, From 2021-2026 ( USD Billion )
  4. Global Eye Liner Market By Region, From 2021-2026 ( USD Billion )
  5. Global Eye Shadow Market By Region, From 2021-2026 ( USD Billion )
  6. Global Pencil Market By Region, From 2021-2026 ( USD Billion )
  7. Global Eye Makeup Market By Sales Channel, From 2021-2026 ( USD Billion )
  8. Global Supermarket/Hypermarket Market By Region, From 2021-2026 ( USD Billion )
  9. Global Health & Beauty Retailers Market By Region, From 2021-2026 ( USD Billion )
  10. Global Pharmacies Market By Region, From 2021-2026 ( USD Billion )
  11. Global E-Commerce Market By Region, From 2021-2026 ( USD Billion )
  12. Global Eye Makeup Market By Price, From 2021-2026 ( USD Billion )
  13. Global Economic Market By Region, From 2021-2026 ( USD Billion )
  14. Global Premium Market By Region, From 2021-2026 ( USD Billion )
  15. Global Eye Makeup Market By Source, From 2021-2026 ( USD Billion )
  16. Global Chemical Market By Region, From 2021-2026 ( USD Billion )
  17. Global Natural Market By Region, From 2021-2026 ( USD Billion )
  18. Global Organic Market By Region, From 2021-2026 ( USD Billion )
  19. Global Halal Market By Region, From 2021-2026 ( USD Billion )

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