Food humectants market is expected to grow at a CAGR of 6% from 2023 to 2028. The market was valued at USD xx million in 2023 and is expected to reach USD xx million by 2028.
Food Humectants Market overview:
Food humectants are hygroscopic products that absorb moisture from the surroundings and food items. All food products contain some amount of water or moisture naturally. Foods with a high water concentration are prone to early expiry or rotting due to infestation from bacteria and other microorganisms, as they find it easier to survive in a moisture-rich environment. Therefore, moisture-rich food is often dried and made into powder for distribution., for example, milk powder, tea powder, coffee powder, cocoa powder, glucose powder, spices, etc. When mixed with a liquid medium, the powders are reactivated and can be used in various foods. However, not all food items are entirely consumed in powder or liquid. This is where the humectants are extremely useful as they bind with the moisture in foods and help retain them.
Several foods, like candy, chewing gum, pickles, jams, jellies, etc., are mixed in between and have moisture but are still firm. Therefore, using food humectants is encouraged to achieve a medium texture with moisture and is still firm. The humectants absorb the moisture around the food and keep them fresh. Some traditional humectants are sugar, salt, and honey, often used to make pickles and jams at home. The humectants used in the food industry are primarily simple sugar alcohols like sorbitol, used in cookies, cakes, and bread. Due to their noncarcinogenic and non-decay-causing nature and less sugar, they are often used in sugar-free foods, toothpaste, and mouthwashes. Additionally, sugars like mannitol are used in coatings for foods like chewing gums, hard candy, and dried fruits, and glycerol is used in fermentation to produce beer, wine, and vinegar. Propylene glycol is used in marshmallows, coconuts, and confectionaries to emulsify them and keep them from drying out, leading to the food humectants market demand.
Therefore, the application of the market in multiple food industries and its necessity to ensure food safety and transport is expected to lead to food humectants market growth. These humectants can be used at home, in bakeries and outside shops, and also in the packaged food industries, and therefore, the consumers from three different industries support the growth of the market. Therefore, food humectants are added to preserve and increase the shelf life of several edibles. Additionally, food humectants are also used in powdered products for their anticaking properties, meaning that they help to prevent the powders from clumping up together and becoming rock hard by maintaining moisture levels. This anticaking property is used for foods like baking powder, powdered sugar, flour, milk powder, cake mixes, instant coffee, etc. Therefore, humectants are used in foods and other applications like pharmaceuticals, detergents, and tobacco. Additionally, the wide range of foods that can be used as humectants also supports the market's growth; for example, egg whites, egg yolks, molasses, lactic acids, etc., are also used as humectants for several foods.
Humactenets can help prevent the sugars in confectionaries from crystalizing leading to more demand for the market. Furthermore, the growing demand for sugar-free foods and dental health consciousness among populations also support the market's growth. Some of these FDA-approved humectants, like sorbitol, are good for gum health and less in sugar. Additionally, the growing busy lifestyles and increasing consumption of packaged foods lead to more demand for the food humectants market. Furthermore, using humectants for functional beverages, snacks, health supplements, etc., supports market growth.
However, despite the extensive use of food humectants and approvals by the FDA, specific side effects may occur either due to overconsumption or allergies. For example, when consumed in large quantities, Humectants can lead to a nauseating feeling, diarrhea, and a laxative effect. Additionally, some food humectants are used in strict quantities and are not to be ingested in more than those quantities; for example, silicon dioxide is only used up to 2 in shredded cheese, and this level should strictly not be crossed. Therefore, the need to be careful with the number of humectants ingested may lead to a drawback for the food humectants market.
Impact of covid -19 on the food humectants market:
The covid pandemic had several impacts on multiple markets and led to severe losses and economic downfall worldwide. However, despite restrictions on production and supply, and the food and beverage industry faced many challenges to meet public demand, the food humectants market experienced a positive impact from the pandemic. This positive impact was because the pandemic led to lockdowns, and populations started buying goods in bulk to store them for later; therefore, there was a growing demand for foods with a longer shelf life. This led to a demand for the food humectants market as they help stretch the shelf life of several store-bought foods leading to growth and demand. Therefore, the growing need for fast cooking and instant foods and the rising stocking and storage of foods during the pandemic positively impacted the market.
Key Developments:
In November 2022, Genomatica, the Biotechnology company that has long been working in the sustainable industry, launched Avela, a renewable (R)-1,3-butanediol chemical developed to induce exogenous ketosis in the body. The company's primary industry is in textiles, plastics, and cosmetics. However, the company is now jumping into the foods and beverage market with this invention. The company's flagship (R)-1,4-butanediol (BDO) is used in spandex, footwear, and plastics, and its natural butylene glycol is incorporated as a humectant and carrier material for cosmetic ingredients.
In January 2023, CD Formulation, the food ingredients manufacturer for researchers and manufacturers in the healthcare industry, released a portfolio of its ingredients in the month of January. The company released a total of 16 food additives that it provides to various businesses, and anticaking agents and humectants, along with sweeteners and emulsifiers, were a part of its portfolio.
Food humectants market segmentation:
Food Humectants Market Segmentation:
By Product Type,
Phosphate
Glycol
Sugar alcohol
Lactate
Glycerol
Others
The glycerol segment is expected to dominate the market during the forecast period because it is the most commonly used food humectant. Glycerol is often used in various food products like energy bars, beverages, cake icings, chewing gums, soft candy, cream, marshmallows, etc. it is obtained through fermentation and is a very common food humectant.
The sugar alcohol segment is also expected to grow due to alcohols like sorbitol and mannitol being used in multiple foods. They contain much less sugar and are FDA certified harmless for the teeth as they do not cause cavities. They are widely used in sugar-free products and are often used in chewing gums.
By Source,
Natural
Synthetic
The synthetic humectants segment is expected to dominate the market during the forecast period due to their heavy usage in the packaged food and beverage industry and the products' cost efficiency. The most common and popular humectants, like glycerin and sorbitol, are all synthetic humectants.
The natural segment is also expected to grow in the food humectants market size during the forecast period due to the preference for organic and processing-free humectants and healthier choices of foods in the current market, along with the homemade varieties of aged foods like pickles and jams.
By Application,
Confectionery products
Bakery products
Functional products
Dairy Products
Others
The confectionery segment is expected to dominate the food humectants market during the forecast period due to the wide application of humectants in confectionaries like cakes, candies, sweets, and sweet-based snacks.
The bakery segment is also expected to have a sizable revenue during the forecast period due to the growing use of humectants in baking procedures and foods. Additionally, with the use of humectants for anticaking in powders like baking powder, cake flour, cocoa powder, powder sugar, etc., all used in the baking industry, the market is expected to show growth in the segment.
Food Humectants Market Regional Analysis:
By region,
North America
Europe
Asia-Pacific
Latin America
MEA
North America is expected to dominate the food humectants market due to the growing concern for food safety among the population. The rising FDA approvals for food humectants in the region also support the market's growth. The growing consumption of packaged and instant foods is due to the growing employment rates and less time for homemade foods. The rising preference for beverages and snacks in countries like the US and Canada is expected to support market growth. Furthermore, the rising rates of diabetes among populations have led to a shift toward sugar-free products leading to market growth in the region with products like sugar-free gum, mints, cough syrup, candy, etc. Additionally, the presence of key market players in the region
The market in Europe and Asia-Pacific is also growing due to changing lifestyles and a rapidly urbanizing population. In addition, the growing disposable incomes and the demand for more natural ways to keep food fresh for a long time supports the growth of the market. Furthermore, the growing awareness regarding the importance of eating healthy and the consumption of convenience store foods are leading to more demand in countries like India, China, Japan, South Korea, etc.
Key market players:
Archer Daniels Midland Company
Cargill
Incorporated
DuPont
The Dow Chemical Company
Brenntag Pte. Ltd.
Acme-Hardesty Company.
GALACTIC
Roquette Frères
Barentz
Corbion N.V.
WINWAY
Akash Purochem Private Limited
ICL
The Ransdal Corporation
Aditya Birla Chemicals
Ashland.
BASF SE
Acme Hardesty Co.
Archer Daniels Midland
Ashland Global Holdings Inc.
Brenntag AG
Corbion N.V.
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