Fruit Fillings Market

Fruit Fillings Market Size and Forecast (2023-2028):

The Global Fruit Fillings Market size is expected to grow at a CAGR of 5.6% during the forecast period 2023-2028 to reach USD 6.32 billion by 2028.

Market Overview:

A topping or decoration of fruits on food products is commonly known as "Fruit Filling"; it is done to enhance the taste and especially to make attractive visuals. Fruit fillings are tasty stuff made from cooked or fresh fruits. It is widely applied in pies, cakes, tarts, and desserts to make them taste good and help to get an attractive appearance. Almost all types of fruits can be used for fruit fillings, like apples, berries, peaches, mangoes, cherries, etc. They give the best taste to food products by adding some sweetness to them and also enhance the flavor and texture of various products. Fruit fillings are widely adopted in the food, baking, dairy, and dessert industries.

Recent Developments in Fruit Fillings Industry:

• In January 2023, Dawn Foods and Goodness Cakes established a three-year agreement. Dawn believes that people should be respected and that everyone's birthday should be celebrated. The mission of Goodness Cakes inspired the business, and it acknowledged organizational principles in both.
• In August 2022, Puratos and Shiru, a provider of functional ingredients for the food industry, announced their collaboration. To innovate baking, patisserie, and chocolate products, the partnership with Shiru strives to discover new useful, plant-based ingredients.

REPORT COVERAGE:

Drivers:

One of the major drivers for the market is the growing demand for convenience food products. As people are living busy, they are looking for easy and quick food options. Fruit fillings allow adding of various fruit flavors to the food products without consuming a lot of time to prepare. Ready-to-use fruit fillings can be directly added to the dish of our interest, this fulfills the requirements of consumers like less effort, delicious food, time saving, etc., and these factors are highly influencing the fruit fillings market share.

The increasing demand for healthier food is another factor that is propelling the demand for the market. As more and more people are becoming health conscious, they prefer healthy food to maintain good health. Fruit fillings are natural because they are directly made from fresh fruits, and they don't have many artificial ingredients or additives, which can be unhealthy. Hence, the increasing demand for natural and healthy food is significantly boosting the market demand.

Also, the rising demand for bakery and confectionery products is lavishing the fruit fillings market growth. People like eating bakery foods and sweet treats like pies, cakes, pastries, etc., and these food products mainly use fruit filling as a key ingredient. Not only the topping but fruit fillings are also done inside of any food products like pie or cake, making it more delicious. For celebrating special occasions,

there is a lot of demand for these bakery products and desserts.

Restraints:

One of the limiting factors to the market growth is the seasonal availability of fruits. Some of the fruits are only available for a specific period, like berries are more available in the summer, and apples are in winter. This limits the availability of particular fruit in the fruit fillings throughout the year. This could fail in fulfilling customer satisfaction due to a shortage of fruits to make fruit fillings. Hence this attribute hinders the expansion of the fruit fillings market size.

Also, the price fluctuations in fruits are another restraint to the market demand. Various factors affect the pricing of fruits, such as weather, yield, and present demand for them. When the prices of fruits go up, it directly affects the cost of preparation of the fruit fillings, and it becomes more costly for consumers to buy. Also, there are various alternatives available in the market; if the prices of fruit fillings become too high, then they prefer other products over them. Hence, these price fluctuations in fruits restrict the growth of the market.

Opportunities:

The increasing number of people who prefer plant-based diets or vegan lifestyles is offering significant opportunities to market demand. As these people avoid animal-based products, it is creating demand for food options that are suitable for their diet. Hence fruit fillings have an opportunity to tap into the market by providing various pure plant-based and vegan food products. Fruit fillings with fresh fruits without any other animal-based additives make more demand for them in the market as more and more diet-specific consumers get attracted to them. This market trend can influence the shares of the market.

The increasing demand for new flavors of fruit fillings is offering several growth opportunities to the market. The fruit fillings manufacturers have a market scope to develop new flavors and introduce them in the market to increase the consumer base. By offering unique and interesting flavors, fruit fillings can catch the consumer's attention. This can contribute to an increased demand for the market.

COVID-19 Impact on Fruit Fillings Market:

COVID-19 significantly impacted the fruit fillings market growth. During the pandemic, the supply chain disruption and challenges in transportation & logistics made it difficult to source fruits and other raw materials. This impacted the production of the fruit fillings and also affected the delivery of finished products. Also, the shutdown of food service centers negatively impacted the market demand. On the other hand, as a result of the lockdown focus on e-commerce increased, and people started buying online things, also food products, including fruit fillings, which helped to maintain market shares.

Fruit Fillings Market Segmentation Analysis:

By Product Types:

• Strawberry
• Pineapple
• Apple
• Peach
• Blackberry
• Banana
• Black Currant
• Apricots
• Others

The strawberry fruit fillings segment is ruling the market shares as they are frequently used in pies, pastries, and sweets because of their sweet and tart flavor. Also, they give a very attractive appearance to food products. This attribute is influencing the shares of the fruit fillings market. At the same time, the apple fruit fillings segment is expected to grow at a fast rate during the forecast period. It usually contains an aroma of cinnamon or other spices and has a traditional, comfortable flavor. Delicious treats like pies, tarts, cakes, and pastries frequently contain them. This is fueling the market demand for this segment.

By Filling Types:

• Fruit Fillings without Pieces
• Fruit Fillings with Pieces
• Candied or Semi-Candied Fruit Fillings
• Others

The fruit fillings without pieces segment are dominating the shares of the market during the projected period. These fruit fillings contain whole fruits without any pieces and are smooth, and have a consistent texture. Here fruits can be used in the form of paste or puree. They are often used for uniform filling, such as in cake layers, ice creams, pastries, dessert fillings, sandwich cookies, etc. This is ruling the shares of the fruit-filling market. However, the fruit fillings with pieces segment is expected to grow at the fastest rate during the forecast period. They provide products like fruit bars, fruit-filled muffins, or as a topping for cheesecakes or ice creams, a more attractive and nice appearance. This is inducing the demand for this market.

By Distribution Channels:

• Business to Business
• Business to Consumers
• Others

The business-to-consumer segment is anticipated to dominate the market in the upcoming years as it includes the supply of fruit fillings and based products through supermarkets, hypermarkets, grocery stores, and specialty food stores to the consumer. People prefer fresh fruit fillings; hence they use these marketplaces to buy them as per their interests. This attribute is influencing the demand for the market in this segment. However, business-to-business is deemed to grow significantly in the coming years. Through these channels, products are directly sold to the businesses like bakeries, confectioneries, restaurants, etc., which is causing more demand for this segment in the market.

By Applications:

• Bakery
• Confectionery
• Dairy
• Ice Cream
• Beverages
• Commercial
• Household
• Others

The dairy segment is anticipated to dominate the fruit fillings market share during the projected years. Fruit fillings are added to food products such as yogurt, ice cream, and desserts, and also in flavored milk to enhance their taste and appearance and make them more delicious. As demand for dairy products is increasing immensely, it is causing an increase in the market size expansion. However, the bakery segment is expected to grow at the fastest CAGR in the coming years. Because fruit fillings are majorly being used in pies, cakes, muffins, cookies, etc., to enhance the texture and taste of baked food products. This is influencing the demand for the market in this segment.

Geographical Segmentation Analysis:

• North America - the United States and Canada
• Europe - United Kingdom, Spain, Germany, Italy, and France
• The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
• Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
• The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

By Region Analysis:

The North American region is leading the fruit fillings market share in the coming years, owing to the wide use of fruit fillings in various applications such as bakery products, confectionery products, and dairy products in this region. Also, the growing demand for natural and healthy food alternatives in this region is driving the demand for the market. However, the Asia Pacific region is expected to grow at a fast rate during the projected period. Due to the large customer base, increasing urbanization, changing people's preferences towards healthy food, and a dominant presence of food industries. This is contributing to the size expansion of the market in this region.

Key Players in the Market:

Major Key Players in the Global Fruit Fillings Market are

• Agrana Beteiligungs-AG
• Alimentos Profusa
• Andros Group
• Bakels Worldwide
• Baldwin Richardson Foods
• Barker Fruit Processors Ltd.
• Barry Callebaut
• Cornaby's LLC
• CSM Ingredients
• Dawn Food Products Inc.
• EFCO Products Inc.