Fruit Puree Market

Fruit Puree Market Size and Growth (2023-2028):

The Global Fruit Puree Market size is expected to grow at a CAGR of 6.2% during the forecast period 2023-2028 to reach USD 6.35 billion by 2028. It was estimated to be valued at USD 4.26 billion in 2022.

Market Overview:

Fruit puree is made by crushing, blending, or pressing fresh fruits until it becomes a creamy paste or liquid and gives a smooth and soft texture. The process of making fruit purees involves removing seeds and peels of fruits which results in concentrated and flavorful mixtures. Bananas, apples, plums, strawberries, mangoes, and peaches are the most commonly used fruits in the production of fruit purees. They are widely used in smoothies, yogurts, desserts, and fruit juices, and also they are the perfect additives for fruit pies, jams, or sauces to enhance the taste and add nutritional value. Alcoholic beverages like beers and liquors do contain fruit purees as a crucial ingredient. Hence, as it offers essential vitamins, dietary fiber, and minerals, it is widely used in many food and beverages.

Recent Developments in Fruit Puree Industry:

• In April 2021, "AGRANA Fruit Japan Ltd." started producing fruit preparations. Japan serves as the company's fourth Asian manufacturing facility, following China, India, and South Korea.
• In 2020, Gold kiwi puree, which has a range of uses in dairy, ice cream, and smoothies, was introduced by SVZ Industrial Fruit & Vegetable Ingredients.

REPORT COVERAGE:

Drivers:

One of the major drivers of the market is the growing awareness of health and nutrition. Nowadays, people are focusing more on consuming a healthy and nutritious diet, especially after covid, to maintain good health and promote overall well-being. This growing awareness among health-conscious consumers requires fruits as an important ingredient in their diet as they provide essential vitamins, minerals, carbs, and dietary fibers. Hence, fruit purees offer the best solution for this demand as they are made by crushing and blending fresh fruits and keep all the nutrients intact. Fruit puree is used in various food and beverage products like smoothies, bakery products, desserts, sauces, and dairy products. It's versatility and wide range of use in food products to enhance taste and nutrition and to boost the health of consumers is significantly fueling the fruit puree market demand.

Also, the rising preferences for convenience and packaged food are boosting the demand for fruit puree. Due to the fast-paced lifestyles, nowadays, people are seeking easy and quick consumption options for their dietary requirements, and hence the demand for fruit puree has increased to satisfy this market trend. People want to consume healthy and nutritious food products, but as they don't have time, fruit puree saves time by eliminating the need for fruit preparations, and also, they have a longer shelf life, hence can be stored for a longer time. Hence, as the retailers offer a wide range of convenient and packaged food products made with fruit puree as an ingredient, it is influencing the shares of the market.

Further, the growing market trend of vegan and plant-based diets is significantly driving the fruit puree market growth. In recent times, the demand for vegan or plant-based food products is increasing rapidly, as more people don't want to consume animal-based products. Fruit puree perfectly fits into this trend as it adds natural sweetness and essential nutrients like vitamins, carbs, minerals, etc to vegan recipes. Hence, this increased use of fruit puree among vegan and plant-based diets is fueling the market demand.

Restraints:

The fluctuations in raw materials are a major restraint on market growth. The primary raw material for the fruit puree is fruits, and fluctuation in them can be caused by availability and cost. This can be majorly influenced by seasonal variations, climate change, natural disasters, and sometimes supply chain or transportation disturbances. Hence, uncertainty in the raw material supply can lead to high costs and limited availability for production purposes, which can further limit the use of fruit puree in certain food and beverage products. Therefore, these fluctuations in the raw materials can restrict the growth of the market.

Further, the seasonal availability of fruits is majorly restraining the market size expansion. Most of the fruits have a specific growing season. Hence they become scarce or not available at all during off-seasons, which leads to limited supply and hence introduces high costs in the market. This can result in price fluctuations and reduced varieties of fruit puree food and beverage products. Also, the inconsistent fruit quality in different seasons can affect the overall product consistency in which it is used. Hence, this seasonal availability of fruits can limit the market growth.

Opportunities:

One of the significant opportunities for market growth is offered by the increasing demand for fruit puree in the expanding food and beverage industry. As the food and beverage industries are expanding rapidly, there is a need for healthy and nutritious food ingredients to attract a more consumer base and also to satisfy the requirements of consumers like vegan and plant-based food diets. Fruit puree is a natural flavor enhancer and provides many essential nutrients, including minerals, carbs, vitamins, proteins, etc., as it consists of fresh fruits which naturally contain all of these nutrients which are beneficial to promote good health. Also, they provide various flavors and textures to the food products like smoothies, juices, cocktails, bakery products, dairy products, etc. The increased demand for fruit puree in this sector can help the fruit puree market to expand globally.

Another major growth opportunity for the market is provided by the growing baby food industry. More parents are searching for natural and organic solutions for their babies, which is expanding the market for baby food. For introducing solid foods to infants, fruit puree is a popular and offered alternative. For babies, it is soft, smooth, and simple to consume and digest. Fruit puree is growing in demand as more parents become health-conscious and want the best for their infants. It promotes the transition of infants from milk to solid foods. This contributes to boosting the market demand.

COVID-19 Impact on Fruit Puree Market:

The market growth is negatively impacted by COVID-19. During the pandemic, the market faced various challenges related to raw material availability, supply, and production. Due to various strict rules and regulations during this period, there were problems with the transportation of fruits and final products from one area to another which induced delays in delivery to the end users. The export and import were also affected badly, which resulted in the limited supply of exotic and tropical fruits to the manufacturing industries. This declined the market share, and further, the shutdown of various food service centers during the lockdown affected the demand for fruit puree.

Fruit Puree Market Segmentation Analysis:

By Product:

• Tropical & Exotic
• Citrus
• Berries

By product, the tropical and exotic segment is ruling the fruit puree market share during the projected period. These fruits are often associated with tropical climates, and they are well-known for their unique flavors, beautiful colors, and high nutritional content. Tropical and exotic fruits used for making fruit puree include mangoes, pineapples, guava, papaya, etc. They help to enhance the flavor and texture of various food and beverage products, hence inducing demand for this segment. At the same time, the citrus segment is expected to grow at the fastest rate during the forecasted period. Because citrus fruits are famous for their refreshing and tangy flavors and abundance of vitamin C & antioxidants, which are widely used in beverages, desserts, sauces, etc., they mainly include fruits such as oranges, lemons, limes, and grapefruits. This attribute influences the shares of the market.

By Application:

• Beverages
• Bakery & Snacks
• Baby Food

By application, the beverages segment is dominating the market during the forecasted period as fruit puree enhances the taste and appearance of beverages by adding natural sweetness, flavor, texture, and nutritional value to them. Fruit puree is commonly used in drinks like smoothies, fruit juices, cocktails, mocktails, etc., and makes them more attractive among consumers who seek healthier and natural drinks. This factor is significantly driving the fruit puree market demand in this sector. However, the baby food segment is deemed to have a significant market share during the projected period. Because fruit puree provides essential nutrients like vitamins, minerals, proteins, fibers, etc., and supports the health and overall well-being of babies, which induces the demand for them in this segment.

Geographical Segmentation Analysis:

• North America - the United States and Canada
• Europe - United Kingdom, Spain, Germany, Italy, and France
• The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
• Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
• The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

By Region Analysis:

Asia Pacific is anticipated to boost the fruit puree market growth during the forecasted period. Owing to its rich diversity of tropical and exotic fruits. Also, the wealthy opportunities for market expansion are presented by the region's strong agricultural base and growing consumer awareness of the nutritional benefits associated with fruit puree. This makes it a significant market player globally. However, North America is expected to grow at the fastest CAGR during the upcoming years. This region's market is expanding as a result of a booming food and beverage industry as well as rising consumer interest in plant-based alternatives, and also the increased acceptance of natural foods and health-conscious diets are contributing to boosting the market growth.

Key Players in the Market:

Major Key Players in the Global Fruit Puree Market are

• Agrana Zucker Starke und Frucht Holding AG
• Aseptic Fruit Purees
• China Kunyu Industrial
• David Berryman Ltd
• Dennick FruitSource, LLC
• Doehler Group SE
• Fruit Puree Miami
• Grunewald International
• Ingredion Incorporated
• Milne Fruit Products, Inc.