Fruit Snacks Market

Global Fruit Snacks Market Growth and Forecast (2024 to 2029):

Fruit Snacks Market is Estimated to reach 12.2 billion by 2024 and 18.07 billion in 2029 progressing with a CAGR of 8.17% between in given forecast period of 2024 to 2029.

Fruit snacks refer to fortified, processed sugary foods made especially for children. This snack is similar to jellybeans and comes in a variety of flavors like white grapes, strawberries, oranges, raspberries, and more. The main ingredients in this snack are white grape juice and refined sugar derived from apple juice. This snack is gaining popularity among children due to its caramel flavor and readily available characteristics. Fruit snacks are processed fruits that are in the form of snacks produced in the food and beverage industry. Examples of fruit snacks include fruit chunks, smoothies, fruit salads, applesauce sauces, fruit sandwiches, and popsicles. These foods are rich in vitamins and minerals like magnesium, potassium, and vitamin A, which makes them healthy for human consumption. Some of the health benefits of fruit snacks include a reduction of the risk of high blood pressure, cardiovascular disease, and weight disorders such as obesity and diabetes.

The growth of the fruit snacks market is driven by increased product innovation in the snack industry focused on providing unique flavors and enhancing health.

Global Fruit Snacks Market Drivers:

Key factors likely to contribute to the growth of the global fruit snacks market during the forecast period include a fundamental shift in consumer preferences for nutritional diet patterns coupled with the increasing demand for snacks in the food processing industry.

Several multinational giants are primarily focused on developing compelling marketing strategies for these products, including featuring famous actors or athletes as brand ambassadors in advertisements. As consumers become more health-conscious, the demand for fruit-rich snacks is increasing rapidly. All these innovative marketing strategies will further enhance the market growth. With the advent of innovative technologies, the number of Internet users has increased, leading to an increase in online consumption. The market for fruit snacks will grow even larger as demand for high-fiber products and demand for vitamins and minerals essential to boost immunity increases. Consumers prefer healthy and nutritious products that are fresh, less processed, and ready to eat. With the expansion of distribution channels, convenience foods have found shelves in supermarkets and retail stores. The increase in demand for fruit snacks is due to higher purchasing power and a greater consumer preference for healthy, ready-to-eat prepared foods. In addition, as the food and beverage industry grows and economic conditions improve, so do consumer preferences for prepared foods. Additionally, changing job demographics and busy lifestyles are among the factors driving demand for prepared foods. In addition, major companies are approaching efficient distribution channels to improve the quality of fruit snacks and serve a broader customer base. Changing customer tastes and preferences, easy access to exotic fruits, and increased production supported by favorable trade policies will lead to market expansion.

Global Fruit Snacks Market Restraints:

Increasingly stringent government regulatory standards will directly hamper business growth. Growing consumer awareness of the harmful effects of consuming processed foods also limit the growth of the global fruit snacks market. Increasing consumer preference for nutrient-dense processed foods compared to processed foods, in general, is expected to help the global fruit snacks market grow. More and more government initiatives are creating consumer awareness and preference as they drive fruit snack sales around the world. With the growing spread of obesity-related epidemics, many government agencies have begun promoting healthy lifestyles and urging people to rethink their diet. The increased health benefits associated with consuming fruit-rich snacks is a major factor in market growth. Factors such as ease of purchase, shorter time requirements, and availability of heavier options will support market expansion. Transforming consumer preferences into healthy, premium snacks will turn consumers into online retailers and a thriving industry expansion due to their availability across distribution channels. Consumers are aware of the quality of the food they consume, so they are willing to consume natural foods because they are superior to artificial ones. Especially in developing countries like India, rising disposable income, rapid increase in population shares and growing demand for ready-to-eat food will create numerous growth opportunities in the global fruit snacks market. Additionally, manufacturers are focusing on product development, such as introducing gluten-free snacks, and investing heavily in R&D to capture the demands of the changing market.

REPORT COVERAGE: 

This research report on the Global Fruit Snacks Market has been segmented and sub-segmented based on type, distribution channel, and region. 

Global Fruit Snacks Market – By type:

• beverages
• dairy
• sweets
• spices

The Sweet & Savory segment is supposed to lead the market during the outlook period as consumer preference for higher nutrient content processed foods increases compared to regular processed foods. It will also further complement the growing demand in the segment as demand for sweets and salty fruit snacks increases among 3- to 7-year-olds.

Global Fruit Snacks Market - By Distribution channel:

• supermarkets
• convenience stores
• hypermarkets

The convenience store segment is supposed to grow at a higher CAGR during the conjecture period, as a variety of flavors are available under one roof. In addition to this, these convenience stores offer product displays, detailed material information, and attractive discounts for bulk orders. The online segment is believed to be leading the market during the projection period. The online store is open 24/7 and offers incredible benefits to our customers, including a variety of discount coupons, refunds, free messaging options, and cash-on-delivery options.

Global Fruit Snacks Market - By Region:

• North America - the United States and Canada
• Europe - United Kingdom, Spain, Germany, Italy, and France
• The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
• Latin America - Brazil, Argentina, Mexico, and Rest of LATAM
• The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

North America led the fruit snacks market, accounting for more than 35.0% of total sales in 2020. Most consumers use these snacks to satisfy their hunger between meals, satisfy their cravings, and get nutrition. The United States has a large share in the North American market. The demand for mobile or ready-to-eat food is quite high in the region, especially among young people and multicultural populations. As a result, these snacks have gained more space on retail store shelves in recent years. Additionally, health and wellness concerns and a busy lifestyle are changing the eating habits of domestic consumers. Similarly, the Canadian fruit snack market continued to grow steadily due to an aging population and increased health awareness among younger generations. The Asia Pacific region is predicted to record the fastest CAGR of 10.3% between 2021 and 2026, which has potential growth opportunities due to rising per capita consumption and population expansion. Besides, the demand for fruit snacks is expected to increase as the number of middle-class households increases and consumer health awareness increases. The market demand for fruit snacks is mainly driven by economies such as China and India. This demand supports and increases the health awareness of consumers about the nutritional content of foods. The popularity of various processed foods due to the health benefits and easy storage compared to fresh fruits will further expand the fruit snacks market. In addition, the increasing penetration of fruit snacks in the e-commerce sector will support the expansion of the industry.

KEY MARKET PLAYERS:

Key Market Players of Fruit Snacks Market are SunOpta, Sunkist Growers Inc, Welch's, General Mills, Inc, Bare Foods Co, Flaper SA, Kellogg Co, Crispy Green Inc, Crunchies Natural Food Company LLC, Mount Franklin Foods LLC.

RECENT HAPPENINGS IN THE MARKET:

• In 2022, Welch's released a new 3-ounce Easter egg that contains 6 bags of fun-sized fruit snacks. This fruit snack is made from real fruits and is a perfect addition to any parent's Easter basket.
• In 2022, Mount Franklin Foods, LLC acquired the food processing and ingredients division of Arro Corporation. With this acquisition, Mount Franklin Foods aims to expand and develop its products and brand equity to a wide range of aspects of the foodservice industry.