Graphic Films Market

Graphic Films Market Size, Share, Growth (2023-2028)

Graphic Films Market is anticipated to grow with a CAGR of 5.17% and reach around USD 34.40 Billion by 2028

Graphic Films Market Overview:

The graphic film is a plate or coating of polymer compounds that is added to the ground for advertising purposes, or for protection from weather conditions. At this point, the automotive sector is a major driver of demand due to the high adoption of global automakers of graphic films. Advertising firms often strongly support graphic films, a movie is considered to be one of the best ways to promote and expose a subject. The parametric factors accountable for the high adoption and growth of the global graphics market are successful and durable. Lightweights, high durability, ease of use, and excellent printability are among the material's basic characteristics that have created the demand for the film. It is also expected that applications such as promotional banners, anti-graffiti pamphlets, and advertising pamphlets will support the demand for graphic films. Also, growing improvement in the film industry, the development of new manufacturing techniques, and the increased ability to purchase have often contributed to the growth of the graphic film market.

Graphic films can also be used on walls and other places to replace paints and distempers. The rising demand for painted designs on walls, however, could hamper global graphic film market growth. In contrast, graphic movie life is shorter than wall-colored oils and paints. This consideration could also serve as a barrier to the growth of the global graphic film marketAt this point, the automotive sector is a major driver of demand due to the high adoption of global automakers of graphic films. Advertising firms often strongly support graphic films, a movie is considered to be one of the effective ways of promoting and showcasing a subject, and in turn, would serve as an opportunity for the market to expand.

REPORT COVERAGE

Graphic Films Market Segmentation:

By Film Type

• Opaque

• Transparent

• Translucent

• Reflective

• Others

By End User

• Automotive

• Industrial

• Advertisement

• Others

By Printing Technology

• Rotogravure

• Flexography

• Others

By Polymer Type

• Polyvinyl chloride (PVC)

• Polypropylene (PP)

• Polyethylene (PE)

• Others

Graphic Films Market Regional Analysis:

• North America 

• Europe

• APAC

• Latin America

• Middle East and Africa

The Asia Pacific is accounted for the largest graphic film market. Because of rapid urbanization, increased disposable income, economic growth, and FDI expansion, this is a growing market. China was the largest country-level graphic film market worldwide. This rise can be attributed to developments in technology, population growth, and customer high disposable income.

For graphic films from the automotive industry, North America and Europe are anticipated to show significant growth. With longer periods of exposure to sunlight, cars result in increased heating, which in turn reduces fuel efficiency. Besides, ships are also exposed to harmful UV rays, which is why graphic film application provides adequate protection against UV rays. As a result, the adoption rate in the automotive industry for graphic films is very high, which in turn serves as a major driver for the growth of the market in North America and Europe.

Because of the rapid growth of the region's automotive industry, the Middle East is also predicted to project a high growth for graphic films. Increasing demand for graphic films from the advertising industry, whose growth is largely supported by the tourism industry, boosts the development of the Middle East graphics market.

 Graphic Films Market Key players:

1. Avery Dennison Corporation

2. E. I. du Pont de Nemours and Company

3. CCL Industries Inc.

4. Amcor Limited Hexis S.A.

5. Constantia Flexibles Group

6. DUNMORE Corporation