Graphic Films Market

Global Graphic Films Market Size (2024 to 2029):

The size of the global graphic films market was worth USD 29 billion in 2023. The global market is anticipated to grow at a CAGR of 4.8% from 2024 to 2029 and be worth USD 38.42 billion by 2029 from USD 30.39 billion in 2024. 

MARKET SCENARIO

Graphic film is a plate or coating of polymer compounds that is added to the ground for advertising purposes or to protect it from weather conditions.

At this point, the automotive sector is a major driver of demand due to the high adoption of global automakers of graphic films. Advertising firms often strongly support graphic films, a movie is considered to be one of the best ways to promote and expose a subject. The parametric factors accountable for the high adoption and growth of the global graphics market are successful and durable. Lightweight, high durability, ease of use, and excellent printability are among the material's basic characteristics that have created the demand for the film. It is also expected that applications such as promotional banners, anti-graffiti pamphlets, and advertising pamphlets will support the demand for graphic films. Also, growing improvement in the film industry, the development of new manufacturing techniques, and the increased ability to purchase have often contributed to the growth of the graphic film market.

Graphic films can also be used on walls and other places to replace paints and distempers. The rising demand for painted designs on walls, however, could hamper global graphic film market growth. In contrast, graphic movie life is shorter than wall-colored oils and paints. This consideration could also serve as a barrier to the growth of the global graphic film marketAt this point, the automotive sector is a major driver of demand due to the high adoption of global automakers of graphic films. Advertising firms often strongly support graphic films, a movie is considered to be one of the effective ways of promoting and showcasing a subject, and in turn, would serve as an opportunity for the market to expand.

REPORT COVERAGE

REGIONAL ANALYSIS

Asia Pacific is the largest graphic films market. This market is growing due to rapid urbanization, increased disposable income, economic growth, and FDI expansion.

China was the largest country-level graphic film market worldwide. This rise can be attributed to developments in technology, population growth, and customer high disposable income.

For graphic films from the automotive industry, North America and Europe are anticipated to show significant growth. With longer periods of exposure to sunlight, cars result in increased heating, which in turn reduces fuel efficiency. Besides, ships are also exposed to harmful UV rays, which is why graphic film application provides adequate protection against UV rays. As a result, the adoption rate in the automotive industry for graphic films is very high, which in turn serves as a major driver for the growth of the market in North America and Europe.

Because of the rapid growth of the region's automotive industry, the Middle East is also predicted to project a high growth for graphic films. Increasing demand for graphic films from the advertising industry, whose growth is largely supported by the tourism industry, boosts the development of the Middle East graphics market.

KEY PLAYERS IN THE GLOBAL GRAPHIC FILMS MARKET

Companies playing a prominent role in the global graphic films market include Avery Dennison Corporation, E. I. du Pont de Nemours and Company, CCL Industries Inc., Amcor Limited Hexis S.A., Constantia Flexibles Group, DUNMORE Corporation, and Others.

DETAILED SEGMENTATION OF THE GLOBAL GRAPHIC FILMS MARKET INCLUDED IN THIS REPORT

This research report on the global graphic films market has been segmented and sub-segmented based on film type, end user, printing technology, polymer type, and region.

By Film Type

• Opaque

• Transparent

• Translucent

• Reflective

• Others

By End User

• Automotive

• Industrial

• Advertisement

• Others

By Printing Technology

• Rotogravure

• Flexography

• Others

By Polymer Type

• Polyvinyl chloride (PVC)

• Polypropylene (PP)

• Polyethylene (PE)

• Others

By Region

• North America 
• Europe 
• Asia Pacific
• Latin America 
• Middle East & Africa