Guanabana Market

Guanabana Market Size, Growth, Forecast (2023-2028)

The Global Guanabana Market size was worth US$ 150 million in 2022, and it is estimated that it will reach a valuation of US$ 350 million by 2028 with an annual development rate of 11% between 2023 and 2028.

Market Overview:

Guanabana or soursop is a large, curved, heart-shaped fruit with small spike-shaped bumps that is a tropical fruit consumed as a fresh fruit extract or pulp. Different parts of Guanabana are adopted in the treatment of health conditions like liver problems, asthma, heart disease, and arthritis. It is used commercially in the food and beverage industry to prepare teas, juices, oils, sorbets, sweets and ice creams and desserts.

Recent Developments in Guanabana Industry:

• NILO is in the process of launching the SUPER FRUIT Guanabana drink to attract more consumer base.
• The American dairy company Hiland Dairy has announced the launch of a line of probiotic shakes that include 7 fresh flavors, including Guanabana.

Guanabana Market Growth:

The Guanabana market has made significant progress in recent years and is expected to grow tremendously during the forecast period.

REPORT COVERAGE:

Drivers:

The growing interest and concern of people for ethics, health and sustainability has led to an increase in the vegetarian lifestyle, vegan products and the plant-based diet. Demand for these products will continue to increase during the forecast period. This, in turn, drove the demand for vegan food. Plant-based ingredients and products are in high demand on platforms such as plant proteins, plant-based fibers, herbs, sweeteners, soft drinks, condiments, herbs, and colored foods. The consumption of plant and natural products is gaining popularity in the world market due to the health halo that surrounds plant ingredients and products. Due to the expansion of the brewing industry and the rapid trend of "fruit beer" in liquor, the global Guanabana market is expected to gain significant traction in the future. Alcoholic beverages like beer, bruiser, etc., especially flavored drinks like blueberries, cherries, and soursop are in great demand. This is one of the main factors influencing the growth of the global Guanabana market. Also, to avoid headaches and drowsiness, consumers may prefer fruit beer. In addition, "fruit beer" is a complement to other strong alcoholic beverages. The growing demand for flavored beverages is having a positive impact on the Guanabana market. It is mainly favored by consumers who are aware of the long-term effects of alcohol.

Additionally, the growing demand for fruit beer among millennials due to strict laws on alcohol consumption is also one of the key factors influencing the growth of the global Guanabana market size. It is also effective in reducing high blood pressure and helping with depression, neurological disorders, and stress. The market for soursop is growing as the use of soursop to combat bacterial and fungal infections increases. This fruit is a natural remedy for cancer cells. The juice made from guanabana pulp is used to make ice cream, mousse, sorbet and custard it is mixed with alcohol to make cocktails. Manufacturers focus on making soursop drinks vegan and gluten-free. The growing demand for guanabana in the manufacture of sweet beverages is driving the growth of the global guanabana market demand. Besides, the growing demand for gourmet lemonade is one of the factors driving the growth of the guanabana market. There is a growing effort by companies in the Guanabana market to introduce natural ingredients to have a positive impact on the growth of the market. As the importance of soursop in dairy products grew, the market for soursop expanded. Guanabana's high dietary fiber content, rich color, and exotic flavors are attracting the attention of dairy farmers. Growing awareness of guanabana encourages cafes and restaurants to innovate and experiment with new flavors and drink recipes that contain guanabana. Processed soursop occupies a large market share due to the low cultivation of soursop berries and unknown to many farmers. The whole product is difficult to preserve for a long time, so it is difficult to import and export.

The companies are adopting a variety of innovative production technologies that enhance the adoption of soursop-containing ice cream. In addition to developed countries, the trend is gradually being driven by emerging economies. The clean label trend in the food and beverage, cosmetics and personal care industries is gaining popularity. With the increasing use of the Internet, blogs, and social media, information on a variety of chemicals and ingredients is available and encourages consumers to choose products with clean-label ingredients. Because of this, Guanabana is widely used in food and beverage, pharmaceutical and cosmetic and personal care products. In recent years, research and development in the cosmetic industry has brought new and innovative products to the market. Demand for cosmetics and personal care products is increasing worldwide as spending on cosmetics and personal care products per capita in developing countries increases. Today, everyone is so engrossed in their busy work schedule that they are changing the way consumers live and eat. This in turn had a negative impact on his health. For example, there are people with lifestyle-related diseases such as diabetes, cardiovascular disease, and high blood pressure. E-commerce has become an important platform that benefits both manufacturers and consumers. Electronic technology is increasingly being implemented throughout Guanabana's supply chain. Also, the launch of several new products with Guanabana creates multiple growth opportunities in the global Guanabana market.

Restraints:

On the contrary, Guanabana's shorter lifespan hinders the market growth. Along with that, side effects associated with the guanabana consumption is hampering the market growth.

Impact of COVID 19 on the Guanabana Market:

The new coronavirus/COVID-19 pandemic has had a major impact on the entire food industry. The pandemic resulted in huge disruptions in production and the supply chain, which also influenced the economy. One factor that affects the market is the lack of availability of raw material due to the inadequate production of the product. However, over time, the government began to allow stores to reopen and demand from the food industry increased, especially since it involved fruits and other essential products.

Guanabana Market Segmentation Analysis:

Global Guanabana Market by form is classified into Processed and Whole/Crude.

Based on the end-users, the nutraceutical/pharmaceutical segment is foreseen to record the major part of the global Guanabana market owing to the rising population and adoption of guanabana in the making of drugs and medicines.

By distribution channel, the market is segmented into independent food stores, hypermarkets / supermarkets, direct sales, and others.

Geographical Segmentation Analysis:

• North America - the United States and Canada
• Europe - United Kingdom, Spain, Germany, Italy, and France
• The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
• Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
• The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

Geographically, the global Guanabana market is divided into Asia Pacific, Europe, North America, and other regions. The Asia Pacific region is expected to exhibit a healthy CAGR in the global market during the forecast period. The availability of guanabana in high-quality countries at the best prices in countries like China has expanded the guanabana market in Asia Pacific. The region is growing remarkably during the outlook period due to the accessibility of guanabanas in the lowest cost and high-quality status in countries like China, and the demand for its products has increased with the development of the guanabana market in the region from Asia Pacific. North America is supposed to occupy a dominant share of the global Guanabana market. The market for guanabana in the region is growing as the demand for fresh guanabana and the need for frozen pulp or guanabana juice in North America increases. Europe has significant growth opportunities in the global Guanabana market due to the growing demand for such products. There are many companies in the markets of Europe, the Middle East and Africa. Guanabana can be used further in a variety of food and beverage applications with new R&D improvisations to help manufacturers manage flavor as a trendy botanical product.

Key Players in the Market:

Major Key Players in the Global Guanabana Market are

• Amelia Organic Products
• Amanaci Rohstoffe UG & Co. KG
• Now Health Group Inc
• Austrofood Cia Ltd
• Fructo AG
• Flavorah FLV
• Jumex Group
• Goya Foods
• Sunshine Naturals