Pulished Date August, 2019
ID: 8707
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Head-Up Display Market by Component (Video Generator, Projector/Projection Unit, Display Unit, Software), By Type (Conventional HUD, AR-Based HUD), By Technology (Cathode Ray Tube, Light-Emitting Diode, Optical Waveguide, Microelectromechanical System), By Application (Aviation, Automotive), by Region-Global Industry Analysis, Size, Share, Growth, Investment and Forecasts (2018-2023).

Pulished: August, 2019
ID: 8707
Pages: 175

Market Overview:

Head-up screen for display unit is a significant element of a HUD as it is used to process a screen picture on the vehicle's windshield. HUDs are transparent displays that display information or data in a way that does not require the user to look away or lose focus on the job at hand. HUDs meet users ' security, convenience and entertainment needs. HUDs also gives several other benefits; for example, when driving, they do not disturb the user's concentration (which leads to fewer accidents), and they provide simple access to data.

Head-Up Display Market Value and Growth:

The Head-Up Display Market value was approximately USD 1.5 Billion by revenue at the end of 2018. It is expected to grow at a CAGR of 29.5 % to nearly reach USD 4.9 billion by the end of 2023.

Head-Up Display Market Drivers and Restraints:

Demand for safety systems coupled with luxury facilities, primarily in high-end and fancy cars, fuels the adoption of HUDs, which is again a key driver of growth in the HUD market.

HUD also does not distract the driver while travelling through the car, offering convenience and entertainment. Additionally, the phones have countless other benefits, including driver help and help reduced road accidents and hand-free and straightforward access to road data. These factors propel the adoption of consumer displays that are likely to fuel the growth of the global head-up display market.

Industry Recent Developments:

  • In November 2017, Continental signed an agreement with the automotive manufacturer Lincoln Motor Company, a division of Ford Motor Company (US), to install HUD with digital micromirror device (DMD) technology to display all appropriate data in the driver's field of vision, reduce driver distraction, and thus make an essential contribution to improved convenience and safety.
  • In November 2017, Visteon created a joint venture with PT Astra Otoparts Tbk, an Indonesian market leader in automotive component manufacturing to expand the production and supply of instrument clusters and multifunction displays to significant car and motorcycle producers in Vietnam.
  • Garmin introduced Garmin Head-up Display (GHD 2100) for super-mid-size company aircraft in October 2017. The GHD system includes contemporary optical design within a single screen unit, projecting a fresh, unobstructed perspective of relevant flight data as well as providing superior integration with Garmin's embedded flight decks.

Research Methodology:

The Research done takes place in two phases namely:

Secondary Research, The first phase of the research process, is extensive secondary Research and identification of the related intelligence. Secondary data is compiled from various sources. Extensive secondary Research helps in generating hypothesis and identifying critical areas of interest that are investigated through primary Research.

Primary Research this entails conducting hundreds of primary interviews with industry participants and commentators to validate the data points obtained from secondary Research and to fill the data gaps. A first meeting provides first-hand information on the market size, market trends, growth trends, competitive landscape, outlook etc. It also helps in deciding the scope and deliverables of the study in terms of the requirement of the market. Primary Research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies.

Head-Up Display Market Segmentation Analysis:

By Component

  • Video Generator
  • Projector/Projection Unit
  • Display Unit
  • Software

By Type

  • Conventional HUD
  • AR-Based HUD

By Technology

  • Cathode Ray Tube
  • Light Emitting Diode
  • Optical waveguide
  • Microelectromechanical System

By Application

  • Aviation
  • Automotive

Growth Analysis Based on Segmentation:

Initially, traditional head-up displays were developed for aviation and military applications; however, they are increasingly being used in automotive applications. Conventional HUDs are further segmented into combinator HUDs and windshield HUDs. The factors responsible for the growth of this market will be increased adoption of conventional head-up display technology by OEMs, reduced installation prices of head-up display systems, and increased importance given to vehicle and passenger safety systems. Compared to the AR HUDs, conventional HUDs will dominate the HUD market as the latter is still in the nascent stage of their growth.

Conventional HUDs are used as a secondary display unit in cars to provide the driver with information on navigation routes, vehicle speed, fuel indication, lane-departure warning and traffic information. HUDs with enhanced benefits such as monochrome, 4-color display, night vision, high-contrast, and color-rich virtual image drive demand from the automotive segment. Voice control and gesture recognition are the latest trends in head-up shows in automotive applications. This will help drive the HUDs automotive application market during the forecast period.

Head-Up Display Market Geographical Analysis:

Europe is regarded as the leading manufacturer of luxury/premium cars. As HUD is a significant safety characteristic, most vehicle manufacturers in the luxury/premium segment install HUD in their car models produced in Europe. Increasing demand for luxury or premium vehicles and SUVs fitted with head-up display systems is anticipated to drive the European HUD market.

Head-Up Display Market Key Market Players:

  1. Penny AB(Sweden)
  2. Hudway (US)
  3. Robert Bosch GmbH
  4. Yazaki Corporation
  5. Denso Corporation
  6. Esterline Technologies Corporation
  7. Micro Visio Inc.
  8. Saab Automobile AB
  9. Visteon Corporation
  10. Honeywell Aerospace
  11. BAE Systems Inc.
  12. Continental AG
  13. Nippon Seiki Co. Ltd.

Head-Up Display Market Target Audience:

  • Automobile Manufacturers
  • Aircraft Manufacturers
  • Head-Up display Manufacturers
  • Industry Investors
  • End-Users
  • Equipment Manufacturers

Head-Up Display Market Research Report Key Highlights:

  • The evaluation of the current product and services market and the future implications of the market.
  • Address the matter by better understanding the market through size estimates and CAGR analysis to forecast the future market.
  • More extensive segmentation to better understand the dynamics of the market at a minimal level by dividing the market to smaller segments.
  • Address the critical market challenges, drivers and restraints to provide insights for gaining market share.
  • Porter's Five Forces are used to analyze the factors responsible for the shaping of the industry as it is as a result of the competitive environment.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 By Component                          

                                5.1.1 Introduction           

                                5.1.2 Video Generator  

                                5.1.3 Projector 

                                5.1.4 Display Unit            

                                5.1.5 Software  

                                5.1.6  Y-o-Y Growth Analysis, By Component      

                                5.1.7  Market Attractiveness Analysis, By Component    

                                5.1.8  Market Share Analysis, By Component      

                5.2 By Type                        

                                5.2.1 Introduction           

                                5.2.2 Conventional HUD               

                                5.2.3 AR-Based HUD      

                                5.2.4 Y-o-Y Growth Analysis, By Type     

                                5.2.5 Market Attractiveness Analysis, By Type   

                                5.2.6 Market Share Analysis, By Type     

                5.3 By Technology                           

                                5.3.1 Introduction           

                                5.3.2 Cathode Ray tube

                                5.3.3 Light-Emitting Diode           

                                5.3.4 Optical Waveguide              

                                5.3.5 Microelectromechanical Systems  

                                5.3.6 Y-o-Y Growth Analysis, By Application         

                                5.3.7  Market Attractiveness Analysis, By Application      

                                5.3.8  Market Share Analysis, By Application       

                5.4 By Application                           

                                5.4.1 Introduction           

                                5.4.2 Aviation    

                                5.4.3 Automotive            

                                5.4.4 Y-o-Y Growth Analysis, By Application         

                                5.4.5  Market Attractiveness Analysis, By Application      

                                5.4.6  Market Share Analysis, By Application       

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                       By Geographical Area

                                       By Component

                                       By Type

                                       By Technology

                                       By Application

                                6.1.4  Market Attractiveness Analysis     

                                       By Geographical Area

                                       By Component

                                       By Type

                                       By Technology

                                       By Application

                                6.1.5  Market Share Analysis      

                                       By Geographical Area

                                       By Component

                                       By Type

                                       By Technology

                                       By Application

                6.2 North America                          

                                6.1.1 Introduction           

                                6.1.2 United States         

                                6.1.3 Canada     

                6.3 Europe                         

                                6.2.1 Introduction           

                                6.2.2 U.K             

                                6.2.3 Spain         

                                6.2.4 Germany 

                                6.2.5 Italy            

                                6.2.6 France       

                6.4 Asia-Pacific                 

                                6.3.1 Introduction           

                                6.3.2 China         

                                6.3.3 India          

                                6.3.4 Japan         

                                6.3.5 Australia   

                                6.3.6 South Korea           

                6.5 Latin America                             

                                6.4.1 Introduction           

                                6.4.2 Brazil          

                                6.4.3 Argentina

                                6.4.4 Mexico     

                                6.4.5 Rest of Latin America          

                6.6 Middle East & Africa               

                                6.5.1 Introduction           

                                6.5.2 Middle-East            

                                6.5.3 Africa         

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8. Market Leaders' Analysis                                        

                8.1 Penny AB(Sweden)                

                                8.1.1 Overview 

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Hudway (US)                             

                8.3 Robert Bosch GmbH                               

                8.4 Yazaki Corporation                  

                8.5 Denso Corporation                  

                8.6 Esterline Technologies Corporation                 

                8.7 Visteon Corporation                               

                8.8 BAE Systems Inc.                      

                8.9 Continental AG                         

                8.10 Nippon seiki Co. Ltd.                            

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10. Market Outlook and Investment Opportunities                                         


                a) List of Tables                

                b) List of Figures                              

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of By Type, By Application, and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Head-Up Display Market By Region, From 2018-2023 ( USD Billion )
  2. Global Head-Up Display Market By Component, From 2018-2023 ( USD Billion )
  3. Global Video Generator Market By Region, From 2018-2023 ( USD Billion )
  4. Global Projector Market By Region, From 2018-2023 ( USD Billion )
  5. Global Display Unit Market By Region, From 2018-2023 ( USD Billion )
  6. Global Software Market By Region, From 2018-2023 ( USD Billion )
  7. Global Head-Up Display Market By Type, From 2018-2023 ( USD Billion )
  8. Global Conventional HUD Market By Region, From 2018-2023 ( USD Billion )
  9. Global AR-Based HUD Market By Region, From 2018-2023 ( USD Billion )
  10. Global Head-Up Display Market By Technology, From 2018-2023 ( USD Billion )
  11. Global Cathode Ray Tube Market By Region, From 2018-2023 ( USD Billion )
  12. Global Light-Emitting Diode Market By Region, From 2018-2023 ( USD Billion )
  13. Global Optical Waveguide Market By Region, From 2018-2023 ( USD Billion )
  14. Global Microelectromechanical System Market By Region, From 2018-2023 ( USD Billion )
  15. Global Head-Up Display Market By Application, From 2018-2023 ( USD Billion )
  16. Global Aviation Market By Region, From 2018-2023 ( USD Billion )
  17. Global Automotive Market By Region, From 2018-2023 ( USD Billion )

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